Learn how to make shareable and engaging content.

1. HOW TO MAKE "EDGY"
CONTENT MARKETING
POSTS

2. TIP #1: BE WEIRD
• Think outside the box
• Add your own twist to popular
trends
• Be the first to do something

3. TIP #2: BE
POLARIZING
• Make a provocative statement
• Create a debate on trivial matters
• Take a stance on a highly contested question
• Avoid serious issues that you don't have
knowledge about

4. TIP #3: ADDRESS THE COMPETITION
• Poke fun at your competitors
• Make content that compares
your superiority over your
competitors
• Reply to competitor's posts
• Avoid creating false rumors
about competition

5. TIP #4: REPLY TO COMMENTS
• Look for comments to reply to
on your posts
• It is a good way to create a
rapport with your audience
• Creative and funny comments
are easily shareable

6. TIP #5: OWN
YOUR MISTAKES
• Try not to go over the line
• If you make a mistake, make a statement of
apology right away
• Transparency is key

7. IN CONCLUSION
• Stay true to your brand's identity
• Branch out of popular trends
• Encourage engagement from followers in your
posts
• Avoid serious topics