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Article Marketing: boosting your brand while standing out from the crowd!


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Phyllis Neill of SheMentor Marketing demonstrate how getting your articles published can be an effective way to establish yourself as an expert. She will show you how to get started, what to write and how to develop strategies for implementation.

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Article Marketing: boosting your brand while standing out from the crowd!

  1. 1. Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis R. Neill, CEO/President SheMentor Marketing
  2. 2. Overview <ul><li>Introduction to SheMentor Marketing </li></ul><ul><li>A Step Back: Social Content Marketing </li></ul><ul><li>What is Article Marketing? </li></ul><ul><li>Benefits </li></ul><ul><li>Getting started </li></ul><ul><li>Recommendations </li></ul><ul><li>Appendix A: List of Article Marketing Sites </li></ul>
  3. 3. SheMentor Marketing <ul><li>Helping clients develop two-way conversations with clients through effective marketing </li></ul><ul><li>20+ years’ experience in executive management and marketing, specializing in: </li></ul><ul><ul><li>Social media adaptation </li></ul></ul><ul><ul><li>Traditional marketing plans </li></ul></ul><ul><ul><li>Corporate workshops </li></ul></ul><ul><ul><li>Sales consulting </li></ul></ul><ul><ul><li>General management consulting </li></ul></ul>
  4. 4. A Step Back: Content Marketing <ul><li>Definition: all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases </li></ul><ul><li>Traditional marketing: interruption vs. Content Marketing: engagement </li></ul><ul><li>Goal is not to sell, but to engage on topics of interest to the customer. </li></ul>
  5. 5. A Step Back: Content Marketing (con’t) <ul><li>Examples include: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>User-generated:  replies to blogs/articles, discussion boards, forums, product reviews/ratings </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>&quot;Free&quot; downloadable research:  workbooks, ebooks, white papers, mini-guides </li></ul></ul><ul><ul><li>Article marketing                      </li></ul></ul>
  6. 6. What is Article Marketing? <ul><li>When a business writes an article related to their respective industry. </li></ul><ul><li>Article includes “bio box” with author’s name, company info, e-mail address. </li></ul><ul><li>Articles distributed for free in publications and online article marketing directories. </li></ul><ul><li>Goal is improving company or author’s credibility and attracting new clients. </li></ul>
  7. 7. Article Marketing Benefits: <ul><li>Builds “know, like, trust” factor.    </li></ul><ul><li>Publicizes your web site/product.    </li></ul><ul><li>Sells your products and services. </li></ul><ul><li>Helps you or your brand become known as an &quot;expert“. </li></ul><ul><li>“ Free” advertising! * </li></ul>
  8. 8. Step One: Writing the Article <ul><li>Pick topic of interest to your customer, NOT to you. </li></ul><ul><li>Ideas for articles: </li></ul><ul><ul><li>Re-purpose a blog entry </li></ul></ul><ul><ul><li>Select from customers’ FAQ </li></ul></ul><ul><li>Design effective article title </li></ul><ul><li>Follow basic guidelines: introduction, each point as a paragraph, recap/conclusion. </li></ul><ul><li>Optimize for keywords </li></ul>
  9. 9. Step Two: Publishing the Article <ul><li>Choose sites on which to publish: </li></ul><ul><ul><li>Utilize popular sites ( i.e. ) </li></ul></ul><ul><ul><li>Utilize niche industry sites </li></ul></ul><ul><li>Establish author profile on each publication site. </li></ul><ul><li>Carefully review article requirements on each site, and modify to fit, </li></ul><ul><li>Submit article for publication. </li></ul>
  10. 10. Step Three: Publicizing the Article <ul><li>Look for publicity opps built into article marketing sites. </li></ul><ul><li>List article titles and links in &quot;notes&quot; section on your business Facebook &quot;fan&quot; page. </li></ul><ul><li>&quot;Tweet&quot; your articles. </li></ul><ul><li>Post articles in “free” section of your website in exchange for opt-in. </li></ul>
  11. 11. Step Three: Publicizing the Article (con’t) <ul><li>Other places to publicize your article: </li></ul><ul><ul><li>Look at associations and organizations you belong to. </li></ul></ul><ul><ul><li>Where are your competitors publishing articles? </li></ul></ul><ul><ul><li>Look at traditional magazines, local newspapers. </li></ul></ul><ul><ul><li>Type 'article marketing' plus name of your niche. </li></ul></ul>
  12. 12. Recommendations <ul><li>Develop article marketing strategy </li></ul><ul><li>Create “goals” checklist </li></ul><ul><li>Create monitoring plan. </li></ul><ul><li>Implement, monitor, modify, repeat! </li></ul>
  13. 13. Questions?
  14. 14. Appendix A: List of article marketing sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>smaller niche sites related to your content (, </li></ul>