MARTECH 2018 outlines the global marketing technology landscape. There are over 6,700 marketing technology solutions categorized into areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category is sales automation, enablement and intelligence with 490 solutions. New categories include chatbots, both text-based and voice-based. All tools are becoming more open through AI, cloud and API integration. The document also discusses influencers to follow, top brands, the Vietnam martech landscape with around 100 local solutions, and opportunities to download related resources.