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MARTECH 2018
6700 Công cụ Marketing
Toàn cầu
By : TUAN HA – VINALINK – Hanoi, Vietnam
WHAT IS MARTECH?
MARTECH DO digitalized Customer Touchpoints not only
Marketing Technology
MARTECH LANDSCAPE WORLD 2018
6,829 marketing technology solutions
ABOUT
CATEGORY
• Advertising
• Promotion
Content & exerience
Social & Relationships
Commerce & Sales
Data
Management
The largest
category
Sales Automation, Enablement &
Intelligence with 490 solutions.
New category : BOT&livechat
Both text-based and
voice-based chatbots
have had an incredible
year of innovation and
adoption — and I’m
confident that’s just a
prelude to a spectacular
12-24 months ahead
A world of infinite (marketing)
cloud services
Connectivity
Intergration
• To Build your own Big data
• Tracking-Acquire-Mining-
Nutrition-Lead Scoring-Sale
Pipeline
• Marketing-sale-customer
cares Intergration
All tools are AI/
Cloud/API open
•GDPR- The ePrivacy
Regulation will require “explicit
consent,” which marketers need
to address
Where/Who
to follow?
TOP 50
INFLUENCERS
Top 50
Brands
Vietnam Martech
landscape 2018
~ 100 VIETNAM MARTECH TOOLS
By Marketingtools.vn
Read more Martech in
Vietnamese : Marketingtools.vn
• Tải danh sách 6700 Công cụ marketing tại đây
• Khóa học cầm tay chỉ việc chuyên sâu chọn lọc 30 công cụ
Marketing mạnh nhất Thế giới và Việt Nam

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