2. This magazine is a hip hop magazine with Kanye West as
the main model. There is a close up shot of the model which
could be because of promotional reasons. The colour code
of the magazine is pink, blue and black. The colour blue is
the masthead which could represent coolness and because
the model’s collar is the same colour as the masthead they
may mean that the model is also cool. Because of his facial
expressions we can see that he is looking right at the camera
which is part of the magazine photography rule. The
background is a clear background which may mean that
they only want the audience to focus on the main model on
the front cover. There is a quote being used which is “I am
rap” which may also me for promotional purposes to try
and get the most audience they can get for their magazine.
The colour pink purifies tenderness which means that he is
gentle and calm which might also relate to the colour pink
being a girls colour and the target audience may be
girls, however, the colour blue does not make us think
about that. There are not any advertising used of anything
other than the magazine on this front cover. The masthead
is also covered by the models head which means that they
expect us to know the name of the magazine which could be
evidence of the magazine being popular. The website of the
magazine is also referenced right at the bottom of the page
for people that are interested in finding out more about the
magazine. The colour of the font black could signify power
which could relate to the model because he is also very
powerful in the music industry at the moment and very
popular by his fans which is another reason why the
magazine front cover may use him on their front cover.

3. Firstly, we see that the magazine is mainly red which
represents danger or love but by looking at the facial
expressions of the model “Lil Wayne” we assume that it is
danger. There is a close up shot of the models face which
may be because there target audience may be fans of Lil
Wayne. We also see that there is a lot of information on
the front page whereas the magazine we analysed before
did not have much information on it. The colour code of
this magazine is black, red and white. The colour white
represents purity and the colour black represents power
and these two colours juxtapose with each other because
purity means freedom and by having freedom and power
they can both go well together for such an male artist that
is dominating the music charts. We see that the masthead
is above the model which may mean that they think not
everyone knows about the magazine so they may want to
promote it more and the most possible audience to read
the magazine. This magazine also has a banner which the
one we analysed before did not have. This magazine also
has a headline which may attract the audience because the
headline may say what the target audience is interested
in. We see tattoos on the models face as tears which
represent sadness and they relate to the facial expression
of the model. The models name “LIL’ WAYNE” is written
in block capitals and is enlarged which may mean that
there target audience is Lil Wayne’s fans. We also see that
the magazine was established in 1988 which all magazines
don’t have because they may want to show the audience
that they have been in this industry for a long time and
they may want the audience to trust them. This magazine
also has the date of issue.

4. The colour code of this magazine is black and yellow.
The colour black means power and dominance and the
colour yellow represents joy and happiness but by
looking at the models face which is “Jay Z” it is
completely the opposite. We see that in the corner it says
“free cd” which may be part of the promotion of the
magazine which also could mean that the magazine
company “Hip Hop” still think that they can get more
audiences. We also see that this magazine is using a sub
image on the front cover which could mean that they are
trying to make the audience focus on two things instead
of one. The model is wearing a cap and a ring which
signifies that he is a hip hop artist because in the hip hop
culture they are supposed to be doing that. This
magazine also has other artists names which could be
because they want to promote the magazine not just
because for Jay Z but for people that are interested in
other artists also. The masthead is also being covered by
the models cap which means that the magazine expect
the audience to know the name but for the people to
read the magazine for the first time this will be not hard
because mostly teenagers will look at this magazine and
they will straight away it says hip hop because of the
model they have used on the front cover which again
reflects to the point of promotion. This front cover also
has a splat on the front page which most magazines
have but not all. The writing underneath the masthead
says “the world original rap magazine” which is the
slogan of the magazine. The slogan also shows the
confidence of the magazine even though it has tough
competition like vibe and XXL.

5. The model used on this front cover has “Eminem”
which could be the unique selling point for the
magazine. The colours used on this front cover are
very basic which relate to hip hop. The Black may
symbolise power which could relate to the mid shot
pose of the model because he is flexing his muscles.
The colour white is also being used which may show
purity. The colour red may also mean danger. The
masthead of the front cover is being covered by the
model which may suggest that XXL expect us to
know the magazines name even if we don’t look at it
properly. There is also a splat being used which
suggests what's exclusive inside the magazine which
could may attract more audiences. The background is
dark from the top and as we come down the
background gets lighter which may show that the
model has two sides to him which could be good and
a bad side. By looking at the facial expressions we see
that the model is looking directly at the camera which
shows the rules and conventions of the front cover.
We also see that the character has a lot of tattoos
which may show that he can take pain. We see that
the tattoo design is a picture of his daughter which
could possibly show the struggle or the love has done
for his daughter. We see in the middle of his body he
has a tattoo/design of a skull which shows danger
and this could show the audience that he means
business which also relates to his facial expressions.