3. Empire magazine
The audience for ‘Empire’ magazine are commonly aged between 15 – 34 year olds. The readership by sex
graph indicates that from Mar 2011 – June 2012, there was a higher amount of male readers than female
readers. Upon looking into even further research about their target audience, I found out that in 2013, the
male readers was 77% against the females. This concluded that the audience for empire is Young –> middle
aged men.
When looking at ‘Empire’ magazine’s existing products, it was immediately clear why their audience is
mainly male. The dark and masculine colours are discouraging for the female audience members, but
encourage the male audience members to buy the magazines because of the masculinity that can be seen.
The strong/masculine characters on the front can also encourage the men to buy the magazine because it
makes it appear more manly. The majority of their magazines are dark and aggressive, but there are also a
few which have lighter colours on them (as seen on the issue of the left of the four magazine covers).
Although this uses lighter and more feminine colours, having ‘Megan Fox’ on the front looking ‘sexy’ in
only trousers attracts the attention of the male audience and is therefore another way to encourage the
men to buy the magazine.
4. Cosmopolitan magazine
Cosmopolitan's target market is 18- to 34-year-olds. The common sex that is
associated with reading the cosmopolitan magazines are females.
As opposed to ‘Empire’ magazine, we can immediately tell that the ‘Cosmopolitan
magazine issues are targeted at females. The use of bright and ‘girly’ colours like
pinks and purples demonstrates a sense of femininity compared to the darker
colours in Empire magazine. By also having female celebrities on the front covers
that look beautiful/sexy and are role models/admired by females worldwide, also
encourages them to buy the magazines – purely for who is on the front cover.
5. Sports magazines
Sports magazines have specific target audiences based on what the sport/activity
is. The target audience can range from male to female but are mainly for
young/middle aged people.
VS.
Looking at these two magazine covers, we can
tell that the target audience is females. We can
tell this due to the way in which the cover has
been presented. Using similar bright colours
and using a fitness model that is in good shape,
encourages the audience to buy the magazine
in the hope that they can look just like the
women on the front of both of these
magazines.
Looking at these two magazine covers, we
can tell that the target audience are
males. This is due to the fact that the two
sports that are being showed (American
football and golf) are manly sports and are
played and watched by more males. The
masculine colours also attract the target
audience’s attention.
7. Film posters
Film posters have a variety of different target audiences. This is due to the fact that
different genres are targeted towards different types of characters/audiences within
the wider range of target audience. Film posters themselves are commonly targeted
at film lovers/cinema goers as that is where they are most likely to be seen.
Positioning film posters in places like cinemas is the best possible way to attract the
attention of the target audience due to the fact that they enjoy watching movies
because they’re at the cinema.
This film poster is targeted at
young females due to the fact
that the genre of the film is
romance and the target
audiences for romance tend to
be of the female sex.
This film poster is targeted at those who
like to watch action films. We know it is
an action film due to the way in which the
character is dressed and what is going on
in the background. The target audience
for action films are more likely to be male
than female.
This film poster is targeted towards
those who like horrors. Much like
Action films, horror films are not
specific to one gender but instead
target both male and females.
8. In order to support the claims that I made on the previous slide, I have found this graph that indicates
the percentage of both men and women who watch action, horror and romance films.
Following my claim that romance films are mainly targeted at females, this graph shows that the total
percentage of women who watch romance films is 78% compared to 25% of men.
In terms of action films, I stated that there their target audience is mainly males.. This graph shows the
two percentages of women and men. The percentage of women who watch action films is 87%
compared to men whose percentage is 119%.
I stated that horror films have a target audience that are not specific to one gender. This was further
proved by the graph which shows that the percentage of men who watch horror films is at 69%
compared to the women’s percentage of 66%. This shows that both the genders are targeted as they
enjoy watching that type of film.
9. Children’s posters
It is easy to determine if a poster is subjected towards a child through the use
of colours, big sized letters/words, no long pieces of writing and cartoons.
When looking at the posters seen below, we can analyse them in order to
confirm they’re targeted at younger people.
This poster uses cartoon characters who
can be seen putting recycling in the
recycling bin. The cartoons attract the
attention of the young children and
encourage them to try to recycle. The
lettering on the poster is simple and
therefore effective towards the young
target audience.
The use of a bright yellow
background makes the rest of the
poster stand out. This poster
contains bright colours, little wording
and also cartoons to capture the
attention of the young target
audience. By capturing their
attention, they are more likely to
read the poster and obey the
command seen.
This poster is clearly targeted at children.
We know this because of the bright
colours that can be seen. The use of food
that has human features such as legs and
arms also indicates a sense of
childishness. The fact that there isn’t
much writing shown and simple writing
tells us that the target audience is young.
10. Female VS. male posters
VS.
When looking at the two posters above, we can
immediately tell that the are targeted towards the
female audience. This is due to the fact that the
colours that have been used are feminine – pinks
and light blues. The fact that the subject itself is
based on clothing, also indicates that the target
audience is females due to the connection with
fashion. The flower decorations and patterns can
also be associated with being feminine which is
another reason why the posters are targeted
towards the female audience rather than the males.
When looking at the posters that can be seen
below, we can clearly tell that these posters are
targeted at the male audience. We can tell this due
to the fact that both posters are based on gaming –
which is commonly associated with the male side.
The colours also indicate a sense of masculinity
compared to the other two posters because they
use darker colours which makes them look more
aggressive and manly. The fact that they are
gaming posters tells us immediately that they are
not targeted at females because it is not
something that is common for the majority of
females.
