Facebook marketing 101


Published on

Published in: Marketing, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Facebook marketing 101

  1. 1. Social Media Marketing: Facebook Marketing 1
  2. 2. 1. What is Facebook 2. Facebook Profile vs. Facebook Page 3. Creating a Facebook Page 4. Features and Dimensions Welcome to Facebook Marketing 101! This module will cover the following: 2
  3. 3. Facebook is a free online social networking website that allows users to connect with other users all around the globe. What is Facebook? 3
  4. 4. Due to it’s wide reach, Facebook opened Facebook for Business where companies can promote their products/ services through a Facebook Page. What is Facebook? 4
  5. 5. Facebook Profile is referred to as Personal Timeline. It represents an individual and it must be held under an individual’s name. Facebook Page looks similar to a Personal Timeline, but it offers unique tools to promote commercially a company, brand, organization or a public figure. Facebook Profile vs. Facebook Page 5
  6. 6. 1. Open your Facebook profile. 2. Go to the News Feed. Creating a Facebook Page 6
  7. 7. 3. On the Pages Area, hover beside the word PAGES and click on MORE. Creating a Facebook Page 7
  8. 8. Creating a Facebook Page 4. You will be directed to a list of all the pages you handle (if you have). Click on + Create a Page. 8
  9. 9. Creating a Facebook Page 5. Choose the type of Page you are creating. As an example, we are choosing Brand or Product. 9
  10. 10. Creating a Facebook Page 6. Choose the Category. Fill out the Brand or Product Name. Click on Get Started. Category Brand or Product Name Click when done. 10
  11. 11. Creating a Facebook Page 7. Fill out all information. Click on Save Info. Click when done. Short Description Website Facebook Web Address Click YES for both. 11
  12. 12. Creating a Facebook Page 8. Upload a profile photo. Click on Upload from Computer. Choose a photo. Click on Save Photo. 12
  13. 13. Creating a Facebook Page 9. Add your page to the Favorites section so you can access it easily. Click on Add to Favorites. 13
  14. 14. Creating a Facebook Page 10. We can skip this part for now. Click on Skip. 14
  15. 15. Creating a Facebook Page Your Facebook Page is now set! 15
  16. 16. Here are some basic features you need to know. Get your pens ready. Take note of the dimensions of each feature. Features and Dimensions 16
  17. 17. The Cover Photo is the larger photo on top of your timeline/page. Feature: Cover Photo 17
  18. 18. 851 pixels Dimensions: Cover Photo 315 pixels 18
  19. 19. The Profile Photo is the smaller photo just below the cover photo. It is the display image of your page. Feature: Profile Photo 19
  20. 20. Dimensions: Profile Photo 180 pixels 180 pixels 20
  21. 21. Apps may vary from list of events, games, video or other social media sites like Twitter that can enhance the Facebook experience. Feature: Apps 21
  22. 22. You can have up to 12 apps but only 4 are displayed. Feature: Apps 22
  23. 23. 111 pixels Dimensions: Apps 74 pixels 23
  24. 24. About is the short description that appears below your profile photo. This can have up to 155 characters. Feature: About 24
  25. 25. What’s next? ! Dressing up the Facebook page ! Basic Facebook Marketing Tips 25
  26. 26. Sources ! https://www.facebook.com/cocacola ! https://www.facebook.com/help/www/ 25