S ALES,  M ARKETING  A ND  R EAL  E STATE  T ECHNOLOGY S.M.A.R.T. CREATING A FACEBOOK BUSINESS PAGE – STEP-BY-STEP
TODAY WE WILL DISCUSS <ul><li>INTERNET MARKETING </li></ul><ul><li>WHY USE FACEBOOK </li></ul><ul><li>HOW TO CREATE A FAN ...
 
(THIS MAY BE YOU AT THE MOMENT….)
(THIS WILL BE YOU SOON!!)
 
<ul><li>By applying methods she has </li></ul><ul><li>learned in SMART classes, </li></ul><ul><li>Marian has enhanced her ...
Robin Rowe <ul><li>Robin says that it </li></ul><ul><li>took a few hours to set up </li></ul><ul><li>her craigslist ads an...
From Randy Madden <ul><li>&quot;I would like to thank you for sharing the power point presentation you put together.  I've...
WE ARE PUTTING THE PUZZLE TOGETHER!
CRAIGSLIST MARKETING SINGLE  PROPERTY SITES – WOW FACTOR FACEBOOK MARKETING
 
500 million
FB Page Stats
I have a question for those who don’t.
 
Or Just Stubborn??
Power of FB <ul><li>Facebook is a </li></ul><ul><li>powerful marketing </li></ul><ul><li>tool that can help </li></ul><ul>...
What are you waiting for…just dive in!
ASSUMING WE ALL HAVE PERSONAL FACEBOOK PAGES……
HOW DO I MARKET ON FACEBOOK WITHOUT BEING THE ANNOYING “SALE GUY” THAT EVERYONE HATES?
THE ANSWER:   Create a Facebook  Business Page <ul><li>This tutorial teaches you in 5 </li></ul><ul><li>easy steps how to ...
<ul><li>Note: you don't need to be a technical person to follow this tutorial. Anyone with basic computer knowledge can cr...
Step 1: Click on the  Advertising  Link <ul><li>Login to your Facebook account. Then go to the Facebook homepage at  http:...
Step 2: Click on the  Pages  Link <ul><li>On the Facebook Advertising page click on the  Facebook Pages  link.  </li></ul>
Step 3: Click on the Create a Page button <ul><li>Click on the green Create a Page button at the right side of the page.  ...
Step 4: Choose Page Category & Name <ul><li>Choose the Facebook Fan Page category & name and click on the Create Page butt...
Step 5: Complete Detailed Information <ul><li>Upload a logo or a photo and input company information for your Facebook Fan...
 
 
 
Your Tube and Twitter Apps
Display all of your listings on the sidebar of your profile.  I just did it and it's so easy to add.  Here are the very si...
 
ADD CONTACT FORMS http://techsavvyagent.com/video/how-to-add-contact-forms-in-real-estate-facebook-fan-pages /
HOW DO I DRIVE TRAFFIC? <ul><li>INVITE FRIENDS </li></ul><ul><li>USE PAGE URL AS LANDING PAGE </li></ul><ul><li>USE IN YOU...
BONUS ROUND!
Today what we’re going to show you is how you can sync your Facebook friends with your Database using YAHOO! as a tool.  
The first thing you need to do is get a Yahoo email account. If you already have that, great! If not, it may be worth sign...
Export Your FB Friends –  Step by Step CLICK ON CONTACTS
NOTICE THE FACEBOOK BAR IS THE FIRST THING YOU SEE CLICK “GET STARTED”
FOUR ICONS WILL BE DISPLAYED CLICK “FACEBOOK”
DO YOU WANT TO SHARE CONTACTS WITH YAHOO? CLICK “OKAY”
RETRIEVING CONTACTS- THIS COULD TAKE A FEW MINUTES
CLICK ON “VIEW IMPRTED CONTACTS”
TA-DA!!
NOW LET’S EXPORT YOUR CONTACTS LOOK FOR TOOLS IN THE BLUE TOOLBAR.  ONE OF THE DROP-DOWN OPTIONS IS “EXPORT”
YOU WILL BE GIVEN 5 OPTIONS.  CLICK “YAHOO! CSV”
PROVE YOU ARE HUMAN THEN CLICK “EXPORT NOW”
OPEN OR SAVE THE  EXCEL FILE
SAVE FILE TO BE USED IMPORTED TO: C21 CONTACT MANAGER LEADROUTER MLS OUTLOOK ANY EMAIL PROGRAM
YOU WILL GET A SPREADSHEET THAT LOOKS LIKE THIS DELETE ALL COLUMNS EXCEPT “FIRST”, “LAST”, “EMAIL” RENAME THE REMAINING CO...
Your new spreadsheet will look like this Click File, “SAVE AS..” CHOOSE FOLDER, NAME FILE, SAVE AS A CSV FILE
21online Contact Manager “Import Your List” Select your file and then click “next”
Click “IMPORT CONTACTS” And VOILA!!.. YOUR FACEBOOK/YAHOO  CONTACTS ARE NOW READY FOR  C21 AUTOMATED EMAILS! (NEXT LESSON)
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Facebook page basics

  1. 1. S ALES, M ARKETING A ND R EAL E STATE T ECHNOLOGY S.M.A.R.T. CREATING A FACEBOOK BUSINESS PAGE – STEP-BY-STEP
  2. 2. TODAY WE WILL DISCUSS <ul><li>INTERNET MARKETING </li></ul><ul><li>WHY USE FACEBOOK </li></ul><ul><li>HOW TO CREATE A FAN (BUSINESS) PAGE </li></ul><ul><li>APPS FOR YOUR PAGE </li></ul><ul><li>DRIVING TRAFFIC TO YOUR PAGE </li></ul><ul><li>BONUS: EXPORTING FB CONTACTS </li></ul>
  3. 4. (THIS MAY BE YOU AT THE MOMENT….)
  4. 5. (THIS WILL BE YOU SOON!!)
  5. 7. <ul><li>By applying methods she has </li></ul><ul><li>learned in SMART classes, </li></ul><ul><li>Marian has enhanced her website </li></ul><ul><li>as a landing page and increased </li></ul><ul><li>the number of unique visitors. </li></ul><ul><li>She is driving traffic instead of </li></ul><ul><li>waiting for it. </li></ul>Marian Knowlton
  6. 8. Robin Rowe <ul><li>Robin says that it </li></ul><ul><li>took a few hours to set up </li></ul><ul><li>her craigslist ads and get </li></ul><ul><li>them the way she wanted </li></ul><ul><li>them, but now that she has </li></ul><ul><li>a library of ads, posting </li></ul><ul><li>takes very little time. </li></ul><ul><li>It’s super-easy! </li></ul>
  7. 9. From Randy Madden <ul><li>&quot;I would like to thank you for sharing the power point presentation you put together.  I've used this .ppt on my Ipad three times this week, and have signed two listings that I attribute directly to using your presentation.   The key to it, is the powerful message it sends to the potential client.  You begin by stating the 11 things you do, that separate you from the competition, but it does it in a manner that is subliminal.  Don't state to them &quot;These are the 11 things we do that others do not do&quot; until you get to the final slide.. &quot;The Usual Stuff&quot;.  Thanks Again!&quot; </li></ul>
  8. 10. WE ARE PUTTING THE PUZZLE TOGETHER!
  9. 11. CRAIGSLIST MARKETING SINGLE PROPERTY SITES – WOW FACTOR FACEBOOK MARKETING
  10. 13. 500 million
  11. 14. FB Page Stats
  12. 15. I have a question for those who don’t.
  13. 17. Or Just Stubborn??
  14. 18. Power of FB <ul><li>Facebook is a </li></ul><ul><li>powerful marketing </li></ul><ul><li>tool that can help </li></ul><ul><li>you reach prospects </li></ul><ul><li>in your target market </li></ul><ul><li>quickly and efficiently </li></ul><ul><li>however, it does not </li></ul><ul><li>do all the work for </li></ul><ul><li>you…. </li></ul>
  15. 19. What are you waiting for…just dive in!
  16. 20. ASSUMING WE ALL HAVE PERSONAL FACEBOOK PAGES……
  17. 21. HOW DO I MARKET ON FACEBOOK WITHOUT BEING THE ANNOYING “SALE GUY” THAT EVERYONE HATES?
  18. 22. THE ANSWER: Create a Facebook Business Page <ul><li>This tutorial teaches you in 5 </li></ul><ul><li>easy steps how to create a </li></ul><ul><li>Facebook Fan Page/Public </li></ul><ul><li>Profile. </li></ul>
  19. 23. <ul><li>Note: you don't need to be a technical person to follow this tutorial. Anyone with basic computer knowledge can create a Facebook Fan Business Page/Public Profile. </li></ul>
  20. 24. Step 1: Click on the Advertising Link <ul><li>Login to your Facebook account. Then go to the Facebook homepage at http:// www.facebook.com and click on the link called Advertising located at the bottom of the page. </li></ul>
  21. 25. Step 2: Click on the Pages Link <ul><li>On the Facebook Advertising page click on the Facebook Pages link. </li></ul>
  22. 26. Step 3: Click on the Create a Page button <ul><li>Click on the green Create a Page button at the right side of the page. </li></ul>
  23. 27. Step 4: Choose Page Category & Name <ul><li>Choose the Facebook Fan Page category & name and click on the Create Page button. </li></ul>
  24. 28. Step 5: Complete Detailed Information <ul><li>Upload a logo or a photo and input company information for your Facebook Fan Page/Public Profile and click publish. You're Facebook Fan Page/Public Profile is now ready for prime time. </li></ul>
  25. 32. Your Tube and Twitter Apps
  26. 33. Display all of your listings on the sidebar of your profile.  I just did it and it's so easy to add.  Here are the very simple steps 1.  Go to www.SeeMyListings.com or the application page on Facebook - http://apps.facebook.com/seemylistings 2.  Click allow to give the See My Listings application access to your Facebook account.  3.  Once off the landing page, you simply enter your MLS information in the registration form and select the &quot;continue&quot; button.  Upon registering, you will get a confirmation screen with your name and MLS information, with an &quot;Add to Profile&quot; button to add the application to your profile. 4.  Once added, your listings will now be viewed on your Facebook Wall by any friends who visit your profile page.   It's that simple!  And now you can tell your sellers that you are advertising their listings on Facebook! . Your Realtor.com listings on Facebook
  27. 35. ADD CONTACT FORMS http://techsavvyagent.com/video/how-to-add-contact-forms-in-real-estate-facebook-fan-pages /
  28. 36. HOW DO I DRIVE TRAFFIC? <ul><li>INVITE FRIENDS </li></ul><ul><li>USE PAGE URL AS LANDING PAGE </li></ul><ul><li>USE IN YOUR CRAIGSLIST ADS </li></ul><ul><li>PUT URL ON WEBSITE </li></ul><ul><li>PUT “LIKE BOX” ON YOUR BLOG </li></ul><ul><li>MAKE PART OF YORU SIGNATURE </li></ul><ul><li>MAKE IT A QR CODE </li></ul><ul><li>THOUSANDS OF WAYS TO MARKET THE PAGE </li></ul>
  29. 37. BONUS ROUND!
  30. 38. Today what we’re going to show you is how you can sync your Facebook friends with your Database using YAHOO! as a tool.  
  31. 39. The first thing you need to do is get a Yahoo email account. If you already have that, great! If not, it may be worth signing up for a new account! Once you have your email account its easy to import your Facebook friends contact information into your Yahoo account: (NOTE: EVEN IF ONLY FOR THIS PURPOSE, IT IS WORTH SETTING UP AN ACCOUNT)  
  32. 40. Export Your FB Friends – Step by Step CLICK ON CONTACTS
  33. 41. NOTICE THE FACEBOOK BAR IS THE FIRST THING YOU SEE CLICK “GET STARTED”
  34. 42. FOUR ICONS WILL BE DISPLAYED CLICK “FACEBOOK”
  35. 43. DO YOU WANT TO SHARE CONTACTS WITH YAHOO? CLICK “OKAY”
  36. 44. RETRIEVING CONTACTS- THIS COULD TAKE A FEW MINUTES
  37. 45. CLICK ON “VIEW IMPRTED CONTACTS”
  38. 46. TA-DA!!
  39. 47. NOW LET’S EXPORT YOUR CONTACTS LOOK FOR TOOLS IN THE BLUE TOOLBAR. ONE OF THE DROP-DOWN OPTIONS IS “EXPORT”
  40. 48. YOU WILL BE GIVEN 5 OPTIONS. CLICK “YAHOO! CSV”
  41. 49. PROVE YOU ARE HUMAN THEN CLICK “EXPORT NOW”
  42. 50. OPEN OR SAVE THE EXCEL FILE
  43. 51. SAVE FILE TO BE USED IMPORTED TO: C21 CONTACT MANAGER LEADROUTER MLS OUTLOOK ANY EMAIL PROGRAM
  44. 52. YOU WILL GET A SPREADSHEET THAT LOOKS LIKE THIS DELETE ALL COLUMNS EXCEPT “FIRST”, “LAST”, “EMAIL” RENAME THE REMAINING COLUMNS – “FIRST NAME”. “LAST NAME”, ‘EMAIL ADDRESS ”
  45. 53. Your new spreadsheet will look like this Click File, “SAVE AS..” CHOOSE FOLDER, NAME FILE, SAVE AS A CSV FILE
  46. 54. 21online Contact Manager “Import Your List” Select your file and then click “next”
  47. 55. Click “IMPORT CONTACTS” And VOILA!!.. YOUR FACEBOOK/YAHOO CONTACTS ARE NOW READY FOR C21 AUTOMATED EMAILS! (NEXT LESSON)

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