40. Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Intelligence & Expand Use &
Business Needs Increase ROI
Encouraging
Sociality
Use
Social Comfort
42. What is Social Interaction Design
People interacting with software/
services so to communicate with
other people.
Adrian Chan
43. Social is an Additional Layer
• Social interaction adds possibilities and
complexity
• Need for understanding how humans are
social
• Social context and needs create different
obstacles from human to computer
interactions
45. Embracing Human Social
Interaction Needs
• Tools should get out of the way
• Focus on human social interactions
• Encourage use of elements that support
social comfort
47. Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
50. Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
51.
52. Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
53.
54. Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
57. Understand the Psychology of
Your Organization
• How open is it
• How does it deal with openness
• What does it value and how does it
reward what it values – incorporate it
• How does it handle mis-steps
58. Understand the
Social Pain Points
• Cultural social limitations and/or
inclusive norms
• Comfortable spaces with permeable
walls
60. Map Privacy Boundaries
• Cultural & regulatory
differences
• Organizations private areas
• Legal
• HR
• Personal boundaries
61. Equality of Participation
• Adoption gaps are normal with any new
technology
• Adoption improves over time with
comfort with tools & understanding its
value to them
• Focus on social comfort improve things
more quickly
63. Equality of Participation
• Adoption gaps are normal with any new
technology
• Adoption improves over time with
comfort with tools & understanding its
value to each person
• Focus on social comfort improves things
more quickly