A full and rich experience is one that engages all the senses and emotions. L+W use design research and their skillsets to choreograph tactile materials and surfaces, smart design details and technical solutions, body postures, user behaviours, relationships between users and users with their contextual environment. In their presentation, they will drive you through the processes behind the discoveries and the outcomes of Pediatric Waiting Experiences, New Chromatherapy Spa Services, VIP helicopter interior and other relevant projects.

1. I t a l y & S i n g a p o r e

2. #LanzavecchiaWai
Who is L+W?
Francesca, Hunn, Mauro & Francesco

3. TRANSFORMATIVE
TANGIBLES

4. @LanzavecchiaWai
#LanzavecchiaWai
#UXSG
#Transformation
#TransformativeTangibles
Social Media Housekeeping

5. #LanzavecchiaWai

6. #LanzavecchiaWai
Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,
Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations
for Experiential
Paediatric Waiting
Room Systems
Presented to H.Miller
design leadership end
2014. Project to be
TACO service table
for the nomadic
living space
In production, launched
at Salone de Mobile
2015
VIP Interior for
AW169 helicopter
Available for client
specification 2015
Who we’ve worked with
Brand + Material
Conceptual
Explorations
Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at
the MAXXI museum in
Rome 2012 & 2015
Exquisite Ceramic
Wall-pieces
In production, launched
at Salone de Mobile
2015
Artisanal Hand-
Knotted Carpets
/ Edition of 5 per
model
In production, launched
at Salone de Mobile
“AGORÀ” marble
expo stand
+ installation
Produced & launched
at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"
porcelain stoneware
tile system
In production, launched
at Cersaie 2015

7. #LanzavecchiaWai
Aviation,
Healthcare,
Childcare,
Furniture Collections,
Industrial Design,
Limited Editions,
Artisanal Objects,
Fast-moving Lifestyle Goods,
Interior Finishing Products,
Tradeshow Stands,
Wearables...
Domains we have entered

8. #LanzavecchiaWai
Our creative toolbox contains ethnographic research, industrial design, branding & identity,
art direction for marketing & communications.
This results in a potent set of capabilities that allows us to engage projects contextually from
macro-to-micro, and manifest strategic solutions.
MacroMicro
Context
Our Creative Toolbox

9. #LanzavecchiaWai
We uncover new opportunities and gaps within existing frameworks using research methods that
immerse and get us close to the ground, close to the stakeholders, close to the context.
Quantitative + Qualitative Research
Surveys
Interviews
Shadowing
Observational
Research
Workshops
User-Journey
Mapping
Qualitative
&
Qualitative
Research

10. #LanzavecchiaWai
Practice Loci
Manufacturing
+
Material
Intelligence
Research
+
Evidence
Defined
Contexts for
Innovation
User
Experience
Business
Vision
&
Strategy
Manufacturing
+
Material
Intelligence
Branding,
Marketing +
Comms.

11. #LanzavecchiaWai
The Perfectly Aligned Project
Manufacturing
+
Material
Intelligence
Research
+
Evidence
Defined
Contexts for
Innovation
User
Experience
Business
Vision
&
Strategy
Manufacturing
+ Material
Intelligence
Branding,
Marketing +
Comms.

12. #LanzavecchiaWai
L+W Process - Build-up of Domain Knowledge Base
Business Strategies
Target Market
Consumer
Motivations
Product Systems
ArchetypesNarratives
Contexts
User Experience
Journeys
Behaviors
Supported
Material &
Colour
Behaviors
Supported
Aesthetic Language Design Semantics
Project
Domain

13. #LanzavecchiaWai
TRANSFORMATIVE
TANGIBLES

14. #LanzavecchiaWai
It’s all about Relationships
Ritual
Behavior
Identity
Relationship
Relationship
Relationship
Contextual
Objects
Relationship
Environment
-in-context
Relationship
User
Relationship
Project

15. #LanzavecchiaWai
Digital Relationships + Experience Systems

16. #LanzavecchiaWai
Relati
onship Relatio
nship
Relatio
nship
Contextual
Objects
Relationship
Environment
-in-context
Relationship
User
Relationship
Project
Relationship
Contextual
Digital
Ritual
Behavior
Identity
Connectedness
It’s all about Connectedness

17. #LanzavecchiaWai
Narratives we are interested in:
- Designing the Problem,Designing the Solution
- Turning Matterinto Products
- RehumanizingExperiences
- Changing Perceptionsof the Status Quo
- Agile Flow between
Work, Play, Living, Dining & Socializing
L+W Narratives

18. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

19. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

20. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

21. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

22. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

23. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

24. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

25. #LanzavecchiaWai
Experiences Powered by Physical Relationships
Habituated Behaviorial Code

26. #LanzavecchiaWai
The L+W process
analyze & optimize
prototype
learn
test
conceive
develop launchypothesis
Fueled By Insight Driven By Creativity
Realize
Focused On Delivery
BusinessHuman
& Emotion
desires - needs
h

27. #LanzavecchiaWai
Experiences Powered by Physical Relationships

28. #LanzavecchiaWai
No Country for Old men
Domestic Objects for the Elderly

29. #LanzavecchiaWai
No Country for Old Men

30. #LanzavecchiaWai
Market
Ripeness for
Meaningful
Innovation
Design
Decision
Making
Mechanism
L+W’s
Design Mission
No Country for Old Men

31. #LanzavecchiaWai
“
Edgar Allan Poe
There is no exquisiteness in beauty
without a little strangeness in proportion
PROaesthetics
Disability Artifacts 01

32. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

33. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

34. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

35. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

36. #LanzavecchiaWai
M
eetings
w
ith
m
anufacturers
andorthoses
producers
Physiatrist&
physiotherapists
consultation
Blog
“Pœ
tics
of
Frailty”
30
interviews
w
ithquestionnaires
10
in-depth
interviews
M
aterial
experim
ents
Production
ofm
ore
than
40
prototypes
The Design Process
PROaesthetics - Disability Artifacts 01 / 2008

37. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

38. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

39. #LanzavecchiaWai
PROaesthetics - Disability Artifacts 01 / 2008

40. #LanzavecchiaWai
In Real Life / 2011

41. #LanzavecchiaWai
Domestic
Elderly Aid Objects
No Country for Old Men

42. #LanzavecchiaWai
No Country for Old Men

43. #LanzavecchiaWai
Over 65 - Senior target
1.
Active: retirement as a second life
2.
Wants to maintain a good quality of life
3.
Wants to live in an elegant way, discreet & comfortable
4.
Loves being surrounded by pleasant objects
5.
Does not like to be identified as a senior
6.
Partially reduced motor skills and senses
No Country for Old Men

44. #LanzavecchiaWai
Navigating in
the dark
& the light
Getting around
&
moving objects
Hold, raise,
lower, handle
Keeping balance,
staying in position,
leaning
Sitting, lying down,
getting up from
a sitting position
Remembering,
recording, writing
down
To prepare food,
cutting, cooking,
washing up
Clean, fix,
fold, store
Open & close
containers
Communication,
maintaining
contact, ensuring
availability on
communication
devices
No Country for Old Men

45. #LanzavecchiaWai
O
bservation
M
arketresearch
Interviews
Physiatrist&
physiotherapists
consultation
M
aterial
research
Design
&
prototyping
User
feedback
on
the
products
The Design Process
No Country for Old Men

46. #LanzavecchiaWai
High
functionality
Intuitive &
æsthetics-
led function
Ease of use
Comfort
Reduces
physical effort
Contemporary,
not medical-
-looking
Non-
mechanization
of the body &
home
Employment
of warmer
& nobler
materials
A balance of
æsthetic &
performance
Our
Aims
No Country for Old Men

47. #LanzavecchiaWai
“Current Elderly Aids medicalize the home & ostracize their users,
how do we make them desirable, humanized and design-aligned?
Which Elderly behaviors need to and can be supported?
Which furniture archetypes can be augmented?”
No Country for Old Men

48. #LanzavecchiaWai
Key Areas for Intervention
1.
Walking aids that also aid your lifestyle.
2.
A desk lamp that helps you to view.
3.
A chair that helps you get up.
No Country for Old Men

49. #LanzavecchiaWai
No Country for Old Men

50. #LanzavecchiaWai
No Country for Old Men - TOGETHER canes

51. #LanzavecchiaWai
Design Implementation
No Country for Old Men - TOGETHER canes

52. #LanzavecchiaWai
No Country for Old Men - MONOlight

53. #LanzavecchiaWai
No Country for Old Men - MONOlight

54. #LanzavecchiaWai
No Country for Old Men - MONOlight

55. #LanzavecchiaWai
No Country for Old Men - ASSUNTA chair

56. #LanzavecchiaWai
No Country for Old Men - ASSUNTA chair

57. #LanzavecchiaWai
No Country for Old Men - ASSUNTA chair

58. #LanzavecchiaWai
No Country for Old Men - ASSUNTA chair

59. #LanzavecchiaWai
No Country for Old Men Collection / 2012

60. #LanzavecchiaWai
Wallpaper* Cover

61. #LanzavecchiaWai
Wallpaper* Design Awards 2013 Nomination

62. #LanzavecchiaWai
University of Michigan - HEALTH: Present Predicaments in Architecture and Urban Planning / 2013

63. #LanzavecchiaWai
Include 2015, Royal College of Art, London / Disruptive Inclusive: Disruptive ideas in inclusive design

64. #LanzavecchiaWai
Press - No Country for Old Men

65. #LanzavecchiaWai
Elle Deco International Design Awards 2014

66. #LanzavecchiaWai
TACO for Cappellini / 2015

67. For further conversations:
info@Lanzavecchia-Wai.com
@LanzavecchiaWai
Great to have met all of you!

68. #LanzavecchiaWai
Thank you!