2. Definition
“Public relations is a strategic communication process
that builds mutually beneficial relationships between
organizations and their publics”.
Public relations can also be defined as the practice of
managing communication between an organization
and its publics.
3. Characteristics
Managerial responsibility
An on going process
All level personnel
Two dimensional process
4. importance
Assists sales promotion.
Help to amendment in business policies and plan
Confidence of investing community
Healthy industrial relation
Protected from cut throat competition
Build corporate image
5. Scope of public relation
With customer
With share holder And investor
With Supplier
With Employees
With Society / community/public
With Government.
6. Activity of public relation department or
manager to public relation
External –
1. Relation with media
2. Direct touch with consumer
3. Seminars and conference
Internal –
1. Social gathering
2. Annual sporting and cultural programs
3. House organs ( journals, bulletins)
