Saira is an Asian girl who wants to go on holiday with her friends for a month. The short film will show her role playing with her pretend Jamaican boyfriend, who wears fake dreadlocks and a vest and speaks with a Jamaican accent. At the end, the boyfriend removes his disguise and speaks with his normal accent, revealing his true identity to the audience. The filmmakers, who are three Asian students, chose to explore how their families view society and the world. They will promote the short film on social media sites like Twitter, YouTube, and Facebook that are popular with their 16-21 year old target audience.

1. Mix Up Pitch

2. What is a pitch?
• A pitch is an idea used to advertise or sell a product
this also links in with distributing the product to the
certain target audience.

3. Outline
• Our short film is based on an Asian girl called Saira
who is shown to be a desperate girl wanting to go on
holiday with her friends for a month. Our film will
show this through a role play with Saira and her
pretend boyfriend who will be presented as a
Jamaican man who is wearing fake dread locks, string
vest and puts on a fake Jamaican accent. Our short
film ends with a twist when the pretend boyfriend
takes off his fake identity and talks with his normal
accent, this will allow the audience to figure out
what has happened.

4. Influence
• There was not really a film influence, as our group
consists of 3 Asians we decided to look into how our
family interprets society, norms and also how we see
the world around us.

5. Target Audience
• Our target audience is aimed at both genders ages
16-21
• The reason why we chose this audience because our
short film includes both females and male
• We chose this age range because those ages 16 -21
are most likely to understand and are able to relate
to our story line.

6. Promotion
• We will be promoting our product on social
networking sites such as ‘Twitter’ ‘YouTube’
and ‘Facebook’. Three of these social
networking sites are used by our target
audience which will allow them to watch our
production and are able to give feedback on it.
Before putting it up our production we
published another copy on ‘Blogger’.

7. Costume
• We decided to dress our protagonist in dread
locks and wearing a green string vest showing
that he is Jamaican. The other protagonists
are females who are dressed in a Asian suit
showing their culture however the audience
will know that the location is in a house due to
the furniture being shown in the scene.