Field of View for the
Changing GEM Landscape
Source: wallpaperscraft.com
Source: widehdwalls.com
Source: Noel-Levitz
Slowing growth rate
Projected overall growth
62% less
than last decade
Projected growth pockets
17.7% graduate
16.4% women
31.2% non-White
Demographic shifts
2.9 million
58% Female
10.5% International
From 2010 to 2011
© Copyright 2012 Graduate Enrollment and Degrees: 2001 to 2011.
Reprinted with permission. This material...
Changing economic model
More than $1,000,000,000,000
Pressure on retention
Pressure on retention
Doctoral program attrition
40-50%
Changing modalities
More than 6,000,000
<10% 2002
31% 2011
Impact of technology
Source: www.insideoutjourneys.com
Source: www.texasmaize.com
Field of View for the Changing Graduate Enrollment Management Landscape
Field of View for the Changing Graduate Enrollment Management Landscape
Field of View for the Changing Graduate Enrollment Management Landscape
Field of View for the Changing Graduate Enrollment Management Landscape
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Field of View for the Changing Graduate Enrollment Management Landscape

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Suzanne Petrusch has served as the Vice President for Enrollment Management at St. Mary’s University in San Antonio since June 2004. At St. Mary’s, she oversees the Offices of Undergraduate Admission, Financial Assistance, Enrollment Marketing, and Retention Management, and is slated to assume responsibility for graduate-program marketing, recruitment, and admission on June 1, 2014. She has focused on organizational change, professional development, data-driven enrollment strategies, marketing and communication, and the strategic use of financial aid in order to achieve transformation. Among markers of the division’s success, Suzanne notes the 28 percent increase in the size of the first-year class, the first enactment of a deposit wait list, and improvements in persistence of first-generation students.

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Suzanne Petrusch
Vice President for Enrollment Management
St. Mary’s University

Published in: Education, Business
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Field of View for the Changing Graduate Enrollment Management Landscape

  1. 1. Field of View for the Changing GEM Landscape
  2. 2. Source: wallpaperscraft.com
  3. 3. Source: widehdwalls.com
  4. 4. Source: Noel-Levitz
  5. 5. Slowing growth rate
  6. 6. Projected overall growth 62% less than last decade
  7. 7. Projected growth pockets 17.7% graduate 16.4% women 31.2% non-White
  8. 8. Demographic shifts
  9. 9. 2.9 million 58% Female 10.5% International
  10. 10. From 2010 to 2011 © Copyright 2012 Graduate Enrollment and Degrees: 2001 to 2011. Reprinted with permission. This material may not be posted, published, or distributed without permission from Council of Graduate Schools.
  11. 11. Changing economic model
  12. 12. More than $1,000,000,000,000
  13. 13. Pressure on retention
  14. 14. Pressure on retention Doctoral program attrition 40-50%
  15. 15. Changing modalities
  16. 16. More than 6,000,000 <10% 2002 31% 2011
  17. 17. Impact of technology
  18. 18. Source: www.insideoutjourneys.com
  19. 19. Source: www.texasmaize.com

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