Suzanne Petrusch has served as the Vice President for Enrollment Management at St. Mary’s University in San Antonio since June 2004. At St. Mary’s, she oversees the Offices of Undergraduate Admission, Financial Assistance, Enrollment Marketing, and Retention Management, and is slated to assume responsibility for graduate-program marketing, recruitment, and admission on June 1, 2014. She has focused on organizational change, professional development, data-driven enrollment strategies, marketing and communication, and the strategic use of financial aid in order to achieve transformation. Among markers of the division’s success, Suzanne notes the 28 percent increase in the size of the first-year class, the first enactment of a deposit wait list, and improvements in persistence of first-generation students. Presenter: Suzanne Petrusch Vice President for Enrollment Management St. Mary’s University

1. Field of View for the
Changing GEM Landscape

2. Source: wallpaperscraft.com

3. Source: widehdwalls.com

6. Source: Noel-Levitz

7. Slowing growth rate

8. Projected overall growth
62% less
than last decade

9. Projected growth pockets
17.7% graduate
16.4% women
31.2% non-White

10. Demographic shifts

11. 2.9 million
58% Female
10.5% International

12. From 2010 to 2011
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13. Changing economic model

14. More than $1,000,000,000,000

15. Pressure on retention

16. Pressure on retention
Doctoral program attrition
40-50%

17. Changing modalities

18. More than 6,000,000
<10% 2002
31% 2011

19. Impact of technology

21. Source: www.insideoutjourneys.com

23. Source: www.texasmaize.com