2. Continuing the Fun
Movies are made to entertain people
$10.84 billion in revenue in 2012 (EW.com)
Fans and films usually have a consumer-product
relationship
Social Media allows Facebook andTwitter
pages for films to be more interactive
Monsters’ University: Make your own university
student ID
Man of Steel: Fan of theWeek contests
3. Building Relationships
Public relations is about building and
maintaining relationships
Social media allows for films and fans to
connect and form relationships through posts
of pictures and videos, contests, and special
information
Can help films and their companies better
understand how an audience feels about the
film
4. Communication
Communication now becomes two-way
Allows fans to respond to posts by the film and
post their own content
Vise versa, allows films to communicate
information about the film to fans
Not just reaching out to people through
entertainment magazines or commercials
Constant communication via Facebook and
Twitter updates on a daily basis
5. Paranormal Activity
Placed the film in the fans’ hands
1,000,000 shares and the film would be released
across the US
Trending worldwide onTwitter
Interaction between Paranormal
Activity, Paramount Pictures, and Fans created
positive PR for the film
Beneficial relationship between film and fans
Fans posted pictures and videos of their
reactions
6. Monsters’ University
* Facebook and
Twitter pages
created 3 years in
advance
*Constant
communication from
film studio to fans
* PR campaign to
make film seem
relevant for people of
all ages, not just
children
www.facebook.com
7. Man of Steel
*Interactive prompts
benefitted the film’s
PR social media
campaign
*Posted about a
GuinnessWorld
Record that was
sponsored by the film
for the most people
dressed as Superman
in one place
*Drip technique for
giving information to
fans
www.facebook.com
