A project presentation about Innovative Daycare Center

1. TITLE

2. PARENTS CONCERN
 Based on the research, there is an increase in number of professionally working Pakistani
females, and also people are preferring to live in nuclear families so there is no one available to look after the child, so
parents have to rely on immediate relatives, nannies or local daycare centers.
 Parents worried about their kid’s security and safety also have anxiety about sending their kids to daycare
 Small and naive children can’t report if any bad incident happens
 Cases of child abuse and molestation
 Kids need safe play area so that they wont get hurt or injured.
 Dissatisfied parents on existing daycare center's hygiene factor
 Many workplaces and universities do not offer crèche for working women so they have to abandon their careers
and education for their kids.
PROBLEMS IN EXISTING DAYCARE CENTERS
 Lack of qualified teachers and caretakers
 Lack of medical facility and full time nurse.
 Lack of facility of surveillance system and live streaming
 Lack of pick and drop services to kids.
 Lack of healthy, nutritious and quality meal for kids
PROBLEM STATEMENT

3. SMILES DAYCARE CENTRE
INTRODUCTION
So to tackle the above mentioned problems and
concerns of parents, we came up with an innovative
idea of creating a Daycare Center which will solve all
these problems.
Our Daycare, SMILES Daycare Center is a
revolutionary Daycare center with full time
surveillance and quality care of children and flexible
timings, that will assure Parents that their kids are
safe, secure, happy and are in an excellent learning
environment, and Parents can focus on jobs and
other things while kids stay safe and happy.

4. FEATURES
 CCTV, GPS watch surveillance access
 Presence of Qualified teachers
 Daycare app and easy access
 Medical facilities and monthly medical check ups.
 Development of physical, social, educational, cognitive and competitive skills.
 A 24hrs maid / janitor service
 Healthy, clean and nutritious food and pure drinking water is provided to children.
 Pick and drop facility.
 Clean and hygienic environment
 Age appropriate toys, kid friendly activities, games and safe and happy environment.
 Full day and drop in service
VENDOR and AFFLIATION
 Kids GPS watches from Amazon/ Ali Express
 Drinking water is purchased on contract from Aquafina.
 Air Conditioners for our premises are from Haier.
 Toys and stationary from Local Vendors
 Suzuki Bolan (Van) shall be purchased from Suzuki Riaz Motors.
 Camera and Security equipment from Vital tech
 Lunch is prepared by our own chef’s where basic materials are procured from
standard local grocery stores.
 Office Furniture shall be purchased from PECHS Furniture Market.
PRODUCT AND SERVICES

5. About Your Company
VISION OF OUR COMPANY
Our Day care centre is child care that is accessible and affordable and that can accommodate
families diverse child care needs .
MISION OF OUR COMPANY.
Our day care center mission is to provide the highest quality child care services to children.
 Our Day care centre will be located in Karachi Sindh, Pakistan and Later we will Expand our
branches in other cities of Pakistan .
FOR EXAMPLE :ISLAMABAD ,LAHORE,FAISLABAD ,QUETTA ,HYDERABAD AND MULTAN
The centre will employ different fundamentals that’s will serve as the driving force for the
services offered .
 This business will start out as a simple proprietorship, owned by its founders.
As the operation grows, the owners will consider re-registering as a limited liability company or as
a corporation, which will better for the future business needs.

6. ABOUT OUR TEAM
COMPANY’S VALUES
 Trust
 Innovation
 Stay Open
 Commitment
 Embrace Change
KEY TEAM
Ms. Tuba Khan
MBA Marketing
Doctor of Pharmacy
Quality Manager/Pharmacist,
2 Years.
Head of Marketing
Ms. Safia Sarfaraz
MBA Supply Chain
Doctor of Pharmacy
Hospital Pharmacist, 3.5
Years.
Head of Medical
Ms. Sadia Naseer
MBA Human Resource
MS Clinical Microbiology
Microlab Incharge, 2.5 Years.
Head of Human Resource
Mr. Mahad Nadeem
MBA Finance
BS Actuarial Sciences and
Risk Management
Accounts Officer, 10 months.
Head of Administration
Mr. Khuwaja Wasil Moin
MBA Finance
BS Actuarial Sciences and
Risk Management
Finance & Risk Management,
6 Years.
Head of Finance
Mr. M Fariz Qasim
MBA Information Systems
BE Telecommunication
Engineering.
Technical Support Engineer, 3
years
Head of Technical
WORKING ENVIRONMENT
 Secure
 Healthy
 Customer Centric
 Learning and Interactive
STAFF: We intend to hire 3 trained teachers and one certified nurse.
WORKERS: Cook, security guard, maid and van driver.

7. OPERATIONAL PLAN
PREREQUISITE:
 Business would be developed by renting a house which would be refurbished.
 Necessary steps regarding business name, legal certificate, NTN, Sales Tax Number would be done.
 The house would be refurbished and the required equipments, furniture and utensils will be purchased.
 Equipments purchasing would be done from certified/licensed stores to ensure quality is optimum.
 Company would keep a healthy relationship with the stores and will establish alliances with them for
future endeavors.
 Quality would be maintained as per the guidelines and standards for daycare center by the government.
ROUTINE OPERATIONS:
 Children would be picked up by van or dropped off by the parents.
 The child location would be traced through GPS watch/ surveillance.
 Child would be educated through toys and technology.
 Nutritious meals would be provided to the child by the center.
 Physical games and activities would be a part of day to day operations.
 Rest time will be provided to the children.
 They will be dropped off by van or picked up by the parent.
FUTURE:
 After established completely, our company would act as third party and provide daycare solutions to other
organizations or would work in partnership with them.
 Our company will also refer it’s contacts to the organization if they wish to establish small daycare in their
infrastructure.

8. APPLICATION OPERATIONS
The application is offered in Playstore and Appstore and will offer the
following operations.
Main Feature:
 Surveillance: This option would provide two options; first it would enable the parent
to check the CCTV of our daycare room. Further, it would also give them the option
to track their child location through GPS.
 Notifications: Alerts about day today activities.
Other Features:
 Contact: Contact details of the administration shall be provided in this option.
 Calendar: To know about our yearly events.
 Profile: To check the child daycare profile and accounts information.
 Schedule: Child’s daily schedule will be uploaded in the option.
 Meals: Child’s daily meal plans will be uploaded in the option.
 Health: Health tab would contain all the medical record of the child.
 Socials & Feedback: To share feedback and to refer our daycare to others.
OPERATIONAL PLAN

9. MARKETING PLAN
TARGET MARKET
 High income, middle class, upper middle
class, Professional couples
 one-income families that have very active
daily routines
 Both working parents
 Single parents.
 Children from age of 2-10 years .
MAJOR COMPETITION
 Local day-care centers
 Babysitters / Nannies
 Company-provided crèches
 Neighbors/ Relatives
 Drop-In Daycare would be More Common
 Technology is Changing Provider/Parent
Connection
 Corporate Child Care is Raising Quality Bar
 After-School Programs and Care Provide Child
Care Flexibility
 Child Care Caters to Time-Crunched Working
Parents
 Communications Are More Frequent, More
Useful
 Most Child Care Is Becoming Safer
INDUSTRY TRENDS AND FORECASTS

10. MARKETING STRATEGIES
 Flyers
 Open/fun or themed days
 Contact schools, community and parenting groups
 Local business networking (supermarkets etc.)
 Send press releases to local newspapers and community magazines
 Social media marketing strategy: on Facebook, Instagram and YouTube
 Local marketing from word of mouth from parents of enrolled kids to other parents.
 SEO (search engine optimization)
 Direct Mail:
 Ongoing direct mail generated from our website data
 Visa or MasterCard local direct mail program
 Word of mouth from satisfied parents.
MARKET PENETRATION
Local marketing for daycare can be tricky however as per our research , we got to know that there aren’t enough daycare
centers in Karachi, and it is a need in this fast paced world.
Also the existing Daycares do not fulfill all the requirements which parents wants, for example main issue here is safety and
security of their children, so for that we are providing full time surveillance, we are also admitting kids in shifts, also we are
offering a full time nurse, trained caretaker/teachers, proper hygienic and happy and friendly environment, clean water and
food to the kids.
So for penetrating in the existing market we are offering above features and also a smart phone application of our daycare
center and for reaching out to our Target market.

11. PROJECTED FINANCIALS

12. START-UP REQUIREMENTS
START-UP EXPENSES PKR
Legal 200,000
Marketing 200,000
Furniture 350,000
IT Equipment 300,000
Food Preparation Supplies 65,000
First Aid Supplies 10,000
Cleaning Supplies 30,000
Nap Time Bedding 15,000
Other 53,080
TOTAL START-UP EXPENSES RS. 1,223,080
START-UP ASSETS
Cash Required 631,920
Other Current Assets 0
Long-term Assets 0
TOTAL ASSETS RS 631,920
START-UP FUNDING
Start-up Expenses to Fund 1,223,080
Start-up Assets to Fund 631,920
TOTAL FUNDING REQUIRED 1,855,000
FUNDING REQUIREMENTS
 The type of business is partnership.
 The total business fund requirement is for PKR 3,000,000/-
 Each partner will be investing an amount of PKR 500,000/-
Funding Requirement Breakdown

13. Thank You!