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toy Business

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a part of entrepreneurship in which as an entrepreneur open a new business in which you would come with a niche marketing

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toy Business

  1. 1. PRESENTATIONTOYS BUSINESSSIX DIMENSIONS<br />
  2. 2. <ul><li>TARIQ KHAN (MD)
  3. 3. M. SHEHZAD (FM)
  4. 4. M. MUSLIM (QCM)
  5. 5. TAIMOOR ALAM (PM)
  6. 6. ZUHAIR MEHBOOB (LM)
  7. 7. SALMAN ALI (MM)</li></li></ul><li>EXECUTIVE SUMMARY<br />EXCITING START-UP COMPANY <br />EDUCATIONAL AND CULTURAL TOOLS FOR CHILDREN<br />FOUNDED BY A GROUP OF SIX PEOPLE<br />THREE TYPES OF PRODUCT<br />
  8. 8. PRODUCTS<br />CULTURAL TOY<br />LETTER TOY <br />PHONIC TOY<br />
  9. 9. CULTURAL TOYS<br />TEACHES CHILDREN ABOUT OUR CULTURES<br />DIFFERENT BACKGROUND OF OUR COUNTRY<br />URBAN AND RURAL AREAS<br />
  10. 10. LETTER TOYS<br />DEVELOP A COMMON SENSE<br /> IMPROVE THEIR VOCABULARY<br />
  11. 11. PHONIC TOYS<br />RESEMBLING TO MINI PC <br />TEACHES PHONIC SKILLS<br />RECITING OF QURAN WITH A CLICK OF A BUTTON<br />
  12. 12. 6D<br />VISION:<br />We want to be the most important toy producers in the country leading children to be intact with our culture and religion.<br />
  13. 13. MISSION<br />To make the highest quality educational and cultural toys available. The more children that learn basic functions from our toys, the more successful we are.<br />
  14. 14. Keys to Success<br />Develop creative, educational, cultural toys. <br />Adopt strict financial controls. <br />Listen carefully to the customers.<br />Strong built relations with supplier.<br />
  15. 15. GOALS<br />Create a profitable company. <br />Develop innovative, educational toys. <br />Improve the learning curve for children through the use of cultural toys.<br />
  16. 16. OBJECTIVES<br />With in next couple of years achieve break even<br />Expand business with in twin cities in next 3 years.<br />Introducing new categories of cultural toys<br />
  17. 17. MARKET ANALYSIS SUMMARY<br />The market for educational is divided into two distinct segments <br />Individual Consumers <br />Whole sellers<br />
  18. 18. CONT……….<br />Individual consumers: This group is parents or grandparents who are purchasing the toy for a specific child.<br /> <br />Wholesale purchasers: This segment is schools, daycare centers, etc., commercial businesses that are buying the product for their clients to use.<br /> <br />
  19. 19. MARKET SEGMENTATION<br />As mentioned 6D has segmented the market into two distinct customers<br /> <br />Individuals<br />Businesses<br />
  20. 20. INTERVIEW<br />Monthly income <br />Number and age<br />Helps you in buying the toys<br />Educational aspects of culture<br />price matter or quality<br />
  21. 21. INDUSTRY ANALYSIS<br />Many different toy manufacturers.<br />There is a niche of educational toy manufacturers.<br />This niche is fairly new within the last five years <br />Educational tools becomes more legitimized.<br />
  22. 22. INDUSTRY ANALYSIS<br />Our toys are designed to captivates a child's attention while teaching them constructive skills<br />
  23. 23. COMPETITION AND BUYING PATTERNS<br />The two main competitors are: <br />Plug n Play:<br />They currently have one main product line that teaches phonic.<br />Toy land:This company was founded couple of years ago has a total of seven different products.<br />
  24. 24. STRATEGY AND IMPLEMENTATION SUMMARY<br />Three competitive edges<br />Educational<br />Cultural <br />Engineering expertise<br />For the production of toys.<br />Helping in building skills.<br />quickly gain market share.<br />Developing a reputation for making effective teaching toys.<br />
  25. 25. MARKETING STRATEGY<br />Products are truly educational and cultural promoting devices.<br />element of "toy" is used to keep the children engaged.<br />Two distinct customer groups<br />Individual<br />Business<br />Advertisement and marketing<br />Bill boards at Air Ports<br />Programs at different schools<br />Promotions in Magazines and newspapers<br />Tags<br />
  26. 26. Sales Strategy<br />Tailored strategy for each customer group<br />Individuals<br />Business<br />Businesses are buying all of the products for addressing different skills<br />Its important as businesses are routine customers<br />If the customer is happy, he/she might become a long term customer.<br />
  27. 27. SALES FORECAST<br />First three months no sales.<br />Gradual increase in sales till the end of year one.<br />Year two and three growth is fairly steep.<br />Fourth year will bring sales.<br />
  28. 28. SALES FORECAST<br />
  29. 29. Operations Strategy<br />Outsource the manufacture of all of its products because<br />Outsourcing will keep overhead costs to a minimum<br />It allow the management team to focus on marketing and new product development. <br />6D will reduce financial risks by not committing to the expense of a manufacturing facility.<br /> Increasing the scalability of the business model.<br />
  30. 30. WEB PLAN SUMMARY<br />Website as the key marketing tool for distribution.<br />Inexpensive and effective method of providing information.<br />Site have two areas:<br />FIRST FOR GENERAL INFORMATION<br />SECOND FOR RETAILERS/DISTRIBUTORS.<br />Site will also have info about inventory.<br />Back end data is also available.<br />
  31. 31. WEBSITE MARKETING STRATEGY<br />Strategy is simple and straightforward.<br />URL printed on all items for customers.<br />Site available to a wide range of search engines.<br />Affiliate Marketing would be available.<br />Knowing the product but not the company, a customer could be directed to 6D.<br />
  32. 32. DEVELOPMENT REQUIREMENTS<br />Site will be developed by programmers.<br />Once the architecture of the website is designed, it wont take more than a month.<br />Website will be monitored on an ongoing basis.<br />In terms of traffic, sales and usage patterns.<br />Programmer will be kept on a retainer basis and the site will be appended as necessary.<br />
  33. 33. PERSONNEL PLAN<br />Taimoor : Holding a relative experience in product engineering, is the Production Manager.<br />Salman : One of the outstanding candidate in market handling, is the Marketing Manager.<br />Shehzad : Taking control of finances flow in the business, is the Finance Manager.<br />
  34. 34. PERSONNEL PLAN<br />Zuhair : Expertise in route and transportation of goods, is the Logistics Manager.<br />Muslim : Dominating in certifying different products, is the Quality Manager.<br />Tariq : Would help the organization by directing different activities, is the Managing Director<br />
  35. 35. FINANCIAL PLAN<br />
  36. 36. CREDITS<br />Miss Ayesha Zaidi<br />Investors <br />Our Class Fellows<br />

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