The document is a business plan for a proposed child care center called The Learning Tree Child Growth Center in Hyderabad, Pakistan. The summary is: The business plan proposes opening a medium-sized child care center targeting middle-class families with children ages 6 months to 10 years. The center will offer educational programs, child care, and activities. It will compete based on quality services, competitive pricing, and reputation. The plan outlines the center's mission, services, size, staffing needs, market analysis, operations, marketing strategy, and financial projections. The goal is to establish a reputable child care option in Hyderabad and potentially expand to multiple locations.

1. UNIVERSITYOFSINDH
BBA (E) PROGRAM
ELSAKAZI CAMPUS HYDERABA
Business plan
The learning tree child growth center
TOOBA SHAFIQUE
BBA PART 4TH
FIRST SEMISTER
FINANCE SPECIALIZATION
Assignment of entrepreneurship
ROLL # 30TH

2. The Learning Tree Child Care Center
Best place for your Children
Unit # 2 Latifabad Hyderadad, Opposite Public School
Contact: 0300-3456789
www.tlt.com

3. Contents
EXECUTIVE SUMMMERY. ............................................................................................................. I
1.1 DESCRIBING THE VENTURES..................................................................................................5
1.2 MISSION.....................................................................................................................................5
1.3 SERVICE DESCRIPTION:...........................................................................................................6
1.4 SIZE OF BUSINESS:....................................................................................................................6
1.5.1 PERSONAL:.............................................................................................................................6
2. ENVIRONMENTAL ANALYSIS:...........................................................................................7
2.1 PURPOSE OF ENVIRONMENTAL ANALYSIS .................................................................7
3 TWOS ANALYSIS:....................................................................................................................7
3.1 THREATS:.................................................................................................................................7
4.3 OPPORTUNITY:..........................................................................................................................7
INDUSTRY ANALYSIS:...................................................................................................................8
THE FUTURE OUTLOOK FOR DAYCARE BUSINESSES:..........................................................8
ANALYSIS OF COMPETITOR..........................................................................................................8
5. OPERATIONS PLAN:............................................................................................................9
6. DESCRIPTION OF COMPANY’S OPERATIONS:..................................................................9
The learning tree child growth center ...................................................................................................9
7. MARKETING PLAN:.......................................................................................................10
7.1 MARKET SEGMENTATION.....................................................................................................10
7.1.1 DEMOGRAPHIC:...................................................................................................................10
5.2 PSYCHOGRAPHIC:...................................................................................................................10
5.3 GEOGRAPHIC:.........................................................................................................................11
7.2 PRICING STRATEGY:...........................................................................................................11
7.3 DISTRIBUTION:.......................................................................................................................11
7.4 PROMOTION STRATEGY:...................................................................................................11
10. EXIT STRATEGY:...............................................................................................................15

4. EXECUTIVE SUMMMERY
The learning tree child growth center aims to provide quality growth developments program to
their client and prepare its students to top as young leaders of tomorrow by relating an exclusive
collegiate-based program designed specifically for children with enhanced, first class child care
services. Unlike our competitors, we offer advanced technology programs, after-school tutoring,
and activities such as arts and crafts, dance, theatre and physical training, all in one location.
The learning tree child growth center is a privately held business and that will compete well in
our market by offering competitive prices, high-quality child care services, and leading-edge
educational programs with certified and by maintaining an excellent reputation with parents and
the community we serve.
Our target customers are dual income, middle-class families who value the quality of education
and child care we provide for their children, ages 9 months to 10 years. We commence our
business from January 1, 2018, starting with an initial enrollment of 13 students. Our biggest
operating expenses will be compensation at industry standard rates for our highly-qualified
personnel, and rent on our facilities, improved for our purposes during the start-up period. We
would like to grow into four campuses, eventually, but growth is planned conservatively, to be
financed from existing cash flow as we go. We anticipate a net profit beginning in our second
year.

5. 1. INTRODUCTION:
This business wills provide specialized service and medium size business. Services include
such as: Nutritionist, Ethical sessions, Pediatrics, Maintaining a reputable and untarnished
reputation in the community. Quality care, competitive pricing, flexible hours.
This business will start out as a simple proprietorship, owned by its founders. As the
operation grows, the owners will consider re-registering as a limited liability company or as a
corporation, whichever will better suit the future business needs.
1.1 DESCRIBING THE VENTURES:
We are presenting the details of the business, size of the business, type of services and
background of the business in my business to start to choice the city in Hyderabad because
the Hyderabad is the emerging developing / going market and no proper place for giving
proper platform in 5 million populations. .
1.2 MISSION STATEMENT:
Mission Statement of the learning tree child growth center is to provide a safe
Developmentally appropriate environment for preschool children. Our focus is to enhance the
awareness of child care services in Hyderabad. And giving to awareness differences between
child care services age 6 months to 6 years & pre-schooling enhance the provide stimulating
early care and education experience which promotes each child's social/emotional, physical
and mental development.

6. 1.3 SERVICE DESCRIPTION:
We have to offer our services in the following way:
 Full-time child daycare
 Part-time/After School Care (including drop-off and pick-up)
 After School Tutoring
 Drop-In Care
 Summer camp
 Parents' night out (weekend evening care)
 Age-based care, Transportation
 Nontraditional hours (very early mornings, evenings, overnight care, weekdays and/or
weekends)
 Drop-in or on-demand care, either during traditional or nontraditional hours
1.4 SIZE OF BUSINESS:
My business is medium size of business at unit # 2 Latifabad Hyderabad. is the midpoint in
Hyderabad city Some parents may prefer a center close to home; others may choose a center
close to their workplace. In the latter case, parents get to enjoy more time with their children
during their morning and evening travel, as well as the opportunity to spend time with them
during the course of the day, perhaps for lunch or special programs.
1.5 OFFICE EQUIPMENT AND PERSONAL:
Purchase insurance, License, Training and certification, Legal requirement, Equipment, Staffing,
Taxes rates, Labor and materials (or supplies).
1.5.1 PERSONAL:
Operator name: Tooba Shafique
Operator contact information: 0300-3456789

7. 1.5.1 ENVIRONMENTAL ANALYSIS:
Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization’s performance. The analysis entails
assessing the level of threat or opportunity the factors might present.
2.1 PURPOSE OF ENVIRONMENTAL ANALYSIS
Successful businesses adapt their internal environment including human and financial
resources, policies, technologies and operations to the external environment. The company
performs an environmental analysis to identify the potential influence of particular aspects of
the general and operating environments on business operations. This analysis identifies the
opportunities and threats in a business environment in terms of a company's strengths and
weaknesses. For example, a daycare center consider the impact of operating in a communist
country and the threats posed by government-controlled resources. The learning tree child
growth center might also consider the opportunities that they are the many schools that
provide the basic education but your learning tree child growth center would provide the basic
guidance for those children’s their mothers are professionals.
3 TWOS ANALYSIS:
3.1 THREATS:
Size & number of same sector competitive increase Cost of living increase which courses the
increase prices of equipment & maintenances fees. Awareness and scope is increase day by day.
3.2 WEAKNESS:
Lack of professional and un-trained staff. Our location is not well outstanding then other
competitor such as Aga khan and etc.
3.3 OPPORTUNITY:
 Rise in public awareness & consciousness
 Willingness to spend for health

8. 3.4 STRENGTH:
 Clear objective mission and vision of the business
 Offering from 6month kids
 Location of day care Centre is an economical advantage
 Providing a variety of facilities
4. INDUSTRY ANALYSIS:
Industry analysis is a market strategy tool used by businesses to determine if they want to
enter a product or service market. Company management must carefully analyze several
aspects of the industry to determine if they can make a profit selling goods and services in
the market. Analyzing economic factors, supply and demand, competitors, future
conditions and government regulations will help management decide whether to enter an
industry or invest money elsewhere. Day Care market research report is a comprehensive
guide to market size and growth prospects. Our industry reports offer strategic industry
analysis of the factors influencing companies, including new product developments,
economic, lifestyle and demographic influences, distribution and supply chain factors and
pricing issues. Full analysis accompanies our data forecasts to illustrate how the market
responds to emerging industry trends.
5. THE FUTURE OUTLOOK FOR DAYCARE BUSINESSES:
According to the daycare businesses will see some of the fastest employment growth out of
all industries through 2020.
This means that is the excellent time for opening a daycare center. An in-home daycare offers
the obvious perk of working from home and spending time with your children, but even if
you don’t have any little ones of your own, an in-home daycare can be a fun business for
anyone who loves kids. Working parents will always need someone to look after their
children, meaning a daycare business will never become obsolete.

9. 5.1 ANALYSIS OF COMPETITOR:
The following are the Competitors of our business:
1. The educator day care & preschool child services
2. Oscar’ friends Montessori day care & preschool child services
3. The learner’s academy day care & preschool child services
4. The kid’s cottage Montessori day care & preschool child services
5. The city school kindergarten day care & preschool child services
6. The Aga khan child care center
7. OPERATIONS PLAN:
We are going to maintain a viable operation. The high rate of attrition in the child-care
business is driven in large part by the fact that many caregivers focus almost exclusively on
nurturing and caring for the children in their charge, must deal with administration and
management issues if your business is going to survive. If you plan fast, that won't be hard.
7.1 DESCRIPTION OF COMPANY’S OPERATIONS:
The learning tree child growth center 24 hour services Caring for children can be enjoyable
and rewarding, but if you're taking care of other people's children and accepting
compensation for it, then caring for children is a business and it needs to be managed
accordingly. We have divide the staff members on time to time Our day care center’s
operation based on our packages.
The following packages served our daily operation:
Packages Time Served Cost per Packages
Full time working couples 8:00am to 8:00pm 1500 per day
Drop-Inn couples up to condition 300 per hour
After school tutoring 2:00pm to 6:00pm 200 per day
Part-time/After School Care 3:00pm to 7.00 pm 1000 per day

10. Summer camp only summer vacation
8:00am to 4: pm
A package includes facilities:
 Transportation +child specialist +Baby food + look after care +Using all type technology
+ Age-based care +Age-based care.
 These all facilities includes for all packages.
 Summer camp facilities:
 Learning activities + special ethical classes + information technology courses +hand
making
8. MARKETING PLAN:
Marketing in the child care industry depends largely on reputation and allocation. At that
reputation will start within our community encouraged by our involved commitment to those
we serve.
8.1 MARKET SEGMENTATION
8.1.1 DEMOGRAPHIC:
Age, Gender, Race, occupation income
A way target market includes married couples.
We target all races & houses olds from with middle group to high group and all citizens.
We are friendly to single and to all my customers
8.1.2 PSYCHOGRAPHIC:
Life style segmentation identify their specific targets a based on their interest for day
Child services are encourages by providing services & day child care in Hyderabad.

11. 8.1.3 GEOGRAPHIC:
This location is allow us to easily appeal for professional of mediums& high class
Our customer might from government people’s private sector and residents.
9. PRICING STRATEGY:
The pricing structure is based on an hourly .The learning tree child growth center rate .must
charge appropriately for the high-end, high-quality educational and care giving services we
offer. Our revenue structure has to support our cost structure, so the salaries we pay to assure
quality services must be balanced by the revenue we charge.
We will be price competitive in the market we serve, however, we will not subscribe to the
"low price leader" concept. The quality of our service will support the prices we charge.
10. DISTRIBUTION:
All services will be offered at the good facility. But getting the word out about your daycare
takes more than simply printing postcards and launching a website. You have to get the right
message in front of the right audience, at the right time.
11. PROMOTION STRATEGY:
We will depend on client transfers, community exposure and direct mail campaigns as our main
way to reach new clients. As we change strategies, however, we need to change the way we
promote ourselves.

12. 12. ADVERTISING:
We'll be developing our core positioning message. A community for kids!" to differentiate our
service from the competition. We will be using direct mail movements, pre-enrollment drives,
and local community newspaper advertising to launch the initial campaign. We are organize
advertisements online or in the yellow pages in newspapers and magazines, as well as on the
radio, television, billboards and any number of published mediums. We are also take ads street
side by placing flyers and posters on community bulletin boards, and university, office and
industrial social hot spots. Word of mouth is the most powerful advertiser, so makes sure
friends, family, and colleagues know what you do and are prepared to spread the word for you.
You should consider handing out stickers and business cards to everyone
13. FINANCIAL PLAN:
13.1 FINANCING:
Financing is the act of providing funds for business activities, making purchase or investing.
Initial financing requested is a 20,00,0000 loan to be paid off over 10 years.
This debt will cover the following items:
 Offices space,
 Office equipment, and
 Office supplies
 1 leased van
 Adverting technology
 Security system
The types and options for child care loans are dependent upon the specific loan request being
made. Financing has traditionally been fairly broad and can include conventional and SBA loans,
assets based loans and other non-traditional funding options.

13. 14. Income Statement.
M/S The Learning Tree Child Growth Centre
Income Statement
Dec, 31st
2017
Revenue:
services Revenue 1088600
Total Revenue 1088600
Operating Expenses:
Salaries 76900
Advertising 150000
Stationary 50000
Insurances 25000
Supplies 30000
Utilities (bills, electricity, water,
gas & etc)
250000
Depreciation expenses 81000
Miscellaneous 230000
Total expenses (842900)
Non operating profit 245700
Less 7%Interest bank loan (140000)
Net profit 105700

14. 14. Balance Sheet
M/S The Learning Tree ChildGrowth Centre
BALANCE SHEET
As at Dec, 31st 2017
AESSTS
CURRENT ASSETS:
Cash in bank 2000000
Cash in hand 500000
Stationary in hand 71000
Total assets 2571000
FIXED ASSETS:
Playground (Electronic toys) 30000
Less deprecation (3000) 27000
Offices computer, kitchen equipment 100000
Less deprecation (10000) 90000
Security system alarm 80000
Less deprecation (8000) 72000
2van purchased (pick & drop) 600000
Less deprecation 60000 540000
DC Inventor 200000
Less deprecation 20000 80000
Total fixed assets 909000
Total assets 3480000
Liabilities & owner’s equity
Short term liabilities
Office supplies payable 5000
Total short term liability 5000
Long term liability
Bank loan payable with 5 years 2000000
Total liability 2005000
Owner’s capital
Capital 1500000
Less drawing (25000) 1475000
Total Liabilities & owner’s equity 3480000

15. 16. EXIT STRATEGY:
An exit strategy is a means of leaving one's current situation, either after a predetermined
objective has been achieved, justifying premises or decision markers for any given operational
planning changed substantially, or as a strategy to mitigate imminent or possible failure. An
organization or individual without an exit strategy may be in a quagmire. At worst, an exit
strategy will save face; at best, an exit strategy will deliver an objective worth more than the cost
of continuing the execution of a previous plan considered "deemed to fail" by weight of the
present situation.
In entrepreneurship and strategic management an exit strategy or exit plan is a way to transition
the ownership of a company to another company (e.g. through a merger or acquisition) or to
investors (e.g. through an Initial public offering). Other types of exit strategy
include management buyouts or employee buyouts (common in the manufacturing industry).
Moreover, winding up a company or bankruptcy is also a type of exit strategy. Bringing on board
strategic or financial partners may also be considered a form of exit, albeit partial exit, as it may
help ensure succession and survival of the business.
Exit strategies are also used to ensure businesses are prepared for the termination of significant
contracts or other business relationships. "There are many reasons why contracts come to an end,
including non-performance by one or both parties, a significant change in the requirements of
either party, or that the contract has run its course. In almost all cases, having a well-developed
exit strategy is critical. The strategy is usually developed as the means by which to withdraw
from a working relationship with a supplier. It can incorporate the process of returning assets,
transferring back key employees and the conditions under which a relationship can terminate, for
example, the failure to meet service level agreements, changes in circumstances, and ethical
breaches".

16. Address: Unit#2 Latifabad Hyderabad
Website: www.tlt.com
Contact: 0300-3456789

17. Registration Form
For office use only
Date of Enrollment__________
Date of Registration_________
Personal Information
Full Name Of Child:_________________________ Gender:_______________________
Name ChildRespondTo:_____________________ Date Of Birth: ____________________
Address:________________________________________________________________
_______________________________________________________________________
Phone #_____________________________
Mother Name:_________________________ Place Of Employment:_______________________
Home Phone:__________________________ Work Number:_________________________________
Cell Number:__________________________
Address(If DifferentFromChild):_________________________________________________________
FatherName:_________________________ Place Of Employment:_______________________
Home Phone:__________________________ Work Number:_________________________________
Cell Number:__________________________
Address(If DifferentFromChild):_________________________________________________________
PersonsAuthorize ToPickUpChildren(OtherThanParentsListedAbove )
Name:___________________________ Relationship: _________________________________
_____________________________________________________________________________________
Unit # 2 Latifabad Hyderabad Opposite To Public School
www.tlt.com 0300-3456789