4. Executive Summary:
I have selected my plan topic as “Child Care Centre.” Care and
Development Centre for Child will provide the parents with an
excellent place where their children can be taken care of. Care
and Development Centre for Child will appeal to full-time
working couples with pre-scholars to be cared for.The creation of
a unique place for children, high quality of service that will be
differentiateCare and Development Centre for Child from local
Day Care Centre. Because of increasing outer jobs, it aims to
offer safe and secure child care at all times. Care and
Development Centre for Child will offer introductory classes for
parents. Care and Development Centre for Child will position
itself as a Day Care Centre. Care and Development Centre for
Child employs people who can handle child’s issues in the best
way. Care and Development Centre for Child's committed to
friendly.The child care business is beneficial, as mentioned
before.
5. . BUSINESS SUMMARY:
Care and Development Centre for Child, to be located in
Mohammadpur, Noorzahan Road, will offer safe and
secure service to the parents. Care and Development
Centre for Child will provide the parents with an excellent
place where their children can be taken care of. Care and
Development Centre for Child will appeal to full-time
working couples with pre-schoolars to be cared for. It will
attract working couples who are rapidly gaining interest
in the outer job.
6. Objectives:
Care and Development Centre for Child's objective for the first three
years of operation includes:
The creation of a unique place for children, high quality of service
that will differentiate Care and Development Centre for Child from
local Day Care Centre.
The arrangement of an environment that will bring parents with
interests.
To give a safe and secure child care at all times
KEYSTO SUCCESS:
The keys to the success for the care centre will include:
Maintaining a reputable and untarnished reputation in the
community.
Quality care.
Competitive pricing.
Flexible hours.
7. Mission:
Because of increasing outer jobs, Care and Development
Centre for Child aims to offer safe and secure child care at all
times. Close personal attention to each child is essential to
providing an excellence experience for all children. Therefore,
adequate personnel will be hired to ensure each child has the
proper supervision will in our care.
RISKS:
The risks involved with starting Care and Development
Centre for Child are:
Will there be a demand for the services offered by Care
and Development Centre for Child?
Will the popularity of the centre grow?
Will couples be willing to pay for the service Care and
Development Centre for Child offers?
Will it be reliable to all?
8. Financial Statement
Children's Furniture Tk.10,000
Molded Play Sets Tk.10,000
Indoor Soft play Sets Tk.30,000
Play Mats & Rest Mats Tk.15,000
Modular Mats Tk.10,000
Soft Furniture Tk.10,000
Riding Toys Tk.5,000
Ball Pools Tk.5,000
Soft Blocks & Mirrors Tk.5,000
Play Panels Tk.5,000
Bookshelves Tk.10,000
Toy Boxes Tk.5,000
Art Equipment Tk.5,000
Educational Carpeting and Rugs Tk.10,000
Toy Caddies Tk.5,000
Decoration Tk.70,000
Stationary Tk.5,000
Telephone Tk.2,000
Desk Tk.20,000
Computer Tk.23,000
Chair Tk.10,000
Other Tk.50,000
Total Tk.340,000
9. Start up Requirements
START-UP REQUIREMENTS
START-UP EXPENSES
START-UPASSET
Children Things Tk.160,000
Legal Tk.50,000 Decoration Tk.70,000
Stationery etc. Tk.5,000 Telephone Tk.2,000
Leaflets Tk.2,000 Computer Tk.23,000
Advertising Tk.55,000 Desk Tk.20,000
Other Tk.50,000 Chair Tk.10,000
Total Expenses Tk.162,000 Total Asset Tk.285,000
Care and Development Centre for Child will be located on its'
own site in Noorzahan Road, Mohammadpur.The facility will
originally consist of a 1,400 sq. ft. house in a quiet, residential
area.The yard will be fully fenced in, to ensure no one can either
come in or wander away.The yard will be furnished with safe,
entertaining toys, as well as a sandbox
BUSINESS LOCATIONS:
10. BUSINESS FACILITIES:
This site was chosen for various reasons, including:
Day Care Centre charges higher price.
Monopoly is happened in this area.
A pre-school for children.
A medical centre for children.
Known by special people.
The house will be used for rainy-day activities and the serving and preparation of
meals. The house will also contain toys, games, and books for the entertainment of
the children.
All of these qualities are consistent with Care and Development Centre for Child's goal
of providing socialization for the Mohammadpur area.
SERVICES:
Care and Development Centre for Child will provide pre-school service.
Baby food and diaper will also be available.Care and Development
Centre for Child will also provide customers with a unique atmosphere
and original quality for enjoying great service.
11. FUTURE SERVICES:
As Care and Development Centre for Child grows, more links
will be added.The possibility of additional units has been
accounted for in the current floor plan. If the demand for child
care increases, along with the increase in competition, Care
and Development Centre for Child will continue to add new
services to keep its customer base coming back for more.
MARKET ANALYSIS SUMMARY:
Care and Development Centre for Child is a business that has
become necessary in today's fast-paced world.There are an
increasing amount of families who have become dependent
on two incomes, which has created the necessity of the child
care industry. Indeed, it has.There are over 300 facilities in the
area that provide similar services to Care and Development
Centre for Child; each of these has a large client base, and a
lucrative business.There is no doubt that there is room in the
market for a high-quality child care facility
12. . MARKET SEGMENTATION
Care and Development Centre for Child intends to capture to people who
want a high-quality child care services. Moreover, Care and Development
Centre for Child will be an important part of life for local women who want
to work in outside.These residents will either use Care and Development
Centre for Child as a pre-school for their children. Care and Development
Centre for Child's target market covers a wide range of ages: from couples
to grandparents. Care and Development Centre for Child has also a focus on
meeting the local need for child care services within the 10-mile radius of
Mohammadpur. Children are taken in flexibly on either a full-time or part-
time basis.
TARGET MARKET SEGMENT STRATEGY:
The target market forCare and Development Centre for
Child is full-time working couples. Referral marketing is
the key type of marketing strategy utilized. Maintaining
and further attractive its reputation in the area is
essential to get additional market share of this target
market.
13. . MARKETING STRATEGY:
Care and Development Centre for Child will position itself as a
Day Care Centre. It will serve high-quality care for kids at a
competitive price. Due to the another number of Day Care
Centre in Mohammadpur, Noorzahan Road, it is important
that Care and Development Centre for Child sets fair prices for
its service. Care and Development Centre for Child will use
advertising as its main source of promotion. Ads placed in the
wall of Noorzahan Road andTV and it will help build more
customers
MANAGEMENT SUMMARY:
Care and Development Centre for Child is owned and operated
by Amit Kumer Das.The business, being small in nature,
requires a simple organizational structure. Implementation of
this organizational form calls for the owner, Bishawnath Roy,
to make all of the major management decisions in addition to
monitoring all other business activities
14. Conclusion
Child care means caring for and supervising
child/children usually from 0–8 years of age.In
Bangladesh child care is increasing day by day.
Care and Development Centre for Child will be an
icon in Mohammadpur in the sector of child
caring. Care and Development Centre for Child's
committed to friendly, helpful service is one of
the key factors that distinguish Care and
Development Centre for Child from other child
care or day care centers.
