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Day Care Center Business Plan

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Day Care Center Business Plan

  1. 1. B u m b l e B e e Afaf Mustahil Haque 061 028 030 Dara Al Mashuk Khan 061 470 030 Kashfia Rahman 061 667 530 Afsana Khayer Sanji 061 629 530 Farhana Rahman 053 436 030
  2. 2. O v e r v i e w <ul><li>M i s s i o n S t a t e m e n t </li></ul><ul><li>Bumble Bee wants to provide a superior child care service to the both working parents that assures their satisfaction. </li></ul><ul><li>V i s io n </li></ul><ul><li>Bumble Bee wants to be the pioneer of top quality child care center in its market. </li></ul>
  3. 3. ·   P o r t e r’ s F i v e F o r c e s   <ul><li>S upplier P ower </li></ul><ul><li>B uyer P ower </li></ul><ul><li>C ompetitive R ivalry </li></ul><ul><li>T he T hreat of S ubstitution </li></ul><ul><li>  T he T hreat of N ew E ntry </li></ul>
  4. 4.   S W O T A n a l y s i s   <ul><li>S trength </li></ul><ul><li>  </li></ul><ul><li>W eakness </li></ul><ul><li>O pportunity </li></ul><ul><li>  </li></ul><ul><li>T hreat </li></ul>
  5. 5. S u c c e s s F a c t o r s   <ul><li>M anagement </li></ul><ul><li>Q uality of service </li></ul><ul><li>I ncreasing D emand </li></ul><ul><li>S ecurity </li></ul><ul><li>T he existence of g overnment ventures </li></ul>
  6. 6. T r e n d s   <ul><li>P olitical trends </li></ul><ul><li>T echnological trends </li></ul><ul><li>S ocial trends </li></ul>
  7. 7.   C o m p e t i t o r s <ul><li>P hulki </li></ul><ul><li>C hader V ubon </li></ul><ul><li>Happy H earts (GP) </li></ul><ul><li>  C hayaNir </li></ul><ul><li>  L a Petite </li></ul><ul><li>A ngel World </li></ul>
  8. 8. ·  O p p o r t u n i t y <ul><li>  Support and strengthen the family </li></ul><ul><li>Providing kindergarten education to children aged 3-8. </li></ul><ul><li>Promote mutual help on child care. </li></ul><ul><li>High-quality child care services and leading-edge educational programs </li></ul><ul><li>Establish a strong brand identity. </li></ul><ul><li>Establish a strong customer base. </li></ul>
  9. 9. M a r k e t A n a l y s i s <ul><li>S ingle P arents </li></ul><ul><li>  T he L ocation </li></ul><ul><li>  </li></ul><ul><li>The size of the Market </li></ul><ul><li>Female labor force participation rate is 27.4% </li></ul><ul><li>Number of urban working females were 2.8 million in 2005-2006. </li></ul>
  10. 10. A d v e r t i s i n g A p p e a l <ul><li>V alue </li></ul><ul><li>  </li></ul><ul><li>E motional </li></ul><ul><li>Q uality </li></ul><ul><li>  </li></ul>
  11. 11. S t r a t e g y
  12. 12. <ul><li>V a l u e C h a i n </li></ul><ul><li>D istribution S trategy </li></ul><ul><li>  </li></ul><ul><li>  P ositioning </li></ul><ul><li>M a r k e t i n g M i x </li></ul><ul><li>  P ricing S trategy </li></ul><ul><li>P romotion S trategy </li></ul><ul><li>T arget M arket </li></ul><ul><li>P ositioning </li></ul>
  13. 13. ·  H u m a n R e s o u r c e <ul><li>M anagement T eam </li></ul><ul><li>H ealth of P ersonnel </li></ul><ul><li>S taff S creening </li></ul><ul><li>S taff Q ualifications </li></ul><ul><li>Salary, Wages and Benefits   </li></ul><ul><li>· Office assistant – 8000 BDT </li></ul><ul><li>· Office clerk or peon - 4000 BDT </li></ul><ul><li>· Pre school teachers - 15000 BDT </li></ul><ul><li>· Nannies - 5000 BDT </li></ul><ul><li>· Cleaners – 1500 BDT </li></ul><ul><li>· Cook – 1500 BDT </li></ul><ul><li>· Security guard – 7000 BDT </li></ul><ul><li>· Garden cleaner - 7000 BDT </li></ul>
  14. 14.   R i s k A n a l y s i s <ul><li>C ontingency p lan </li></ul><ul><li>  </li></ul><ul><li>R isk A nalysis </li></ul>
  15. 15. F i n a n c i a l A n a l y s i s <ul><li>R isk A nalysis </li></ul><ul><li>C ontingency P lan </li></ul><ul><li>  B reakeven A nalysis </li></ul><ul><li>  S ensitivity A nalysis </li></ul>
  16. 16.   C o n c l u s i o n

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