Downloaded 69 times
Uploaded byTransmedia Storyteller Ltd
Connected Museums and Connected Learning
The document discusses the role of technology in transforming museum visitor experiences through interactive storytelling and data-driven engagement. It emphasizes the importance of personalization and relevance in cultural experiences, encouraging increased visitor interaction and sentiment. The text outlines various practical applications for immersive learning, including mobile apps and virtual reality, to enhance educational outcomes and emotional connections to history.
More Related Content
Similar to Connected Museums and Connected Learning
More from Transmedia Storyteller Ltd
Connected Museums and Connected Learning
- 1. Robert Pratten CEO &Founder http://conducttr.com robert@tstoryteller.com twitter: @robpratten Connected Museums: Technology and Trends that are Transforming Visitor Experiences
- 2.
- 3. We see theworld as a storytelling canvas
- 4. Conducttr is aninvisible “experience manager”
- 5. Audience at thecenter
- 6. Conducttr listens for eventsand responds based on the story and game mechanics created by the experience designer… ... publishing videos; turning on a light; vibrating a bracelet, awarding badges, sending tweets…
- 7. +42% increase inpositive brand sentiment
- 11. Example: Game ofThrones (Canal+) AUDIENCE DATABASE CONTENT DATABASE GAME LOGIC SOCIAL MEDIA, EMAIL TELEPHONE NETWORKS DATA LOG PLAYER INCLUDES: • POINTS • BADGES • INVENTORY AS WELL AS • MESSAGES • POSTS • STATUS UPDATES
- 18. Treasure trapper (Image copyright:Maverick Photo Agency) http://edinburgh.stv.tv/articles/283871-edinburgh-university-launches-treasure- trapper-app-for-children/ http://www.designinformatics.org/node/315
- 19.
- 20. Role of Museums? Enrichour lives & society through engagement with culture and science
- 21. Historic Royal Palaces Discovery ShowmanshipStories Links past to today and people’s own lives Unravel & debate Spectacle, pageantry, majesty, beauty
- 22.
- 25.
- 26. Socio-economic trends • Fewerjobs but more people • Jobs of the future need employees who are – Creative – Collaborative – Problem-solvers, not drones • Flipped classrooms & connected learning • Intelligent training systems • Personalization of services • Multi-cultural societies (immigration & integration)
- 27.
- 31. Benefits of expandingbeyond the museum walls • Increased visits • Increased word-of-mouth (leading to more visits) • Increased sentiment • Increased store sales • Increased sponsorship (from better metrics & integration)
- 32. Data-driven storytelling CO affects •character’s mood • tone of tweets & blog posts • game difficulty? Character responses change based on air quality in Mumbai, India If air quality is good, she’s happy otherwise she’s grumpy or sad A narrative unfolds based on the daily air quality. Hence data comes to life. Your audience
- 33. How do wemake culture engaging? • Engagement comes with relevance & resonance • Therefore goal is to personalize to make relevant • Personalization is possible with knowledge of each person – Preferences – Their history (age, experiences) – Their future (where does this experience fit in their stage of life?)
- 34. 1. Be Relevant 2.Resonate 3. Personalize
- 35. Multi-layered approach Story &Experience Our lives now Real history, real artefacts Teaser content
- 36. Stories add meaningand emotion http://www.theguardian.com/science/the-h- word/2015/oct/05/longitude-exhibition-tour-history-science John Harrison’s sea clocks at Royal Observatory, Greenwich
- 37. Games add understandingand learning A team-based experience lead by a facilitator. Suitable for students 12+ A company’s business ethics and social responsibility are called into question when one of their space cargo rockets crashes into a neighboring town Product code: CVE2015 Now available in the Conducttr Marketplace Cosmic Voyage Enterprises A 60 minute decision-based adventure to stimulate classroom discussion
- 38. Borrow references frompopular culture
- 39. Concept art forDishonoured http://megsdfgablog.blogspot.co.uk/2013/11/bradford-animation-festival-2013-viktor.html
- 40. Concept art forAssassin’s Creed http://www.wallpaperup.com/tags/show/assassin+039+s
- 41. Create dynamic quest-basedadventures Profile Diary Locker Quests Contacts Check-ins Profile Diary Locker Quests Home Fight for freedom in the colonies Discover new species of underwater sea life Fulfil an odyssey Steal a canon from the army 20% Profile Diary LockerHome Fulfil an odyssey Your journey begins in the West Wing. Only the bold and the foolish will attempt this quest! Tell me.. which are you? Ok, good. Tell me when you can see the golden bird with the broken tallon I’m more courageous than I look! Let’s get on with it! Hold on, it’ll take me a while to get there
- 42. Profile Diary Locker Quests ContactsCheck-ins Web Onsite Sensors Onsite Screens Mobile
- 43. Connected experiences Profile DiaryLocker Quests Contacts Check-ins Go on an adventure! 1. Become a renowned translator 2. Go on an odyssey http://bm.cm.cr onsite
- 44. Connected experiences Leaderboard Jonesy6 quests 10 Artefacts Marks Family 5 quests 8 Artefacts Profile Diary Locker Quests Home Fight for freedom in the colonies Discover new species of underwater sea life Run with the bulls! Steal a canon from the army 20%
- 45. Visitor traffic managementusing branching narrative based on • Time of day (i.e. times of peak loading) • Room occupancy (i.e. real-time data) Profile Diary Locker Quests Home Fight for freedom in the colonies Discover new species of underwater sea life Run with the bulls! Steal a canon from the army 20% Profile Diary Locker Quests Home Run with the bulls! Steal a canon from the army 20% Light loading Heavy loading Removewhenroomsover-occupied
- 46. Quest Example: Becomea Renowned Translator • It’s 1799. It’s hot and you’re exhausted. • You’re with a French soldier digging the foundations of a fort extension at el-Rashid. He discovers something unusual – A: Investigate – B: Where am I?! • Where’s el-Rashid? – You’re in the Nile Delta, at Fort St Julien located 65 km (40 mi) east of Alexandria. It’s better known as Rosetta – Captain: Hey? What’s that old stone you’ve got there? – Soldier: I don’t know.. It’s got strange markings on it – A: Investigate the markings – B: Hide the stone in your coat (this could be valuable!) • Investigate the Markings – IF (ROOM 4 NOT BUSY) THEN “Go to the Egyptian Sculpture, Room 4 and look for artefact number xyz” – ELSE “These markings are hieroglyphics and Greek from about 196 BC. Go to Room 13 and find the Greek artefact abc” Example traffic management
- 47. But what aboutVirtual Reality?!
- 48. Reasons to useVR • Virtually go to places that are inaccessible – Too far, too expensive, too dangerous, too small, too fragile – E.g. The moon, Paris, inside a volcano, inside the body, Altamira caves • Virtually examine objects that can’t be held – Fragile, rare, remote, destroyed, reconstructed
- 49.
- 50. 3D Printing tomake the virtual real
- 51. Virtual to physical= conceptual to tangible
- 53. Citizen Science: MicroPasts Manypeople trace the outline of an artefact in a photograph. The outlines become a 3D model
- 54. Real to VirtualReality Social Media, Email, Phone Sensor network
- 55.
- 56.
- 57. Right demand atthe right time Time High Low Motivation www.behaviormodel.org © BJ Fogg Hit with spectacle when motivation or attention is low Follow-up with deeper knowledge while motivation is high
- 58. Personalized guide VirtualReality Adaptive interpretation Your personal history (activity feed) Related content, characters Alternative perspectives Places to visit Things to do Maps Activity Data - What and who this person did, saw, met, created Home Museum Reality Personal Learning Companion Mobile device
- 59. Creating a transformativeexperience Experience Pedagogical Feedback & Assessment Scaffolding Training objectives Facts & procedures Characters Choices Consequences Narrative The story of thing
- 60. Creating a transformativeexperience Experience Pedagogical Memory Engagement Distributed practice (time) Localized (place) Multimedia Resonant Motivation Personalization Flow
- 61. Personalized experience &exploration of virtual world Activity trace of virtual experiences - Places visited, people met, objects found, events witnessed, stories heard Reflection Conversation Connection (to community, knowledge) The “Real Thing” - See it, maybe touch it Virtual Reality Museum Simulated environment that adapts based on what is known about the visitor Personal Learning Companion Mobile device HomeSchool Heritage Site Augmented Reality Augmented & Virtual Reality Teacher-guided interpretation Serious Game Activity Data - What and who this person did, saw, met, created Preferences & Settings - Personal backstory - Male/Female/LBGT/etc. - Age Intelligent Engagement System - Creates adaptive interpretation & engagementThe “Real Place” - See it, touch it Connected learning
- 62.