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Igniting Customer Curiosity through Participatory Design
The document discusses strategies for enhancing visitor engagement in museums by personalizing their experiences and creating meaningful social interactions. It emphasizes the importance of asking the right questions to ignite curiosity, sharing personal narratives, and designing experiences that promote social connections among visitors. Key lessons include the need for genuine interest, speculative questioning, and developing profiles to better understand and connect with customers.
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Igniting Customer Curiosity through Participatory Design
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- 4. what i do thisis your
- 5. what i did balboapark online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium museu picasso oakland museum queensland state library SFMOMA smithsonian museum of natural history statens museum for kunst
- 6. what i focuson Authority is content provider Authority is platform provider
- 7. what makes youcurious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
- 8. what makes youcurious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
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- 10. what makes youcurious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
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- 12. less like this more like this Photo by cybertoad on Flickr
- 13. ? HOW DO YOUDESIGN THIS?
- 16. WHERE WERE YOULAST NIGHT?
- 17. PHOTO BY NATHANINSANDIEGO,FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
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- 19. LESSON 1: MAKE SUREYOU CARE ABOUT THE ANSWER. TO YOUR QUESTION.
- 21. Write down aquestion for which you have a genuine interest in knowing other peoples’ answers. Really.
- 22. LESSON 2: MAKE THEQUESTION PERSONAL.
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- 24. From “Accessing andIncorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 25. First three minutesspent discussing visitors’ previous experiences with trees. Discussion lightly woven into tour. First three minutes spent chatting in a friendly way before the tour begins. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 26. From “Accessing andIncorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 27. higher engagement better experience more content retention From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 28. higher engagement better experience more content retention similar to control group From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 29. LESSON 3: ASK SPECULATIVEQUESTIONS.
- 33. FRAMES EXPERIENCE SPECULATIVE WOULD YOU GO TO MARS? PERSONAL
- 34. What do youreally want to know about your customers? What one piece of information would allow you to better ignite their curiosity?
- 36. Photo by JessieCutts on Flickr
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- 40. aspirational profiles Ro ck Pu nk
- 42. Build a profilefor your customers. Create a functional prototype. Consider: How will you motivate people to participate? What will you do with their profile information? What can people do with their profiles?
- 43. what makes youcurious? BREAK personalize asking the right questions creating meaningful profiles socialize designing social experiences
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- 45. what’s a socialobject? “social networks consist of people who are connected by a shared object” - Jyri Engeström, 2005 flickr
- 46. photo by DGJones on Flickr
- 48. Science Museum ofMinnesota Photo by Terry Gydesen
- 53. photo by mattwi1s0non Flickr
- 55. I’ve never hada gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
- 56. what are thesocial objects in your world?
- 57. assignment: social objecthunt Find an object or place that can serve as a connector among different people.
- 58. how can wemake our spaces more social?
- 59. selecting Smithsonian American Art Museum
- 60. being creative Powerhouse Museum
- 61. sharing memories Denver Art Museum
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- 64. sharing experiences Chicago Children’s Museum
- 65. make it sociable Findan object, place, or experience that can serve as a connector among different people. Develop strategies for how people can share that experience.
- 66. KEEP IN TOUCH NINA@MUSEUMTWO.COM @NINAKSIMON