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Are we nearly there yet?
- 1. Are we nearlythere yet? A closer look at user journeys
- 2. Introduction “thought patterns, processes,paths” Auriea Harvey zentropy8
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- 4. 1. From A-Zasap March Hare: Why don't you start at the begining? Mad Hatter: Yes and when you reach the end... Stop. Alice in Wonderland
- 5. It’s the actof creating, completing or recording information requires significant interaction from user Often form based
- 6. What does thisjourney resemble?
- 7. Or it couldlook like this
- 8. Preparation is required Reallife or digital
- 9. I’m doing thisbecause I have to Often bureaucratic experiences e.g tax return/applying for a job
- 10. I’m doing thisbecause I want to Fun journey - creating something – moo.com / 100 feelings felt.org / lulu.com
- 11. Early barriers Common pitfallswith this type of journey
- 12. - [ ] mousemiles / inconsistency
- 13. Necessary offline activity Activityon another website
- 14. Distractions along theway What can often go wrong with this type of journe
- 15. Passport control, ticketsand fares
- 16. What can gowrong? Just too much like hard work
- 17. So how canwe design these journeys better? Indication of how long the journey is and where you are Progress bars that start with some mileage on the clock and that get faster and faster
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- 19. Automatically save progress Simpleand clear orientation - Where am I? Where was I? Where do I go next?
- 20. Buttons bigger hitrange than visually indicated Only 1 clear next step – and no peripheral distractions Timely help and informative errors
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- 22. What does thisjourney look like? Narrow down possibilities and options The information scent should get stronger with each page
- 23. I know exactlywhat I want Fiiltering out what I want from what I don’t want
- 24. * Could be funsearching for clues - eg treasure hunt - eBay
- 25. Could be panicked- eg emergency medical or legal advice
- 26. Alternative devices androutes to desired content User has a fairly definite end point in mind Characteristics of this journey
- 27. Recipe, article, person,event, product, address, picture Situations and scenarios where it occurs and examples
- 28. Poor retrieval toolsor over-whelming amount of information at once What can often go wrong with this type of journe
- 29. Distractions on theway or misleading or non-existent sign-posting Poor retrieval tools or over-whelming amount of information at once What can often go wrong with this type of journey?
- 30. * Traditional menus andfaceted classifications Accelerate as information scent gets stronger and stronger Use long links - 9-10 words per link Design journeys around the possible contexts of the content How to do it better
- 31. 3. Exploration andinspiration **
- 32. Most commonly alattice, but sometimes even a maze or labyrinth What does this journey look like?
- 33. -Speed/tempo irregular Emphasis onactive engagement/interaction Maps are particularly useful for this type of journey Can be social Characteristics of the journey
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- 38. Avoid motion sickness Whatcan go wrong?
- 39. Innaccurate, generic ormissing context What can go wrong?
- 40. -Design journeys aroundthe possible contexts of the content How to do it better
- 41. Provide prominent linksto strongest contexts Progressive disclosure depending on the strength of the context How to do it better
- 42. -Chain content accordingto context for richer journeys How to do it better
- 43. Allow the contentto breathe How to do it better
- 44. -Show where you'vebeen Show where others have been How to do it better
- 45. ** I know exactlywhat I want Fiiltering out what I want from what I don’t want 4. Rooted to the spot
- 46. Mostly passive participationin a live event Actions prompted by changes happening in the event – reactive Journey is happening to the user rather than the user actively undertaking the journey What is this journey?
- 47. * Fixed focus ofattention in the centre with all the activity going on around it What does this journey look like?
- 48. Journey is in3 parts - build up, live event and post mortem Characteristics of the journey
- 49. Interface is dynamic… Characteristicsof the journey
- 50. …and contextual Characteristics ofthe journey
- 51. * Sports event –fli Stockbroker Live apple announcements Situations and scenarios where it occurs and examples
- 52. * Technology Lliveness not explainedand exploited and interfaces left bare when even not happening Generic info not specific info What can go wrong?
- 53. * Provide alternative consumptionmodels - eg video, audio, text based Provide good error messaging Make everything contextual to the main event How to do it better
- 54. Disjointed but frequent- as and when needed Away we go!
- 55. Characteristics of thejourney * Journeys that enhance and mingle with reality - augmented reality Fusion of real and virtual worlds Emphasis on experiential Completely contextual - location or time based Relies on push technology What are these types of journey?
- 56. rjdj Examples (real andficticious!)
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- 58. Are we nearlythere yet?
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- 60. Design sites withthe journey type in mind Try and identify types of journeys early on and consider their specfic characteristics, common problems and ways to counteract these. Apply contexts sensitively, carefully and accurately Predict and test potential pain points then design to guard against them Summary
- 61. Thanks for reading! (someof the images used in this presentation are mine, others aren’t. I did collect credits along the way, but managed to delete the slide, oops. If I’ve used one of yours, please let me know if you want me to remove it or would like a credit and I’ll amend accordingly. Cheers!) cath@electricelephant.com