More Related Content
Transmedia journey
- 1. The Transmedia Journey CREATING CHARACTERS THAT CAN EXPLORE AND EXPAND THEIR WORLD
- 2. What Do WeMean by Transmedia? Exploring various aspects of your world through multiple incarnations on more than one platform It is NOT retelling the same story or re-airing the same content on different platforms
- 3. Thinking Transmedia foryour Project is Critical MOVING ON…
- 4. Online Television Video & Film Games
- 5. The Lines WereAlways Blurry There is overlap between the capabilities, But each has its audience and content . Online unique strengths. Television Video & Film Games
- 6. At the Nexusof Them All — Entertainment — Characters Online — Worlds Television Video & Film Games
- 7. The way yourCHARACTERS explore their WORLD creates ENTERTAINMENT.
- 8. But That’s OnlyPart of the Picture… Online Television Video & Film Games
- 9. But That’s OnlyPart of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics Online Interactive TV YouTube Graphic Toys Novels In Car Facebook ??????? iTunes Apps Television Video Tablets Tumblr & Film Games Web comics On Podcasts Kinect In Grocery Clothing Stores
- 10. But That’s OnlyPart of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics YouTube Entertainment Online Interactive TV Graphic Toys Novels Facebook In Car Characters ??????? iTunes Apps Television Video On Tumblr & Film Worlds Games Web comics Podcasts Kinect In Grocery Clothing Stores
- 11. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 12. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 13. Develop Your Characters — Most content producers need to spend more time on the character development phase ¡ Helps ensure that the time, energy and money spent on production will be well worth it ¡ Allows you and your work to stand out from all of the underdeveloped, unmotivated material out there ¡ Makes transmedia success much more likely
- 14. Workshop Round 1 The Deep Dive Into Your Characters
- 15. Elements of character — Surface level (things a stranger would know) ¡ Age ¡ Gender ¡ Species ¡ Physical traits & abilities — SpongeBob Squarepants is: ¡ A male sponge ¡ Old enough to live on his own ¡ Yellow and shaped like a kitchen sponge in dorky clothes
- 16. Elements of character — Attitude level (things a casual acquaintance would know) ¡ Personality traits ¡ Intelligence level ¡ Key relationships ¡ Interests — SpongeBob Squarepants is: ¡ Extremely enthusiastic & friendly ¡ As mature as a five year old, & not as smart ¡ Friends with Patrick, Owner of Gary ¡ Bent on being a great short order cook at the Krusty Krab
- 17. Elements of character — Motivation level (things a good friend or mother would know) ¡ Strengths AND Weaknesses ¡ Sensitivities ¡ Desires, Hopes and Fears ¡ Issues — SpongeBob Squarepants is: ¡ Blissfully unaware of his stupidity ¡ Has little ability to read emotions of others ¡ Can be hurt by friends who may seem disloyal or don’t share his enthusiasm
- 18. Elements of character — Deep level (things their psychiatrist might not even know) ¡ How their strengths overcome their weaknesses…or don’t ¡ Why they have the sensitivities and issues they do ¡ How they change when they are really tested — SpongeBob Squarepants is: A character whose unmatched optimism and good nature will always help him overcome the challenges that the world and his own shortcomings present.
- 19. The goal isalways to move your characters From THIS To THIS
- 20. Let’s Examine… Cinderella vs. Lilo
- 21.
- 22. Let’s Examine… Cinderella Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? • Surface Level: Age, Gender, Species, Physical traits • Attitude Level: Personality, Intelligence, Relationships, Interests • Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues • Deep Level: Why she has her outlook and traits, How she changes in times of conflict
- 23. Let’s Examine… Lilo Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? • Surface Level: Age, Gender, Species, Physical traits • Attitude Level: Personality, Intelligence, Relationships, Interests • Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues • Deep Level: Why she has her outlook and traits, How she changes in times of conflict
- 24. Character development — Whenyour characters reach a rich level of development, they: ¡ Talk for themselves ¡ Are easier and more fun to work with ¡ Become more real — Good characters will dictate where your story needs to go and how it will get there
- 25. Character development — Intransmedia, not only do your core characters need to go deep, but the character world needs to be broad ¡ The main characters in the core property will interact with different characters in their story ¡ Those characters have their own story to tell ¡ When we tell their stories, perhaps on a different platform, we have to dive deep into them as well
- 26. Let’s Ponder… INACTION Who are the other characters in Cinderella’s world?
- 27. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 28. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 29. Who is YourTarget Audience Correctly identifying the target audience is essential when formulating your strategy for each platform. Properties should never be described as “for everybody” or “for all kids.”
- 30. Who is YourTarget Audience You need to answer the following questions: — Which gender is the movie primarily for? — What age range does it target? — What genre is the project? — Are there global hits that connect with the same audience?
- 31. The Target Audience…INACTION For the movie Cinderella, answer the following questions: — Which gender is the movie primarily for? — What age range does it target? — What genre is the project? — Are there global hits that connect with the same audience?
- 32. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 33. Let’s Break itDown — Know your characters — Consider your target audience — Work with the strengths of each platform
- 34. Key Aspects ofThree Platforms What are the strengths and How do weaknesses of Online people use each? them? Television Video & Film Games
- 35. — Key Appeal:Voyeuristic Entertainment Television — Other strengths: & Film ¡ Stories, Familiarity, In-depth perspective ¡ ___________ ¡ ___________ — Challenges: ¡ Structured, Filtered ¡ ___________ ¡ ___________
- 36. — Key Appeal:Fantastic Experience Video — Other strengths: Games ¡ Interactivity, Challenge, Skill Building ¡ ___________ ¡ ___________ — Challenges: ¡ Equipment needs, Technical barriers ¡ ___________ ¡ ___________
- 37. Key Aspects ofEach Platform — Key Appeal: Fast Information Online — Other strengths: ¡ Flexibility, Variety, Interactivity, Ease ¡ ___________ ¡ ___________ — Challenges: ¡ Content saturation, File-size issues ¡ ___________ ¡ ___________
- 38. — Start thinking: Parallel content. Unique experience.
- 39. Some Not SoSwell Examples
- 40.
- 41.
- 42.
- 43. Putting it Together– IN ACTION Your Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11
- 44. Strengths of thePlatform — Key Appeal: Portable, Accessible Gaming Tablet — Other strengths: Games ¡ Interactivity, Challenge, Skill Building ¡ ___________ ¡ ___________ — Challenges: ¡ Equipment needs, Technical barriers ¡ ___________ ¡ ___________
- 45. Putting it Together– IN ACTION Whose story is best to explore for this target audience and platform?
- 46. Putting it Together– IN ACTION Your Character(s) Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? • Surface Level: Age, Gender, Species, Physical traits • Attitude Level: Personality, Intelligence, Relationships, Interests • Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues • Deep Level: Why possess this outlook and traits, How change in times of conflict
- 47. Putting it Together– IN ACTION Your Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11