This document discusses transmedia storytelling through the Transformers franchise. It defines transmedia storytelling as stories distributed across multiple platforms such as books, films, television shows, video games and more to create a unified narrative experience. It provides examples of how the Transformers story has unfolded across different mediums and regions. Specifically, it outlines the order to watch the American and Japanese animated series and films. It also discusses the franchise's production strategies, emotional resonance, longevity, and complexity that have contributed to its success across generations.