South Africa Cattle Breeding Technology Breakthroughs - Max Makuvise, Chief Executive Officer, Makera Cattle Company, from the 2018 Global Roundtable for Sustainable Beef (GRSB), October 9 - 12, 2018, Kilkenny, Ireland. More presentations at https://www.youtube.com/channel/UCJuQkIaCQn5HXVjFbExofkg

1. Solidaridad

2. ICT IN THE LIVESTOCK
INDUSTRY IN SOUTHERN AFRICA
Max Makuvise
Solidaridad

3. BARRIERS TO
SUSTAINABILITY

4. NATURAL RESOURCES
• Grazing land is stocked beyond its long-term carrying
capacity causing trampling and crusting of the soil and
denuding the veld of vegetation,
• Bush fires add to further degradation of land.
• Farmers rely on rainfall and communal water
experience water shortages in dry seasons

5. PEOPLE AND THE
COMMUNITY
• SHF have limited access to information such as pricing,
standards, customer segments, location of facilities,
disease outbreaks, new vaccinations etc.
• Increasing consumer health and wellness is putting
extra pressure on SHFs.
• Without adequate information, SHF cannot respond to
these needs.

6. ANIMAL HEALTH
AND WELLBEING
• SHF do not practise any breeding patterns (no cross
or plannedbreeding) – cattle on communal lands can
mate on their own and this at times can affect the size.
• Poor husbandry and lack of herd management.
• No or limited access to supplementary feeds,
vaccinations and extension officers.
• No strict disease control and diseases such as sheath
rot, brucellosis, lumpy skin disease, east coast fever,
mad cow etc. can be highly contagious.

7. • The development of the different apps
• Live cattle grading – a marketing tool allowing farmers
to sell their animals for its true market value
• Farming solutions- guide line to better farming
practices, offers information to farmers on how to
better produce their crops
• Business solutions – business management diary for
small scale farmers aimed at equipping farmers with
management skills of their day to day farming activities
• Extension solution – Information based application
starting with weather and soil testing lumpy skin
disease, east coast fever, mad cow etc. can be highly
contagious.
EFFICIENCY &
INNOVANTION

8. VIDEO

9. CHANGE THAT
MATTERS