Hierarchy of management that covers different levels of management
Jazz and Hip Hop Magazine Covers Compared
1. When I did a google search of “jazz magazine”, there were a lot of front covers that came up. I
noticed that the most colours that were used were reds, oranges and blues as this is
associated with jazz and blues. I also saw that looking through magazine covers, the main
images on them were mainly only male and there were only a few females. This may be an
area I could go into more and use to my advantage for when I create my magazine as it is a
gap in the market for it . I also think that I could go into a magazine not just about jazz but
how it has influences on hip hop which is something that I haven't really come across. So I
also did another google search of “hip hop magazines” and I saw that main colours used were
black, white and red which is similar to the jazz magazines. I saw that like with the jazz
magazines most of the covers mainly had male artists on it. So for my magazine
deconstructions I have done one of jazz and one of hip hop to compare the two styles and see
what I can
Jazz magazines Hip Hop magazines
2. Masthead: the fact that
the masthead has been
cut shows the status of
the magazine and the fact
that the audience would
know that it is called “
downbeat”. It shows that
the magazine doesn't want
much attention to the
name of the magazine as it
wants the reader to focus
more on the image on the
magazine.
Anchor: this is the main
heading on the front
covers of magazines that
relates to the main image.
In this case the anchor is
“Freddie Hubbard” as he is
the main image on the
cover and it is used to
show fans of him that he
is in the magazine. It also
lets people know who he is
if they don’t already.
Puff words: these are words
that are used to entice the
reader to get the magazine
and keep n reading. Things
like “complete results inside”
make the reader want to see
more of what the magazine
has to offer.
Colour scheme: the colour
that has been used in the
magazine consists of a deep
red that is almost like
mahogany. This is used to
show sophistication as it is a
classy colour and jazz is also
associated as a mature
music type. The yellow green
colour that has been used is
because the it is the colour
to the main image’s blazer
and tie so it all blends well
together.
Angle of gaze: the angles of
gaze that has been used for
the main image on this cover
is directly forward. This is
because it makes the reader
enticed as it feels as if he is
looking direct to the reader
which makes then want to
pick it up and read it more.
And the overall image is also
relevant to the magazine as
the main artist has a trumpet
in his hands which makes it
obvious to the reader that it
is jazz magazine
Fonts : on this cover
there too many fonts
used and all the different
fonts that were used are
quite similar in the way
that they are elegant and
sophisticated reflecting
the genre of music which
is jazz. Were there are
different fonts for
example where it says
“redefining” it shows the
emphasise put on that
particular word
3. Masthead: on this magazine
cover the colour of the
masthead has been matched
with what Kayne West is
wearing. The masthead has
also been cut out by the main
image which shows that the
magazine wants the reader to
focus on the main image of the
artist more rather tan the
name of the magazine. It also
shows how well known the
magazine as readers still know
it is called “vibe”
Anchor: the anchor is the
main headline which connects
to the main image of the
magazine. And in this case it is
where it say “Kayne West” and
this is used so people know
who the person on the cover is
if they don’t already.
Fonts : the fonts that have
been used on this cover are
very simple and easy to read.
They are also quite bold and
stern which is matches with
hip hop music as that is what
you think f when you think of
hip hop. There haven't been
many fonts used but the ones
the have been used are fairly
similar which makes the
magazine look sleek and
things that are more important
like “Kanye West” have been
enlarged and tilted to stand
out to the reader.
Puff words: puff words are
used to make the magazine
seem interesting and
appealing to the readers.
Words like “exclusive” and
“greatest” have been used to
make the reader think that
the magazine is different
from others out there and so
they will more likely to read
it.
Colour scheme: when looking
at other hip hop and vibe
magazines in particular the
colours that have been used
are different as the main
colour the are usually used
are red, black and white. But
the colours that have been
used are very bright and
stand out which would make
it easily seen on a shelf.
There are two feature colours
of pink and blue. The blue
has been used as the Kayne
West is wearing a jacket with
a blue collar and the pink
complements it.
Angle of gaze: the angle of
gaze of the main image is
straight forward and it is a
head and shoulders shot.
The angle of gaze is like this
so that it feels like he is
looking towards the reader
which engages them to pick
the magazine up and keep on
reading.