Observation research assignment presentation

1. Observation Research
Assignment
Traci Poortenga
MKTG 412, Instructor Mr. Steven Stromp
December 6, 2015

2. Objectives
• Introduction
• Purpose
• Research Questions
• Methods and Procedures
• Findings
• Conclusion / Recommendation
• Questions & Answers

3. Introduction
President Harry Truman enacted
National School Lunch Program
in 1946
“All children should have the chance to live up to
their fullest potential and be bound by nothing
more than the scope of their dreams.”

4. Purpose
• Evaluating whether elementary students who
order hot lunch are choosing and eating the
fruits and vegetables offered

5. Research Questions
• Is the public school offering healthy food
lunch options?
• What types of healthy food choices are
available?
• Are the children eating the healthy food
choice(s) or throwing it away?

6. Methods &Procedures
Hot Lunch
Healthy Food
Choice
Healthy Food
Choice Eaten
Health Food
Choice Thrown
Away
Healthy Food
Choice Partially
Eaten

7. • Public elementary
lunchroom
• 91 pre-kindergarten,
kindergarten, first, second,
third, fourth and fifth
graders
• Healthy fruit & vegetable
options:
• Cooked carrots
• Pineapple chunks
• Sliced oranges
Did not eat
any fruits
and
vegetables
25%
Ate all of the
fruits and/or
vegetables
32%
Threw away
all of the
fruits and
vegetables
8%
Partially ate
all of the
fruits and
vegetables
35%
Findings

8. Conclusion / Recommendation
• Questions were easily answered after methods
and procedures completed and research findings
analyzed
• Information collected and analyzed would assist
decision makers to determine if National School
Lunch Program fulfilling promise
• Limitations – specific time & place
• More observational research suggested at
different schools and different days to confirm
findings

9. Questions & Answers