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Thesis ppt
- 1. Where’s the food!Here’s the food!
- 2. Fast Food Consumption of Children (Age group 9-16 yrs.) Its Time To Eat!
- 3. FAST FOOD NATION • Today, fast food has become synonymous to “A Regular Meal” • A paradigm shift in the cultural diversity • Propelling factors including the changing economic and demographic profiles of consumers • Freedom of choice to kids leading to high exposure • Not only in food, overall independence is being given to kids now-a-days • Associate more with changing lifestyle, eating patterns, working parents, nuclear families Source: The Economic Times
- 4. “To understand that how today the eating habits of kids (9-16yrs of age) are evolving in such a diverse environment where the fashion of nuclear families, working parents and a paradigm shift in the societal behavior is taking place and affecting them both physically and emotionally.” OBJECTIVE
- 5. • Design of my research- Close ended questions • The primary research includes a questionnaire meant for specific research group: Parents & Kids (9-16yrs.) • Sample Size- 100 respondents • Geography- New Delhi, Lucknow, Uttarakhand, Mumbai RESEARCH METHODOLOGY
- 6. TASTE
- 7. t SO MUCH CONSUMPTION… I’M LOVING IT!
- 9. I WANT THIS
- 10. FAVOURITES
- 14. Fast Food
- 15. GoodHygiene
- 18. BUYING BEHAVIOUR Maintain their bond with kids and family Want their kids to explore more and even better They themselves want to know things and teach their kids the same Maybe, they want to maintain or uplift their social status by doing so
- 20. WHAT A LIFEWHAT A LIFE!
- 21. FAMILY OUTING
- 22. HEALTH CONSCIOUS
- 25. School Based Intervention Programs Healthy Lifestyle And Eating Habits Encouraging healthy food habits through competitions A BETTER COUNSELOR
- 26. u SUGGESTIONS Special awareness programs to be held in schools Mrs. Shilpy (Bombay, Housewife) Fast Food advertisement should provide proper info Mrs. Alka (Lucknow, Housewife) Family plays an important role in controlling the food habits Mr. Anil (New Delhi, Service) Discuss such food issues with kids in a friendly manner Mr. Jeet (Jharkhand, Teacher) Time is the biggest factor. Its hard for parents to manage things so easily Mrs. Liju Eapen (New York, Pharmicist) Road side stalls should be banned to the maximum extent and if possible their license to be reviewed regularly Mr A.K Miglani ( Faridabad, Businessman)
- 27. FINDINGS UPBRINGING • Parents are becoming more health conscious and taking suggestions from doctors, teachers etc. • They want that school should play an important role in teaching healthy food habits HAPPINESS INDEX • Taste is the one thing that kids look for while in the selection of fast food • They feel good and behave properly after consuming fast food INDEPENDENCE • Kids have become more particular about their choices • Today most parents want to give freedom of choice to their kids MARKETERS APPROACH • Exposure of kids to various mediums • Product development has taken a new phase BUYING POWER • There’s a shift in buying pattern which is leading to more and easy choices for parents
- 28. • Certain Edutainment shows should be encouraged in local languages through General Entertainment Channels (GEC) • Parents should try new innovations in the home cooked food . • In parties, fast food should be replaced by new innovative dishes involving veggies and healthy ingredients • Proper monitoring should be done with respect to their visit to birthday parties or taking them to kitty parties • Knowledge should be given to the unorganized “Thela-Walas” regarding hygiene factor and government should support towards such step • Habit of tiffin should be encouraged instead of giving freedom to kids for buying junk food from canteens
- 29. Prof. Ramola Kumar Prof. Sundarmoy Sen Mrs. Ivy Dutta Ms. Rupanjali Lahiri Ms. Shree Lahiri Ms. Faiza Khan Mrs. Mandavi Bisht ACKNOWLEDGEMENT
Editor's Notes
- From where do you get to know about fast food?
- What comes to your mind when you see a
- Fast food be curtailed