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Lessons	from	Japan’s	municipal	Wi-Fi	projects	
Business	Model	and	Emergency	Control	
Toshiya	JITSUZUMI,	D.Sc.,	
Kyushu	University	
jitsuzumi@econ.kyushu-u.ac.jp	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 1
Purpose	and	agenda	
	 Recently	in	Japan,	many	municipal	
governments	have	been	working	hard	to	
install	municipal	Wi-Fi	systems.	
	 The	purposes	of	this	study	are	to	focus	on	the	
four	most	important	issues	in	the	Japanese	
muni	Wi-Fi	projects,	analyze	them	mostly	
from	an	economic	perspecYve,	and	propose	a	
workable	plan	for	(or	a	direcYon	in	which	we	
should	look	for)	soluYons.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 2	
Agenda	
1.  Muni	Wi-Fi	and	digital	divide	
2.  Japan’s	unique	situaYon	
3.  Issues	on	the	table	
I.  Economic	jusYficaYon	
II.  Security	and	traceability	
III.  Neutrality	concern	
IV.  Disaster	response	
4.  Summary	and	policy	recommendaYons
Mini	Wi-Fi	as	a	tool	to	close	a	digital	divide	
	 As	more	and	more	socioeconomic	acYviYes	are	
becoming	possible	in	cyberspace,	many	governments	
have	started	to	realize	that	broadband	access	is	a	
necessity	for	boosYng	economic	acYvity.	
◦  According	to	the	analysis	of	the	World	Bank	(2009),	
every	10%	increase	in	broadband	subscripYon	can	
generate	1.21%	growth	of	GDP	for	high-income	
countries	and	1.38%	growth	for	low-	and	middle-
income	countries.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 3	
“Digital	divide,	mobile	BB	 Wireline	broadband	in	the	US	
	 Because	of	the	posiYve	externality	of	such	
broadband	deployment,	direct	involvement	by	
public	bodies	has	long	been	considered	
appropriate	and	necessary.	
	 Wireless	technology	provides	an	efficient	
opYon	in	fulfilling	such	needs.	
◦  	It	can	minimize	costly	civil	engineering.	
◦  AddiYonally,	it	can	eliminate	the	cost	and	
Yme	needed	to	obtain	a	spectrum	license.	
Source:	hip://www.adweek.com/
socialYmes/files/2014/11/wifi.jpg
Japan’s	moYvaYon	is	different	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 4	
Source:	hip://todo-ran.com/t/kiji/10775	
Broadband	contracts	per	100	inhabitants	
	 In	Japan,	ubiquitous	broadband	
availability	was	achieved	in	2010,	
thanks	to	the	efforts	of	private	
carriers	and	the	MIC.	
	 The	objecYves	of	muni	Wi-Fi	are,	
in	most	cases;	
a)	to	improve	Japan’s	value	as	an	
inbound	tourist	desYnaYon,		
b)	upgrade	its	preparedness	for	
natural	disasters,	and/or		
c)	improve	the	efficiency	and	
quality	of	municipal	operaYons.	
100%
• 99.2%	for	fixed
100%
• 99.7%	for	fixed
100%
• 99.8%	for	fixed
100%
• 99.9%	for	fixed
100%
• 99.9%	for	fixed
92.7%
97.3%
• 96.5%	for	fixed
99.4%
• 97.5%	for	fixed
99.9%
• 98.7%	for	fixed
99.98%
• 99.0%	for	fixed
FTTH,	cable	(≧ 30	Mbps),	FWA
(≧ 30	Mbps),	BWA(≧ 30	Mbps),	LTE
FTTH,	cable,	FWA,	satellite,	
BWA,	LTE,	3.5G
Mar.	2011 Mar.	2012 Mar.	2013 Mar.	2014 Mar.	2015
Source:	Created	by	author	from	data	in	http://www.soumu.go.jp/main_content/000371278.pdf
Unfulfilled	Wi-Fi	demand	of	inbound	tourists	
20.0%	
21.5%	
49.3%	
42.7%	
45.5%	
70.4%	
0%	 20%	 40%	 60%	 80%	 100%	
Singapore	
Korea	
France	
U.K.	
U.S.	
Japan	
Use	of	free	public	Wi-Fi	
at	public	or	tourist	faciliYes	
Always	 Usually	 SomeYmes	 Rarely	 Never	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 5	
Source:	Created	by	author	from	data	in	MIC	(2014)	
	 According	to	the	JTA’s	survey	(Oct.	2011):	
◦  Among	foreign	tourists	who	visited	tourist	
informaYon	centers,	36.7%	experienced	trouble	
in	accessing	free	public	Wi-Fi.	
◦  The	most	requested	informaYon	at	tourist	
informaYon	centers	is	the	one	related	to	free	
public	Wi-Fi.		
◦  The	situaYon	was	similar	for	foreign	tourists	who	
did	not	visit	tourist	informaYon	centers:	32.2%	
experienced	trouble	in	accessing	free	public	Wi-Fi.	
And	informaYon	related	to	free	public	Wi-Fi	was	in	
great	demand.
 These	are	in	line	with	the	agenda	of	the	naYonal	government,	which	emphasizes	the	importance	of	
the	tourism	industry—especially	in	anYcipaYon	of	the	coming	Tokyo	Olympics	in	2020—and	of	being	
prepared	for	the	next	great	earthquake.	
Policies	that	promote	free	public	Wi-Fi	in	Japan	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 6	
Japan	RevitalizaYon	Strategy	[Revised	in	2014]	(pp.	84–85)	
4)	Preparing	of	the	free	public	wireless	LAN	environment	as	infrastructure	for	new	
innovaYons	
Source:	Extracted/translated	from	hips://www.kantei.go.jp/jp/
singi/keizaisaisei/pdf/honbunEN.pdf,	
hips://www.kantei.go.jp/jp/singi/keizaisaisei/pdf/dai2_3en.pdf,	
hip://japan.kantei.go.jp/policy/it/20140624_decraYon.pdf,	and	
hip://www.mlit.go.jp/common/001046636.pdf	
	
Japan	RevitalizaYon	Strategy	[Revised	in	2015]	(pp.	82–83)	
[3]	PromoYng	the	development	of	free	public	wireless	LAN	environments	throughout	Japan	
DeclaraYon	to	be	the	World’s	Most	Advanced	IT	NaYon	[Revised	on	June	
24,	2014]	(p.	16)	
(6)	PresenYng	“Omotenashi”	using	most	advanced	IT	at	the	opportunity	of	Tokyo	Olympics	
and	Paralympics,	2020	and	the	like.	
AcYon	Program	toward	the	RealizaYon	of	Japan	as	a	Tourism-oriented	
Country	(Jun.	17,	2014)	(extracted	from	p.	23	and	p.	26)	
5.	Improvement	of	inbound	tourist	accommodaYon	
(2)	Improvement	of	communicaYons	condiYon	for	inbound	tourists,	such	as	free	public	wireless	LAN	
Policy	papers	
1.  “Disaster-PrevenYon	InformaYon	StaYon”	
Improvement	Project	(FY2013)	
2.  “Tourism-oriented”	and	“disaster-prevenYon”	
Wi-Fi	staYons	Improvement	Project	(FY2014-)	
3.  Mobile	Phone	Coverage	Improvement	Project	
(FY	2016)	
1.  Inbound	Tourism	FaciliYes	Improvement	
Project	
◦  Part	of	the	budget	is	used	to	subsidize	the	installment	
of	hotel	Wi-Fi,	airport	Wi-Fi,	and	staYon	Wi-Fi.	
Subsidies
Muni	Wi-Fi	in	Japan	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 7	
Source:	hip://www.soumu.go.jp/
main_sosiki/joho_tsusin/top/
local_support/ict/musenlan.html	
408	systems	out	of	1,718	municipaliYes	as	of	May	2015
Four	issues	in	the	Japanese	muni	Wi-Fi	projects	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 8	
Economic	jusYficaYon	
• Level	of	involvement	
Security	and	traceability	
vs.	
Usability	
Neutrality	concern	
Real	performance	in	
disaster	response
Issue	#1:	Economic	jusYficaYon	for	muni	Wi-Fi	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 9	
CAPEX	
for	
installing	
the	Wi-Fi
Private	
benefit	
for	the	
Wi-Fi	
operator
Spillover		
benefit	
of	the	
Wi-Fi
OPEX	for	
the	Wi-Fi
Time
C
A
B
All	the	benefits	are	
captured	by	the	
operator.
Benefits	are	enjoyed	by	third	parties	
but	can	be	partially	captured	
through	tax.
Benefits	are	enjoyed	
by	third	parties	and	
are	difficult	to	be	
captured.
No	externality Small	externality Large	externality
Source:	Created	by	author	from	information	in	APPLIC	(2015)
Ordinary	times
Emergency
Targeted	users
Municipal	gov. Local	utility	providers Local	residents/business Tourists
Office	
use
Facility	
monitoring
Urban	
development
Community	
service Service	
for	
tourists	
Backup	office	
network	in	an	
emergency
Backup	
internet	
access
Disaster	
information	
service
Mainly	for	the	pure	
Internet	access
Used	as	an	integrated	part	
of	a	system	or	applications
When	the	following	condition	satisfies,	this	Wi-
Fi	project	is	socially	worthwhile	but	cannot	be	
realized	due	to	dynamic	externalities.
P.V.	of	B P.V.	of	C P.V.	of	A P.V.	of	B+<<
Possible	reason	for	municipal	investments
On	the	other	hand,	if	the	following	condition	is	met,	
it	must	be	a	“profitable”	private	project.
P.V.	of	C P.V.	of	B<
In	the	case	of	Fukuoka	City	Wi-Fi	
	 Fukuoka	City	Wi-Fi	has	generated	a	
posiYve	returns	form	the	
perspecYve	of	the	overall	city	
◦  According	to	the	esYmaYon	made	
in	2015	by	the	Nomura	Research	
InsYtute,		between	2012	and	
2014,	the	City	Wi-Fi	airacted	
2,584	more	inbound	tourists	and	
brought	JPY124	million	of	
addiYonal	consumpYon	to	the	
city.	
◦  On	the	other	hand,	the	CAPEX	and	
OPEX	of	the	system	in	these	years	
was	JPY86.4	million.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 10	
Source:	hip://www.soumu.go.jp/main_content/000354251.pdf,	
														hip://canalcity.co.jp/staYc/detail/concept,	
														hip://images.keizai.biz/hakata_keizai/headline/1342146230_photo.jpg,	
														hip://www.yell-tour.com/yt/kys/images/keshiki/fuk/nakaasuyatai.jpg	
	
2012	 2013	 2014	 TOTAL	
Benefit	 Increased	visitors	 585	 1,999	 2,584	
Increased	spending	 28.07M	yen	 95.9M	yen	 123.97M	yen	
Cost	 37.1M	yen	 26M	yen	 23.3M	yen	 86.4M	yen	
Net	benefit	 -37.1M	yen	 +2.07M	yen	 +72.6M	yen	 +37.57M	yen	
It	seems	that	benefit	figures	do	
not	reflect	service	costs	that	need	
to	accommodate	these	increased	
visitors	.	Therefore,	we	have	to	
be	very	careful	in	interpreYng		
this	table.		
Thank	you,	Prof.	Yoo,	for	your	
valuable	comment.
Issue	#1’:	Level	of	municipal	involvement	
	 To	minimize	possible	conflicts	with	private	
iniYaYves,	it	would	be	beneficial	to	make	
use	of	public–private	cooperaYon,	or	
public–private	partnership	(PPP),	to	
expand	muni	Wi-Fi	coverage.	
◦  While	externality	exists	and	public	
intervenYon	improves	efficiency,	“it	is	
worthwhile	to	consider	whether	a	lower	
level	of	involvement	might	offer	the	
benefits	of	promoYng	wider	availability	
of	improved	broadband	access,	while	
imposing	a	reduced	burden	on	local	
government	resources”	(Lehr	et	al.,	2006,	
pp.	442–443).	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 11	
	 Two	schemes	in	Fukuoka	City	Wi-Fi:	
1.  	Installs	Wi-Fi	routers	by	city	budget	
2.  Partnership	with	private	facility	owners	
Source:	hip://www.applic.or.jp/pdf/futuer_18/03/3-4.pdf	
Fukuoka	City	has	installed	Wi-Fi	routers	only	in	city-controlled	areas;	
other	places	are	covered	on	the	basis	of	individual	agreements	with	
facility	owners.
Better	
usability
More	
users
Better	
chance	of	
business
More	
variety	of	
contents
Better	performance	of	muni	Wi-Fi
Issue	#2:	Security	and	traceability	
	 In	order	to	realize	the	potenYal	of	muni	Wi-Fi,	risk	
factors	from	the	consumer	viewpoint	must	be	
minimized.	
◦  The	economic	potenYal	of	tourism-oriented	muni	
Wi-Fi	comes	from	the	plazorm	funcYon.		
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 12
De-facto	standard	process	for	authenYcaYon	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 13	
Source:	Created	by	author	from	informaYon	in	hip://www.city.fukuoka.lg.jp/wi-fi/	
Before	Apr.	1,	2016
Stricter	process	of	Kyoto	Wi-Fi	and	unanswered	quesYons	
	 This	process	was	based	on	an	informal	
negoYaYon	between	Kyoto	City	and	Kyoto	
Prefectural	Police.	
	 Unanswered	quesYons	include	the	following:	
1.  To	what	degree	was	usability	expected	to	
decline	by	this	new	process?		
◦  How	did	they	take	into	consideraYon	the	
impact	of	declining	usability?		
2.  What	kinds	of	alternaYves	were	taken	
into	consideraYon?	
◦  Did	they	consult	sufficiently	with	the	
engineering	community?	
3.  What	level	of	traceability	does	this	
process	aim	to	achieve,	and	in	what	
Ymeframe?	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 14	
Source:	hip://kanko.city.kyoto.lg.jp/wifi/en/
Issue	#3:	Neutrality	concern	
	 Some	muni	Wi-Fi	try	to	promote	local	businesses	via	their	portal	page.		
	 Since	these	adverYsements	cannot	cover	all	the	local	businesses,	they	can	be	seen	as	bearing	
anYcompeYYve	connotaYons,	from	the	viewpoint	of	local	shops	that	are	not	listed	therein.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 15	
Users	will	be	
directly	transferred	
to	“Hiroshima	
Navigator”
Source:	Created	by	author	from	information	in	
http://www.hiroshima-navi.or.jp/en/
	 As	muni	Wi-Fi	systems	
are	publicly	financed,	it	
is	important	to	maintain	
compeYYve	neutrality,	
at	least	within	the	local	
business	context.	
◦  Transparency	
◦  Accountability
Issue	#4:	Disaster	response	
	 Almost	all	muni	Wi-Fi	systems	are	
designed	to	contribute	to	the	
disaster-prevenYon	informaYon	
system	once	an	emergency	
occurs.		
	 However,	there	does	not	seem	to	
exist	sufficient	discussion	as	to	
whether	muni	Wi-Fi	systems	are	
truly	workable	in	emergency	
situaYons.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 16	
Source:	Created	by	author	from	informaYon	in	APPLIC	(2015)	
For	tourism	
For	public	services	
For	disaster	prevenYon	and	
damage	reducYon		
Usual	condiYon	
Time	of	disaster
Case	of	the	“2016	Kumamoto	Earthquakes”	
	 Foreshock	
◦  A	magnitude	6.2	at	21:26	
JST	(12:26	UTC)	on	April	
14,	2016,	at	a	depth	of	
about	11	km	(6.8	mi).		
	 Mainshock	
◦  A	magnitude	7.0	at	01:25	
JST	on	April	16,	2016	
(16:25	UTC	on	April	15)	
beneath	Kumamoto	City	
of	Kumamoto	Prefecture	
in	Kyushu	Region,	Japan,	
at	a	depth	of	about	10	
km	(6.2	mi)	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 17
Kumamoto	Free	Wi-Fi	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 18	
No	authenYcaYon	is	
required	due	to	a	severe	
natural	disaster
Disaster	response	mechanism	of	mobile	carrier's	Wi-Fi	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 19	
In	a	normal	Yme,	subscriber	of	
carrier	A	can	connect	to	the	
carrier	A’s	Wi-Fi	AP.	
In	an	emergency,	anyone	can	
connect	to	the	carrier	A’s	Wi-
Fi	AP	via	a	common	SSID	
“00000JAPAN”.	
Source:	Created	by	author	from	informaYon	in	hip://www.wlan-business.org/customer/introducYon/feature/00000japan	
00000JAPAN
Other	system	can	have	similar	mechanism.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 20
10
100
1,000
10,000
100,000
10 100 1,000 10,000 100,000
Upload	(kbps)
Download	(kbps)
Measured	throuputs	(normal	time)
SSID:	.FREE_Wi-Fi_PASSPORT SSID:	00000JAPAN SSID:	0002softbank
SSID:	DoSPOT-FREE SSID:	'freespot'=SecurityPassword(AES) SSID:	HANABISHI_FBWIFI
SSID:	kumamoto-free-wifi SSID:	Taketa_Free_WiFi(g) SSID:	wifi_square
Softbank	LTE
10
100
1,000
10,000
100,000
10 100 1,000 10,000 100,000
Upload	(kbps)
Download	(kbps)
Measured	throuputs (post	disaster)
SSID:	.FREE_Wi-Fi_PASSPORT SSID:	00000JAPAN SSID:	0002softbank
SSID:	DoSPOT-FREE SSID:	'freespot'=SecurityPassword(AES) SSID:	HANABISHI_FBWIFI
SSID:	kumamoto-free-wifi SSID:	Taketa_Free_WiFi(g) SSID:	wifi_square
Softbank	LTE
Less	concern	for	the	QoS	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 21	
LTE	of	So•bank	
Kumamoto	Free	
Wi-Fi	
00000JAPAN	
LTE	of	So•bank	
Kumamoto	Free	
Wi-Fi
ConnecYvity	is	a	concern	
Post	disaster(measured	on	Apr.	25,	29,	and	30;	May	8	and	22,	2016)	 Normal	Yme	(measured	on	Jun.	12,	2016)	
Download	(Mbps)	Upload	(Mbps)	Connected	%	 N	 Download	 Upload	 Connected	%	 N	
Public	facility	
00000JAPAN	 7.05	 5.36	 100%	 36	
Free	Wi-Fi	 19.45	 29.29	 100%	 20	
muni	Wi-Fi	 14.78	 26.90	 86%	 36	
So•bank	LTE	 13.54	 5.13	 100%	 36	
Shopping	area	
00000JAPAN	 9.87	 10.16	 89%	 244	 1.09	 3.27	 100%	 5	
carrier	Wi-Fi	 9.51	 3.31	 100%	 8	
Free	Wi-Fi	 7.69	 9.86	 81%	 26	 5.65	 7.66	 100%	 41	
muni	Wi-Fi	 11.07	 5.02	 24%	 283	 2.22	 0.28	 72%	 129	
So•bank	LTE	 28.56	 16.35	 100%	 112	 31.13	 15.25	 100%	 27	
StaLon	
00000JAPAN	 6.63	 2.12	 82%	 22	
muni	Wi-Fi	 0%	 5	
So•bank	LTE	 15.71	 18.32	 100%	 15	
Airport	
Free	Wi-Fi	 14.74	 14.01	 57%	 23	
muni	Wi-Fi	 14.36	 13.19	 89%	 27	
So•bank	LTE	 25.92	 10.65	 100%	 12	
T.	JITSUZUMI,	Kyusyu	University	(jitsuzumi@econ.kyushu-u.ac.jp)	 22
AddiYonal	concern	for	workability	
1.  Disaster-resistant	Wi-Fi	is	nothing	but	one	of	the	necessary	components	of	disaster-resistant	
broadband.	
2.  The	power	supply	needs	to	be	maintained	for	every	individual	handset.	
3.  PrioriYzaYon	control	is	a	must.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 23	
Source:	http://www.mullumwifi.com/images/slide_antennae.jpg
Internet	cloud
Backbone	line
Earthquake	Early	Warning Golden	72	Hours After	72	Hours
Prioritized	flow 1. Information	provided	to	
tourists	and	local	residents
• On	earthquakes
• On	location	of	shelters
• On	traffic	flow,	etc.
1. First	responders’	use
2. Usage	of	public	authorities
3. Usage	of	NPOs, NGOs,	and	
other	volunteer	organizations
1. Usage	of	public	authorities
2. Usage	of	NPOs, NGOs,	and	
other	volunteer	organizations
Best effort Private	use Private	use Private	use
Earthquake
Broadband	is	not	always	the	most	useful	media	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 24	
Source:	MIC	(2012)
Summary	
◦  Since	tourism-oriented	free	Wi-Fi	is	expected	to	
generate	a	posiYve	externality	that	can	accommodate	
strong	market	demand,	it	will	not	be	difficult	to	
economically	jusYfy	the	municipal	iniYaYves.	
◦  To	realize	the	potenYal	of	muni	Wi-Fi,	we	need	to	
reduce	the	risk	involved;	however,	too	much	control	in	
this	regard	may	hamper	system	usability.	
◦  The	fact	that	some	municipaliYes	promote	local	
businesses	via	their	Wi-Fi	portal	page	may	raise	
neutrality	concerns.	
◦  Almost	all	muni	Wi-Fi	spots	are	designed	to	provide	
special	services	in	Ymes	of	a	disaster,	but	their	
workability	remains	uncertain.	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 25	
Ø SYll,	to	minimize	possible	conflicts	with	private	
iniYaYves,	it	is	important	to	carefully	design	public–
private	partnerships.	
Ø We	need	to	evaluate	the	impact	of	the	Kyoto	system	
and	determine	the	best	balance	between	accessibility	
and	control.	
Ø In	order	to	keep	the	system	neutral,	it	is	important	that	
service	providers	keep	their	levels	of	transparency	and	
accountability	as	high	as	possible.	
Ø It	is	important	to	take	into	account	the	“actual”	
workability	of	muni	Wi-Fi	systems	and	prepare	a	
prioriYzaYon	plan	before	the	next	disaster.	
Source:	hips://wifinowevents.com/europe/wp-content/uploads/CityWiFi.jpg	
In	Japan,	where	ubiquitous	broadband	coverage	has	established,	muni	Wi-Fi	has	
been	introduced	mainly	for	tourism	and	disaster-prevenYon	purposes.
References	
AssociaYon	for	PromoYon	of	Public	Local	InformaYon	and	CommunicaYon	(APPLIC).	(2015).	Wi-Fi	uYlizaYon	guidebook	for	municipal	
governments.	Retrieved	from	hip://www.applic.or.jp/infra/2014/wifi_guidebook20150520.zip	
Lehr,	W.,	Sirbu,	M.,	and	Gillei,	S.	(2006).	Wireless	is	changing	the	policy	calculus	for	municipal	broadband.	Government	Informa-on	Quarterly,	
23(3-4),	435-453.	
Ministry	of	Internal	Affairs	and	CommunicaYons.	(2012).	Informa-on	and	Communica-ons	in	Japan	White	Paper	2012.	Retrieved	from						hip://
www.soumu.go.jp/johotsusintokei/whitepaper/eng/WP2012/2012-index.html	
Ministry	of	Internal	Affairs	and	CommunicaYons.	(2014).	Informa-on	and	Communica-ons	in	Japan	White	Paper	2014.	Retrieved	from						hip://
www.soumu.go.jp/johotsusintokei/whitepaper/eng/WP2015/2015-index.html	
Ministry	of	Internal	Affairs	and	CommunicaYons.	(2014).	Communica-ons	Usage	Trend	Survey	2014.	Retrieved	from		hip://www.soumu.go.jp/
johotsusintokei/whitepaper/eng/WP2014/2014-index.html	
World	Bank.	(2009).	Informa-on	and	Communica-ons	for	Development	2009:	Extending	Reach	and	Increasing	Impact.	Retrieved	from						hip://
web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTINFORMATIONANDCOMMUNICATIONANDTECHNOLOGIES/EXTIC4D/0,,contentMDK:
22229759~menuPK:5870649~pagePK:64168445~piPK:64168309~theSitePK:5870636,00.html	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 26
Lessons	from	Japan’s	municipal	Wi-Fi	projects	
Business	Model	and	Emergency	Control	
Toshiya	JITSUZUMI,	D.Sc.,	
Kyushu	University	
jitsuzumi@econ.kyushu-u.ac.jp	
	
T.	JITSUZUMI@2016	ITS	Taiwan	(Taipei,	ROC,	June	26–29,	2016)	 27

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Lessons from Japan’s municipal Wi-Fi projects