More Related Content Similar to Lessons from Japan’s municipal Wi-Fi projects (20) More from Toshiya Jitsuzumi (20) Lessons from Japan’s municipal Wi-Fi projects4. Japan’s moYvaYon is different
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 4
Source: hip://todo-ran.com/t/kiji/10775
Broadband contracts per 100 inhabitants
In Japan, ubiquitous broadband
availability was achieved in 2010,
thanks to the efforts of private
carriers and the MIC.
The objecYves of muni Wi-Fi are,
in most cases;
a) to improve Japan’s value as an
inbound tourist desYnaYon,
b) upgrade its preparedness for
natural disasters, and/or
c) improve the efficiency and
quality of municipal operaYons.
100%
• 99.2% for fixed
100%
• 99.7% for fixed
100%
• 99.8% for fixed
100%
• 99.9% for fixed
100%
• 99.9% for fixed
92.7%
97.3%
• 96.5% for fixed
99.4%
• 97.5% for fixed
99.9%
• 98.7% for fixed
99.98%
• 99.0% for fixed
FTTH, cable (≧ 30 Mbps), FWA
(≧ 30 Mbps), BWA(≧ 30 Mbps), LTE
FTTH, cable, FWA, satellite,
BWA, LTE, 3.5G
Mar. 2011 Mar. 2012 Mar. 2013 Mar. 2014 Mar. 2015
Source: Created by author from data in http://www.soumu.go.jp/main_content/000371278.pdf
5. Unfulfilled Wi-Fi demand of inbound tourists
20.0%
21.5%
49.3%
42.7%
45.5%
70.4%
0% 20% 40% 60% 80% 100%
Singapore
Korea
France
U.K.
U.S.
Japan
Use of free public Wi-Fi
at public or tourist faciliYes
Always Usually SomeYmes Rarely Never
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 5
Source: Created by author from data in MIC (2014)
According to the JTA’s survey (Oct. 2011):
◦ Among foreign tourists who visited tourist
informaYon centers, 36.7% experienced trouble
in accessing free public Wi-Fi.
◦ The most requested informaYon at tourist
informaYon centers is the one related to free
public Wi-Fi.
◦ The situaYon was similar for foreign tourists who
did not visit tourist informaYon centers: 32.2%
experienced trouble in accessing free public Wi-Fi.
And informaYon related to free public Wi-Fi was in
great demand.
6. These are in line with the agenda of the naYonal government, which emphasizes the importance of
the tourism industry—especially in anYcipaYon of the coming Tokyo Olympics in 2020—and of being
prepared for the next great earthquake.
Policies that promote free public Wi-Fi in Japan
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 6
Japan RevitalizaYon Strategy [Revised in 2014] (pp. 84–85)
4) Preparing of the free public wireless LAN environment as infrastructure for new
innovaYons
Source: Extracted/translated from hips://www.kantei.go.jp/jp/
singi/keizaisaisei/pdf/honbunEN.pdf,
hips://www.kantei.go.jp/jp/singi/keizaisaisei/pdf/dai2_3en.pdf,
hip://japan.kantei.go.jp/policy/it/20140624_decraYon.pdf, and
hip://www.mlit.go.jp/common/001046636.pdf
Japan RevitalizaYon Strategy [Revised in 2015] (pp. 82–83)
[3] PromoYng the development of free public wireless LAN environments throughout Japan
DeclaraYon to be the World’s Most Advanced IT NaYon [Revised on June
24, 2014] (p. 16)
(6) PresenYng “Omotenashi” using most advanced IT at the opportunity of Tokyo Olympics
and Paralympics, 2020 and the like.
AcYon Program toward the RealizaYon of Japan as a Tourism-oriented
Country (Jun. 17, 2014) (extracted from p. 23 and p. 26)
5. Improvement of inbound tourist accommodaYon
(2) Improvement of communicaYons condiYon for inbound tourists, such as free public wireless LAN
Policy papers
1. “Disaster-PrevenYon InformaYon StaYon”
Improvement Project (FY2013)
2. “Tourism-oriented” and “disaster-prevenYon”
Wi-Fi staYons Improvement Project (FY2014-)
3. Mobile Phone Coverage Improvement Project
(FY 2016)
1. Inbound Tourism FaciliYes Improvement
Project
◦ Part of the budget is used to subsidize the installment
of hotel Wi-Fi, airport Wi-Fi, and staYon Wi-Fi.
Subsidies
10. In the case of Fukuoka City Wi-Fi
Fukuoka City Wi-Fi has generated a
posiYve returns form the
perspecYve of the overall city
◦ According to the esYmaYon made
in 2015 by the Nomura Research
InsYtute, between 2012 and
2014, the City Wi-Fi airacted
2,584 more inbound tourists and
brought JPY124 million of
addiYonal consumpYon to the
city.
◦ On the other hand, the CAPEX and
OPEX of the system in these years
was JPY86.4 million.
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 10
Source: hip://www.soumu.go.jp/main_content/000354251.pdf,
hip://canalcity.co.jp/staYc/detail/concept,
hip://images.keizai.biz/hakata_keizai/headline/1342146230_photo.jpg,
hip://www.yell-tour.com/yt/kys/images/keshiki/fuk/nakaasuyatai.jpg
2012 2013 2014 TOTAL
Benefit Increased visitors 585 1,999 2,584
Increased spending 28.07M yen 95.9M yen 123.97M yen
Cost 37.1M yen 26M yen 23.3M yen 86.4M yen
Net benefit -37.1M yen +2.07M yen +72.6M yen +37.57M yen
It seems that benefit figures do
not reflect service costs that need
to accommodate these increased
visitors . Therefore, we have to
be very careful in interpreYng
this table.
Thank you, Prof. Yoo, for your
valuable comment.
11. Issue #1’: Level of municipal involvement
To minimize possible conflicts with private
iniYaYves, it would be beneficial to make
use of public–private cooperaYon, or
public–private partnership (PPP), to
expand muni Wi-Fi coverage.
◦ While externality exists and public
intervenYon improves efficiency, “it is
worthwhile to consider whether a lower
level of involvement might offer the
benefits of promoYng wider availability
of improved broadband access, while
imposing a reduced burden on local
government resources” (Lehr et al., 2006,
pp. 442–443).
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Two schemes in Fukuoka City Wi-Fi:
1. Installs Wi-Fi routers by city budget
2. Partnership with private facility owners
Source: hip://www.applic.or.jp/pdf/futuer_18/03/3-4.pdf
Fukuoka City has installed Wi-Fi routers only in city-controlled areas;
other places are covered on the basis of individual agreements with
facility owners.
21. 10
100
1,000
10,000
100,000
10 100 1,000 10,000 100,000
Upload (kbps)
Download (kbps)
Measured throuputs (normal time)
SSID: .FREE_Wi-Fi_PASSPORT SSID: 00000JAPAN SSID: 0002softbank
SSID: DoSPOT-FREE SSID: 'freespot'=SecurityPassword(AES) SSID: HANABISHI_FBWIFI
SSID: kumamoto-free-wifi SSID: Taketa_Free_WiFi(g) SSID: wifi_square
Softbank LTE
10
100
1,000
10,000
100,000
10 100 1,000 10,000 100,000
Upload (kbps)
Download (kbps)
Measured throuputs (post disaster)
SSID: .FREE_Wi-Fi_PASSPORT SSID: 00000JAPAN SSID: 0002softbank
SSID: DoSPOT-FREE SSID: 'freespot'=SecurityPassword(AES) SSID: HANABISHI_FBWIFI
SSID: kumamoto-free-wifi SSID: Taketa_Free_WiFi(g) SSID: wifi_square
Softbank LTE
Less concern for the QoS
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 21
LTE of So•bank
Kumamoto Free
Wi-Fi
00000JAPAN
LTE of So•bank
Kumamoto Free
Wi-Fi
25. Summary
◦ Since tourism-oriented free Wi-Fi is expected to
generate a posiYve externality that can accommodate
strong market demand, it will not be difficult to
economically jusYfy the municipal iniYaYves.
◦ To realize the potenYal of muni Wi-Fi, we need to
reduce the risk involved; however, too much control in
this regard may hamper system usability.
◦ The fact that some municipaliYes promote local
businesses via their Wi-Fi portal page may raise
neutrality concerns.
◦ Almost all muni Wi-Fi spots are designed to provide
special services in Ymes of a disaster, but their
workability remains uncertain.
T. JITSUZUMI@2016 ITS Taiwan (Taipei, ROC, June 26–29, 2016) 25
Ø SYll, to minimize possible conflicts with private
iniYaYves, it is important to carefully design public–
private partnerships.
Ø We need to evaluate the impact of the Kyoto system
and determine the best balance between accessibility
and control.
Ø In order to keep the system neutral, it is important that
service providers keep their levels of transparency and
accountability as high as possible.
Ø It is important to take into account the “actual”
workability of muni Wi-Fi systems and prepare a
prioriYzaYon plan before the next disaster.
Source: hips://wifinowevents.com/europe/wp-content/uploads/CityWiFi.jpg
In Japan, where ubiquitous broadband coverage has established, muni Wi-Fi has
been introduced mainly for tourism and disaster-prevenYon purposes.
26. References
AssociaYon for PromoYon of Public Local InformaYon and CommunicaYon (APPLIC). (2015). Wi-Fi uYlizaYon guidebook for municipal
governments. Retrieved from hip://www.applic.or.jp/infra/2014/wifi_guidebook20150520.zip
Lehr, W., Sirbu, M., and Gillei, S. (2006). Wireless is changing the policy calculus for municipal broadband. Government Informa-on Quarterly,
23(3-4), 435-453.
Ministry of Internal Affairs and CommunicaYons. (2012). Informa-on and Communica-ons in Japan White Paper 2012. Retrieved from hip://
www.soumu.go.jp/johotsusintokei/whitepaper/eng/WP2012/2012-index.html
Ministry of Internal Affairs and CommunicaYons. (2014). Informa-on and Communica-ons in Japan White Paper 2014. Retrieved from hip://
www.soumu.go.jp/johotsusintokei/whitepaper/eng/WP2015/2015-index.html
Ministry of Internal Affairs and CommunicaYons. (2014). Communica-ons Usage Trend Survey 2014. Retrieved from hip://www.soumu.go.jp/
johotsusintokei/whitepaper/eng/WP2014/2014-index.html
World Bank. (2009). Informa-on and Communica-ons for Development 2009: Extending Reach and Increasing Impact. Retrieved from hip://
web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTINFORMATIONANDCOMMUNICATIONANDTECHNOLOGIES/EXTIC4D/0,,contentMDK:
22229759~menuPK:5870649~pagePK:64168445~piPK:64168309~theSitePK:5870636,00.html
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