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Paid peering
Netflix vs. SK Broadband
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
eyeball-ISP
zero-price rule
• CDN AWS Akamai
• CDN Open Connect
eyeball-ISP
ISP
×
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
2018
• SK Netflix Netflix
open connect
2019 11
• SK
Netflix
2020 4
• Netflix Netflix Services Korea Ltd. Netfix Inc.
•
SK
2021 6
1. ISP
2. Netflix SK
3.
eyeball-ISP
The Case Against ISP Tolls NETFLIX, 2014/4/24
Netflix
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
Source: http://blog.netflix.com/2014/04/the-case-against-isp-tolls.html
France Telecom vs. Cogent (2012/9/20)
eyeball-ISP ISP
Cogenty
Cogent
MegaUpload
Source: https://www.autoritedelaconcurrence.fr/fr/communiques-de-
presse/20-septembre-2012-trafic-internet-accords-de-peering
ISP
SK broadband vs. Netflix 2021/6/25
SK Broadband
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
eyeball-ISP
ISP
SK Broadband Netflix 3
SK Broadband
2300
25 5000
https://techcrunch.com/2021/09/30/south-korean-isp-sk-
broadband-counterclaims-against-netflix-for-bandwidth-usage-fees/
…
Netflix
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
Paid Peering Netflix SK
SK paid peering
ISP paid peering
SK Paid Peering ISP
ISP Paid Peering
Netflix ISP Paid Peering
•
paid peering
•
• paid peering
•
• free peering
SVOD
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
or
paid
peering
• Paid peering
ISP
SK Paid Peering
Netflix
ISP
Netflix
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
FTTH HFC
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
227
7.8
OTT
2021/12/14
Paid peering USO
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
zero-price rule
ISP paid peering
paid peering
Paid peering ISP ISP
Paid peering ISP ISP paid peering
paid peeing
Paid peering Netflix vs. SK Broadband
T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
Japan passing
paid peering

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Paid peeringに関する経済分析:Netflix vs. SK Broadbandを題材に

  • 1. Paid peering Netflix vs. SK Broadband T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
  • 2. T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) eyeball-ISP zero-price rule • CDN AWS Akamai • CDN Open Connect eyeball-ISP ISP ×
  • 3. T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) 2018 • SK Netflix Netflix open connect 2019 11 • SK Netflix 2020 4 • Netflix Netflix Services Korea Ltd. Netfix Inc. • SK 2021 6 1. ISP 2. Netflix SK 3.
  • 4. eyeball-ISP The Case Against ISP Tolls NETFLIX, 2014/4/24 Netflix T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) Source: http://blog.netflix.com/2014/04/the-case-against-isp-tolls.html France Telecom vs. Cogent (2012/9/20) eyeball-ISP ISP Cogenty Cogent MegaUpload Source: https://www.autoritedelaconcurrence.fr/fr/communiques-de- presse/20-septembre-2012-trafic-internet-accords-de-peering
  • 5. ISP SK broadband vs. Netflix 2021/6/25 SK Broadband T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) eyeball-ISP ISP SK Broadband Netflix 3 SK Broadband 2300 25 5000 https://techcrunch.com/2021/09/30/south-korean-isp-sk- broadband-counterclaims-against-netflix-for-bandwidth-usage-fees/
  • 6. … Netflix T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) Paid Peering Netflix SK SK paid peering ISP paid peering SK Paid Peering ISP ISP Paid Peering Netflix ISP Paid Peering • paid peering • • paid peering • • free peering SVOD
  • 7. T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) or paid peering • Paid peering ISP SK Paid Peering Netflix
  • 8. ISP Netflix T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
  • 9. FTTH HFC T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
  • 10. T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) 227 7.8 OTT 2021/12/14
  • 11. Paid peering USO T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22)
  • 12. zero-price rule ISP paid peering paid peering Paid peering ISP ISP Paid peering ISP ISP paid peering paid peeing Paid peering Netflix vs. SK Broadband T. JITSUZUMI@ 53 JAIPA Matsuyama, 2022/4/22) Japan passing paid peering