ENTER2018 eTourism Conference, PhD workshop presentation

1. ENTER 2018 PhD Workshop Slide Number 1
Technology Adoption in Developing
Countries: The Impact of The Sharing
Economy in Tourism Businesses
Yuniarti Hidayah Suyoso Putra
Department Accounting & Corporate Governance,
Macquarie University, Australia
yuniarti-hidayah.suyoso-put@students.mq.edu.au

2. ENTER 2018 PhD Workshop Slide Number 2
Background
• Aim to investigate the impact of the sharing economy
on small businesses, customers and government policy in
developing countries, particularly in the tourism industry.
• SBs need to adopt technology & business model to stay
competitive
• Low technology adoption for SBs in developing countries
• The sharing economy is just starting to become more
prevalent in developing countries
• Tourism is one of the most important socio-economic
forces
• Limited research in this area

3. ENTER 2018 PhD Workshop Slide Number 3
Literature
• Potential contribution of the sharing economy to
economic development in developing countries  a low
cost to enter the market (Lee, Chan, Balaji, & Chong,
2016), provide alternative of product/services at
affordable price in cities/rural areas (Moon, 2017)
• Limited research has been done associated with the effect
of these sharing economies in developing countries (Hira,
2017), particularly the relationships between small
business, customers, and government

4. ENTER 2018 PhD Workshop Slide Number 4
Framework
Refining UTAUT Theory (Venkatesh,
Morris, Davis, & Davis, 2003)
Socio Technical (Bostrom &
Heinen, 1977) & Socio
Political Theories (Nunkoo,
2015 )
SBs & Customers (1st
& 2nd
papers)
Government’s (3rd
paper)

5. ENTER 2018 PhD Workshop Slide Number 5
Method
• Mixed methods
• Semi-structured interviews with snowballing
strategies & survey
• 3 papers  1st
Small Businesses (mixed), 2nd
Customers (mixed), 3rd
Government’s role
(qualitative)
• Indonesia
• The Sharing Economy platforms: Go-jek
Indonesia & Airbnb Indonesia
• PLS & other statistical software

6. ENTER 2018 PhD Workshop Slide Number 6
Expected Outcome
• A better understanding how tourism stakeholders in
developing countries engage with the sharing economy.
• Refining the UTAUT theory by determining the key drivers
& barriers for SBs and customers (users) when using
sharing economy applications in developing countries.
• Understanding how government agencies manage the
risks & negative impacts of technologies and sharing
economy adoption and related issues using the socio-
technical and social-political theories.

7. ENTER 2018 PhD Workshop Slide Number 6
Expected Outcome
• A better understanding how tourism stakeholders in
developing countries engage with the sharing economy.
• Refining the UTAUT theory by determining the key drivers
& barriers for SBs and customers (users) when using
sharing economy applications in developing countries.
• Understanding how government agencies manage the
risks & negative impacts of technologies and sharing
economy adoption and related issues using the socio-
technical and social-political theories.