3. Main Image
Half of the double page spread is taken up by the image. It is brightly lit on the artists face and the pose conveys attitude that
links to the genre of the magazine. Sometimes the image does not have a direct address like the front cover does as this conveys
attitude. The image is taken in a studio setting as it is easier to control the lighting. It uses a simple background and lighting.
This makes identifying the artist or band easy and not distracting. The main image is usually the largest thing on the page as
this points out to the audience exactly who the article they are about to read is about.
Headline
The headline has the largest font size of the paper as this makes it catch attention. The headline has a different font, colour and
effect to the rest of the text on the page. This makes it eye appealing. The headline is used to grab attention of the audience
visually and grammatically via puns and alliteration. The head line is vague and creates atmosphere or a vibe. Regulars in the
magazine rarely use headlines.
Stand first
The stand first is a short introduction to the article that is positioned to the left below the headline. The stand first is vague but
has more information than the headline but less than the article. The stand first acts like a teaser to the rest of the article. It is
usually a sentence or two long and doesn’t give anything away but is still to the point.
Drop caps
The first letter of the article is a drop caps and the purpose is to make the audience know where to look and where to start
reading. It is usually bigger and bolder than the rest of the body and uses a different colour so it stands out. A drop caps can be
used to make line breaks and can be used at the start of new paragraphs.
Insert
An insert is usually facts, competitions or something relevant to the band or artists. If the insert is a quote it usually is not from
a band member themselves or an artists but usually someone involved such as a family member or even a fan. Quotes are
usually not used other than from an outside source. Inserts have a different colour and usually are sectioned off by a box which
once again is a different colour.
4.
5. Bleeding
Bleeding is where text spills over to the next page. Bleeding can make a double page spread look like one whole image. Bleeding
involves headlines, image or stand first but sometimes a magazine double page spread may use a mix of the three.
Body (Main Article)
The text is never any smaller than 11 pts and the text starts at the top left. The body starts under the heading and the stand first
but still near the top. The language and opinions used in the article are those of the journalist but all facts and figures have to be
accurate and 100% true.
Artist name
The artist or bands name, if not in the body, is bigger so that it stands out. It is usually a different font, colour and effect once
again so that it stands out and is unique.
Captions
Captions are used on the bottom right of photos and give a brief description of what the picture is. This gives the reader extra
information if they don’t know who the band or artist is.
Line Breaks
When separating paragraphs a line is dropped and in cases where this isn’t relevant indentation is used on the left.
Columns
Double page spreads use 3-4 columns in the body as this makes the text a lot easier to read for the audience. Also using columns
gives the illusion that there is less text so gives the impression on the audience they don’t need to put in a lot of effort to read the
article and so makes the audience interested.
Page Numbers
Outside bottom corner. Title of the magazine usually appears next to it to remind the reader what magazine they are reading.
6.
7. Colour Scheme
Double page spreads keep to the 3-4 colours colour scheme created by the magazine company. Usually the artists or band are
dressed in the according colours to fit in with the scheme. 2 colour are already taken up by the black and white used for the text.
By-line
Credit is given to the journalist and photographer near the end of the article through by-lines.
