1. Factual printproducts can be definedbecauseitisaninformative pieceof writing.Youcantell thisby
lookingatthe textand there will notbe anyopinionsinitandit will notbe biasedtowardsanyspecific
topic. Factual informationisinformationthatyouare able to relyonfor example directionsonamapare
factual as theywill needtobe reliablesothatpeople know where theyare going
Factual prints informpeople aboutinformation.Factual writinggivesthe readerthe informationthatthey
wantwithminimal confusion.
My example isaguide tostudentlife inNewcastle.Thisisanexample of factual printasthere isno bias
view towardsit.
The demographicsformyleafletisthe socioeconomicgroupE as the people thatwill be lookingatthis will
be at universityandatcollege.The psychographicsforthe leafletare studentswholike togoout and
socialise withtheirfriends. The geo-demographicsformyleafletisthe northof England andpeople
surroundingthe areaof Newcastle asthisiswhere the leafletisbased.
Thisleafletcommunicatesall of the goodthingsthatNewcastle hastoofferasthisleafletshowsall of the
goodparts of Newcastle andall of the interestingthingstodothere.The coloursthatare usedare a softoff
withcolourhoweverthisdoesvarythroughoutthe bookletasthere are a lotof sectionsinit.The
connotationsof the imagesthatare usedare a positive way.Allof the people thatare picturesinthe
bookletare laughing,smilingandhavingagood time whichconnotestothe audience thatthere are a lot of
funthingsto do inthistown.
The clarityof the contentisveryimportanton thisleafletasitispurelyfactwhichmeansthe map on the
frontand the detailsof the businessesonthe leafletneedtobe correctforexample if the mapisn’tcorrect
and someone followsittheymaygetlostandmightnot be able to findtheirwayback.The informationfor
thisleafletisclearandconsistentandeasytoread.All of the sectionsare listedonthe lefthandside of the
page and theyare all colourcodedso if youare flickingthroughthe bookletyouwill be able tosee what
sectionyouwantto at a glance.The imagessupportthe copyas the imagesthat are displayedshow the
restaurantsor the placesthat the bookletisdescribingwhichthengivesthe userthe visualstobackup the
pointsthatthe bookletismaking.The imagesare veryrelevantastheyshow an inside andoutside view on
the placesthat the leafletistellingyoutovisit.The imageshave tobe nice onesasif theyweren’tandthe
leafletispaintingtheminagood lightthenthe imageswill contradictthemmeaningtheywill be useless.
Accuracy of informationisveryimportantwhenwritingafactual printed leafletaspeoplewillbe relyingon
the informationthatyouare givingthem.Thismeansthatif youare supportingthemwithfalse information
thenthiscan paintyour leafletinabadlightmeaningyourinformationmaygetareputationforbeing
highly unreliable.Ithinkthatthisleafletisveryreliable asthere hasbeenalot of researchdone inthis
guide asto what universitystudentswanttodoand where togo.
The copy is veryclearand ispresentedveryclearandwell presentedwithnice andneatillustrationsand
drawings.Itispresentedreallywell andorganised.There hasbeenalotof thoughtthat has gone intothis
print.All of the photoslookveryprofessional andall of the textforexample all of the headingsare linked
togetherwiththe majorityof themhavingthe same fontsbutdifferentcoloursrelatingtothe sectionthat
theyare representing.
There isn’tanybiasin thisprintfor example thisprintdoesn’thave justone restauranttogoto eat or there
justbeingone club.There are a range of restaurantstoeat at and there isa wide varietyof thingstodo
that ispresentedreallywellasthere isnobias andthere isa wide range of thingsthathave beencovered.
2. The language registerisnotveryformal as the language thathas beenusedisthere totarget the youthsof
todayas it isa universityguide.Howeverolderpeople are able toreadanduse thisguide as the language
isn’ttooinformal meaningitcanalsotarget a wideraudience.
There are factsin thisbookletasthere asthe factsthat are usedforexample are people’sphone numbers
and where placesare andthe opnen9jgtimesandwhatdays theyare openon. There isalsoa mapthat is
on thiswhichhasbeendrawnto scale but iscorrect. Theseshave beenusedtogetpeople aroundthe town
of Newcastle whichthencreatesbusinessforthe restof the cityand therefore the wordwill getaround
abouthow goodthe city is.
Thisbooklethadno referencesinittherefore the informationthathasbeenpresentedbyitisinformation
that theyhave gatheredandall of the picturesthatare inthisare all imagesthatthe booklethave obtained
themselves.
Thisis an example of factual printwritingfromthe surgeon’shall museum.The targetaudience ispeople
that are interested inthe pastpractice of surgeryor people wholike historyandliketoknow abouthow
the oldmethodswere usedandhoweffectivetheyare comparedtotoday’smethods.The geo-
demographicsforthisisthe surroundingareainScotlandhoweverthiswillattractpeople fromall overthe
countryas theywill wantto findoutaboutthe methodspreviouslyused.There isn’treallyasocioeconomic
groupas thismuseumisforall agesand all classesof people itjustdependsonwhatinterestsyouhave.
Thiscommunicatesall of the facts aboutthe museumof surgeons.The colourtheoryforthisdocumentisa
sandycolourwhichrelatestothe colour of the pictures.The connotationsof the colourthat have beenuse
for example forthe sandycolourhasconnotationsof oldartefactsastheyhave the weatheredlooklike the
coloursare that have beenused.
The clarityof the contentthat isusedis veryclearand itis veryimportant.Because thisisabouta museum
and museumshave factsandartefactsabout the past.Howeverif the printedleafletisn’tfactual and
correct thenitmay out the potential visitorsoff because if theycan’tgetthe leafletcorrectthenthere isn’t
any pointingoingto the museum.The informationthatisusedisveryclearandset out.The informationis
setout insmall and neatsectionssothe informationisn’tclumpedupandthatpreventsitfrombeing
boing.Ata glance the informationisreallyeasytofindbecause itisall bulletpointedandionsections
meaningitiseasyto read.
I feel thatthe informationishighlyaccurate asthisisa factual printproduct froma museumandif itwasn’t
factual thenthe reputationof the museumwouldbe injeopardisedanditwouldbe worththe hassle.
The copy is veryclearand consistentthroughoutbecause all of the picturesandall of the textstayson the
same pointand onthe same topicand staysfactual throughout.Thisispresentedinaclearmannerwith
small sectionsthathasbeenbrokenupby picturesanddifferentcolouredheaders.There isalsoamap of
where tofindthe place alongwiththeirsocial mediahandles inittomake sure that youcan stay intouch
withthemto nevermissanything.
The way that thismuseumleaflethasbeenwordedisinaquestionandanswerformmixedwithan events
logon for the year. Howeverthisarticle isquite biasedasitonlytalksabouttheirmuseumwhere asif it
wasn’tbiasedthenitwouldtalkaboutothersurgeon’smuseums.Howeverthisarticle doesn’ttalkabout
the othermuseumsina bad light.
The language registerisaimedatadultswitha view totalkingtheirchildrenif theyare interestedingoing
to museumssuchas thisone.Thisisimportantas all of the datesthat are listedonthe leafletwhichare
wordedaroundfactsthat have a higher vocabularythatchildrenmaynotunderstand.
3. There are a lotof facts andstatisticsthatare in thisdocument.The factsare labelledabove inboldwhich
makesthemstandout where asthe statisticsof the leafletare inboldandin white whichisamassi ve
contrast to the boldand blackforthe fonts.Ithinkthese have been usedtomake themstandoutso there
isn’tanyconfusionbetweenthemmeaningtheystandout.
There isn’tanyreferencestoanyinformationasall of the informationhasbeengathered bythe museum
and itis displayedinthe museumsotheyhave all of the facts on handto make the leafletoutof it.Which
meansthere isn’tanyneedtoreference it.
Thisis an example of amotivational printleafletthathasbeenproducedbythe NHS.Thisleafletiddesired
to getpeople motivatedandinvolvedinhealthtraining.The demographicsforthisleafletispeople of any
age andthe geodemographicare people inthe surroundingareaof northeastLincolnshire asthe
documentisbeensupportedby the council.
Thiscommunicatespositivitytothe audience asthe leafletwantsthe audience tohelpoutinthisproject.
The projectis all abouthealthyeating.The coloursthathave beenusedforthisdocumentare redsand
greens.These canbe relatedto fruitand vegetablessuchasappleswhichcanbe greenandredsand
strawberries canalsobe relatedtothe coloursand theyare all fruitandare good forhealthyeating.
There’s a lotof clarityandthe informationthatisproducedishighlyreliable asitisfromthe NHSwhichisa
veryreputable companyandisendorsedbythe local council whichmeaslesthe documentevenmore
reputable andreliable.
The copy is clearand concise throughout asthe theme throughoutof the copyis all abouthealthyeating
and keepingyourbodyhealthy andinshape.Thisprint ispresentedinaveryclearformat withlotsof
coloursand smoothshapesinit.There are cartoons whichmake the subjectfeel lessdaunting.
The way that thiscopy hasbeenwordedisinsmall and short burstsof information.The informationthatI
inthisdocumentisn’tlongandboringbitsbecause the audience willlose interest.A lotof the information
isin bulletpointformatasthisisthe quickestandeasiestwaytogive factsin an easyto readformat.
The language registerthathas beenusedforthisdocumentwouldgenerallynotbe aHigh readingage as
thiswill make the printverycomplicatedandtheywanttomake sure that theytarget everyone they
possiblycan.Therefore byhavingthe readingage low atarounda teenagerthenthe copywill be
understoodbyall ages.
There are some factsand statisticsinthisleafletwhichisgoodasthe leafletisall aboutgivingadvice on
healthyeatingsothe balance betweenfactsandtipson how to do thingsi.e.how tolose weightandkeep
yourself healthy.
There isn’tanyreferencestoanyinformationasall of the informationhasbeengatheredbythe NHSandit
isdisplayedonthe NHS’swebsite sotheyhave all of the factson handto make the leafletoutof it.Which
meansthere isn’tanyneedtoreference it.
