Best Practices

1. THERE IS A WORKER SHORTAGE
WE CAN HELP YOU
By focusing on historically underserved African-
American and diverse communities and with
support from public and private partners, Tré
STREAM is the bridge that provides inspiration
and resources to equip students to explore and
pursue career pathways in S.T.E.M. industries.
A LITTLE KNOWLEDGE
GOES A LONG WAY.
Local residents have a huge influence on
recruiting visitors and new home buyers to
Houston. As the city expands, you can give them
meaningful resources need to stay safe in times
of flood, health crisis or emergencies. You can
leverage our local guide to educate and inform.
WORK OR RELAX?
THE CHOICE IS YOURS.
Is it worth the drive? Say goodbye to driving across
town and not finding your venue. Micro-businesses
are at the heart of H-towns economy. Tré allows you
to experience an insiders snapshot of black owned
restaurants, events and companies in Houston and
helps local entreprenuers thrive.
SOCIAL MEDIA: YOUNG
CONNECTED AND BLACK
Meet them where they are. Bloggers, Activist,
Hackers, Entreprenuers, Students and more use
social media every day to engage their peers and
transform their community. You can tap into this
market and leverage their voice to better Houston
by engaging monthly through the Tré experience.
A TRUE DESTINATION... MUCH
MORE THAN A DAY TRIP.
Commitment to growing leisure travel to
H-Town and surrounding region requires you
engage tourist who travel more than 150 miles.
Such visitors have a huge economic impact and
need a cultural trip planner, since they are more
likely to stay in hotels, dine out and experience
other activities in the city.
EAT WELL. DRINK WELL.
SHOP LOCAL.
We focus on historic, cultural and niche markets
in order to strategically increase visibility for
museums, attractions, art groups and other
unique experiences. You can find these great
local jewels via our innovative print, digital,
mobile, social media and traditional platforms.
YOUR HELP IS NEEDED
Engaging tech-savvy millennials via education
and innovation are at the heart of sustained
growth in Houston. With your investment, Tré is
positioned to amplify the positive trends and
showcase Houston as a leading global city.
6x a year: Feb, Apr, Jun, Aug, Oct, Dec
• Office of the Mayor , Htv, Media/News
• Office of Business Opportunity
• Greater Houston Partnership
• Houston Public Library
• Houston Minority Supplier Diversity Council
ACCESS TO INFORMATION
Historically disenfranchised communities need
help in order to transform and improve. With your
collaboration, Tré will provide consistent insights
on COH programs, policies and resources.
6x a year: Jan, Mar, May, Jul, Sept, Nov
• Office of the Mayor, Civic Engagement
• 311 / Public Works
• Houston Police Department
• Houston Health Department
• Houston Fire Department
• Houston Parks Deparment
NEXT STEPS
Visitors and locals of color need a single point
of entry to access to arts and cultural events.
With your committment, Tré can increase their
awareness, access and participation.
6x a year: Feb, Apr, Jun, Aug, Oct, Dec
• Office of the Mayor, Cultural Tourism
• Houston Arts Alliance
• GRB Convention Center
• Houston First | Houston First Corporation
• Miller Outdoor Theater
Visitors and local residents can make
the most of your time in Houston with
a premium, on-demand, culture-rich
experience that puts your needs first.
You now have a one-stop solution for
communication to residents. Get ready
for a superior on-demand experience
with the must-haves you can’t get on
any other media platform.
Tré plays an active role in developing
the interest of education, travel, home,
entrepreneurship, finances, faith and
government as well as the topics of
medical and physical well being.
TOURISM
FIRSTYOUVISIT,
THENYOUFALLINLOVE!
GOVERNMENT
YOURTRUSTEDGUIDE
TOLOCALRESOURCES
MEDIA
ENGAGING
MILLENNIALS
THE DEFINITIVE VOICE
tré THE DEFINITIVE VOICE
tré THE DEFINITIVE VOICE
tré ECONOMICGROWTHLOCALRESOURCESTRAVELGUIDE
NEWS
GUIDE

2. Tréisamonthlyyearbook,celebratingthepeople,places
andeventsthatmakeHoustongreat.Stayconnected
tolocalAfricanAmericanresidentsandengagesmall
businessandvisitorswhenitmattersmost.
GLOBALCITY.
Get exactly what you want.
Connect with African-American locals
and visitors everytime. Celebrate
the cultural legacy, people, places
and events that make Houston great
with the new Tré Media experience.
HOUSTONISANEXTSTEPS
PREMIERSHOWCASE
+THE
PERFECT
NICHE
Black buying power
is expected to reach
$1.2 trillion this year,
and $1.4 trillion by 2020,
according to the University of
Georgia’s Selig Center for Economic
Growth. Houston can benefit from
this growth, since such combined
spending power would make Black
America the 15th largest economy in
the world in terms of Gross Domestic
Product, based on World Bank data.
As the largest consumer group of
color in the nation, this trend will
only continue to expand and have
an undeniable impact on the U.S.
economy. Houston is positioned to
lead this trend and prosper from
strategic leveraging of the market.
ENGAGE.
TRANSFORM.
TRANSCEND.
©STEPHANIECOLEMAN
THE DEFINITIVE VOICE
tré
NEWS
GUIDE
CULTURE
GUIDE• Secure editorial
content for Juneteenth
campaign by May 15.
• Receive info/ads from
1) Office of Mayor, 311
2) Health Dept (safety),
3) Police Dept (jobs),
4) Arts Alliance (culture)
5) HoustonFirst (travel)
6) GHP(fiscalgrowth)
• Short-termexpansion:
Launch Htv show en-
titled ”#Houston with
Ashley Turner”
• Long-termgoal:secure
5-year sccalable colla-
borative commitment
from 6-8 COH Depart-
ments and/or partners.
CASESTUDY
HOUSTONHEALTHDEPT
Having
Sex?
#LetsTalkAboutPrEP
letstalkaboutprep.com
Having
Sex?
#LetsTalkAboutPrEP
letstalkaboutprep.com
Bureau of HIV/STD
and Viral Hepatitis
Prevention
As Seen in
Tré Magazine
MARCH
2017
www.houstonhealth.org
22 | thetremag.com
IT CAN BE AWKWARD!When is the last time
you were tested or askedyour partner to see theirtest results? Yeah, you’reright it can be awkwardsometimes, but try toapproach the situationwith confidence.
Chances are if you’re
confident and bring itup without judgment,
your partner will be
open to the discussion.Who knows, they may bejust as worried as you tobring it up. Remember,
nearly everyone who ishaving sex will have thisconversation at some
point, and the soonerthe better. Here are
some tips that may behelpful in having these
conversations:
DON’T WAIT until theheat of the moment tostart talking about HIV.It’s better to talk aboutit earlier rather than
later—certainly beforeyou have sex.
Some men who are
living with HIV have
suggested that it helps
to talk about their
status earlier in the
relationship rather thanlater. Disclosing you areHIV-positive after you’vebecome close to someonecan cause your partnerto loose trust and feel
as though you have keptsomething important
from him/her.
If you’re looking for a wayto start talking, show thisarticle. Watch the videostogether, share the onlinelinks and use it as a way tostart the conversation.
Approaching the
conversation this way
doesn’t make it sound likeyou don’t trust him/her,but rather you’ve been
BELOW
Et magnatu sanihil
est, ut aut quos
endust, nullaccaturiculliquam lam ea
quunt, nihicate sus.
It is always time to have the talk. Worried about
how your new or existing partner is going to
react? You’re not alone, many couples have those
fears. Yet, Black women continue to be far more
affected by HIV than women of other races/
ethnicities and 87% of Black women with HIV
were infected through heterosexual contact.
#LET’S TALK
ABOUT PrEP
21xIn 2014 the rate of new HIVdiagnoses for black women inHouston/Harris County was21 times that of white women and6 times that of Hispanic women.
,
THETREMAG.COM
AND... OVERCOME
THE STIGMA. Learn to reduce stress
and elevate the dialogue around mental health.
,
PLUS+ A WORD WITH FIRST
DAUGHTER ASHLEY P. TURNER
Taking
Flight
JOBS STEM
OPPORTUNITIES
A new perspective
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new generation.
Explore the
possibilities
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long-term plan for success.
Want to start a new career in the
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You can explore the possibilities
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TM
tré
The
Def
initi
ve
Voic
e
30
thetremag
.com | 21
CANWE
TALKABOUT
SEX?It is important to
have conversations
with your partner
about safer sex and
healthy relationships,
but that can be
a lot easier said
than done.
• Develop 4-page
COHpromotional
editorials
1)Highlight iniitaive
2)Highlight 5-8
accomplishments
3)list upcoming
events
4)list keycontact
informaton
• Rate: $4,870each