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1. The company I have chosentodo isYork CityFC, theyare a football clubthatissituatedinthe northof
EnglandinYork. Theyare currentlya National 1
League side that’scurrentlysituated
17th
in the league.
York Cityisownedbya companycalledJMPackaging.JasonMcGill isthe chairman
and majorshareholderinthe clubafterhiscompanyJMPackaginginvestedalarge
amountof moneyintothe clubinreturnfor a large amountof shares.York wasfirst
founded in1908 where the clubthenplayedsevenseasonsinnon-leaguebefore
goingbustin 1917. Howeverthenanew clubwas formedin1922 and thenplayed7
yearsin the midlandsleaguebeforejoiningthe football league.Yorkthenplayedin
the thirdtieruntil 1959 where theywere then promoted tothe football league.
I have conducteda surveywhere Ihave askeda range of people aseriesof questions.Whatisyourgender
was the firstquestionthat Iasked.
The resultsfromthiswas half of
the people Iaskedwere male.
10% of the people whoIasked
preferrednottosay and the other
40% were female.Thismeansthat
the male audience is
stereotypicallythe audience that
watchesfootball therefore the
male audience willbe the
audience Iwill target.
The secondquestion Iaskedtogain an
ideaonthe audience Iwasdesigning
to. 15-25 was the mostpopular
audience thatwasasked.Thisdoesn't
helpme inthe designprocessaspeople
of all agesgo to the football grounds. I
howeverfeelthata logothat
representsall agesasa football clubis
there to represent andtoattract
people andfansof all agesinsteadof
justa specificaudience.
1 http://www.yorkcityfootballclub.co.uk/fixtures-results/league-table/
78%
22%
What Is Your Gender?
How Old Are You 15-25 26-36
0
1
2
3
4
5
6
7
8
15-25 26-36 37-47 48+
How Old AreYou

2. Thisis mythird question Ihave asked
and the response Ireceivedwasa
50/50 answerrelatingto dotheylike
football.Howeverthisansweris
50/50 thisdoesn'tchange the way
that I will be rebrandingthe
companyas I won't be targetingthe
people whodon'tlike football asI
will onlybe targetingfootball livers
because theyare the people wholike
the badges.
The 5th
questionthatI askedwas“What do youthinka badge shouldrepresent.”FromthisanswerI
receivedalotof differentanswersfromthisthe twomostpopularanswerswere abadge shouldrepresent
passionandthe secondmost popularpointwasa badge shouldrepresentthe townandculture.Thishelps
me massivelyasIwas hopingtomake the badge aboutthe town’s culture andsome of the iconicbuildings
and figuresthatislinkedtothe town.I wantto incorporate a lotof historyinto my designs tomake the
badge verymeaningful anditwill fill the fanswithpassionafighttomake sure theygetbehindtheirteam.
The last questionthatIaskedon my
questionnaire waswhatColours
Wouldtheychange.I wassurprisedby
the resultof this.The majorityof
people wouldn'tchange the colours.
Andthe 2nd
mostpopularchoice was
that theywouldaddblue intothe
logo. Thisgivesme a goodinsightinto
whatfans wanttheirnew logoto look
like andto whatthe coloursare going
to be.This helpsme because Inow
know to not reallychange the colours
inand to add some more blue intothe
logoas there'salreadyblue inthe logo
as it standsat the minute.
55
Do You Like Football
Yes No
3
1
4
1
1
What Colours Would You Change
Blue York Themed None Black Orange