Geodemographics, Psychographics, Ethnographic, Primary & Secondary Audience, Media and Product Preferences, Buying Patterns

1. The socio-economic status (aka- the ABC Scale) was originated by the National
Readership Survey in order to assemble stats on media audiences for television, radio
and just for of publications. It has been around since media has been turned into a
substantial piece of present day culture and has been a standout amongst the most
utilized forms of audience readership evaluations. It was set up in order to categorise
and portray social classes for media outlets. It includes the earnings of specific
occupations, age, gender and religious perspectives are considered when leading
review as it comprehends the audience better.
Before concluding any projects, in depth research must be accomplished before
taking it to the next level. The purpose in doing this, is so that the producer can
acquire a much better vision of the target audience. Not doing this would be futile as
it is not going to speak to the right individuals. The critical part of the system is how
much time it consumes, how much money could be potentially wasted if the item is
not made the way anticipated. Getting familiar with the sort of individuals, you need
to focus on the item that can make a wide assortment of approaches to publicise the
item at the same time.
Socio-economics:
I am currently focusing on Racial Discriminatory Abuse that takes place in Banstead,
a small slice of this is to comprehend the socio economical background of my
audience. My target audience is 13-65 years old. The reason why I chose to go for this
topic, especially focusing on Banstead, is because I know majority of the population
are white, and based on recent census there’s been an increase in ethnical diversity.
Majority of the individuals who live in Banstead are around the age range of 45-90,
meaning that there is a high chance of a very subtle distance. Including the fact that
no one would ever take notice of this, therefore there is a high chance of people
watching my documentary in their free time.
 Protected Characteristic Background Information Race. (2011). 1st ed. [pdf]
London: Reigate & Banstead Borough Council, p.Range of pages information
can be found. Available at: http://www.reigate-
banstead.gov.uk/download/downloads/id/628/race_including_ethnic_and_nation
al_origins_colour_and_nationality. [Accessed 28 April 2016].
Geodemographic:
Geodemographic is an individual’s age, religion, salary, sexuality and so forth. It
consolidates demographics (what makes you) and psychographics (your
identity/personality) and Geographic's (the region you live in). Geodemographic
research is a combines demographics, this is what makes you. For instance, your age
or gender. It likewise has psychographics, this is your character/personality. The
primary audience of my documentary will be the parents of the youngsters in

2. Banstead. Geodemographic research perfectly fits this on the grounds that the
parents will be interested about what their kids, especially teenagers are up to.
Psychographics:
Is finding out about identities, values, demeanours, interest and ways of life. This
allows you to get a genuine comprehension of the environment and individuals.
They are the estimations of your identity. My target audience would probably believe
that their kids are all well behaved and raised in the right way. Another case is that
that have a stereotypical opinion on teenagers and my narrative may either alter
their view or instead affirm it. By exposing the truth through my documentary, I can
either change individuals’ stereotypical view on teenagers or the actual village itself.
Perhaps the fact that teenagers aren’t the only ones who contribute in this.
Additionally if a few people had certain qualities they needed to share then I can
likewise discharge this in a documentary to expose the community.
Ethnographic:
It is the portrayal of people and societies with their traditions, habit, and common
contrasts. This is likewise to comprehend their lifestyle. Ethnographic is the sort of
research that examines the way of life of which an individual originates from. It takes
a gander at where they live and how they live likewise, it is to comprehend their
lifestyle. This impacts my narrative since it is about racial discrimination within
teenagers in Banstead. The downfall about my chosen topic is that it mainly focuses
in Banstead. This doesn’t give me the chance to preach the problem elsewhere,
making it ineffective as it isn’t effecting a great percentage of people who live outside
of Banstead.
Primary & Secondary Audience:
My primary audience are the parents of teenagers in Banstead, as they have the
doubt if their kids are virtuous. To be honest I believe that a child’s upbringing is
heavily relied on the parents, due to their occupation or their relationship with their
partner can really make a different in the kid’s life. My secondary audience are stars
of my documentation; teenagers. They may be curious of how we might see them
and perhaps speak out about why some go through that rough patch and end up
doing things that wouldn’t be advisory.
Media and Product Preferences:
As well know, people don’t really buy CD’s or watch TV. Majority of us watching
things and stream from iPlayer, ITV Player, online free movie streaming websites,
Netflix, and many more. When thinking about music, most of us tend to listen it on
iTunes, or download from illegal websites, Spotify or YouTube. Basically, any
technologies that can get you things fast and majority of the time free, is what

3. everyone goes for. However, this also means that you have to go through random
ads.
Buying Patterns:
Buying patterns is when individuals purchase items or services in specific sums, the
recurrence of purchasing and the planning of it. I found a site that demonstrates the
age insights of Netflix viewers in America which is distinctive to the UK yet at the
same time indicates great measurements. Its demonstrates that 16-24 totals up to
65% of Netflix viewers, 25-34 make up 58%, 35-44 make up 48%, 45-54 make up 34%
and 55-64 make up 24%.
 Statista. (2016). U.S. Netflix share of internet user by age 2015 | Statistic.
[online] Available at: https://www.statista.com/statistics/421839/netflix-internet-
user-age-usa/ [Accessed 29 Apr. 2016].