2. Background and Why
• I have used paperwork and different media platform to send
out my questionnaire to my audience (Facebook, whatsapp
and email) a my target audience are digital natives and they
would more likely to use their converged devices to check
messages etc. It is more easier to get the result from the
questionnaire as most of my friends are from Hong Kong
and through this method I can contact with them very easily.
Therefore I have managed to get all 30 results back from the
target audiences and I am going to note down and analysis
the result and apply their feeling and opinion to my
magazine.
4. Question 3
• As people can access to the internet very easily nowadays,
people do not tend to read any music magazine before, the
social media also provide a lot of news and gossip about
different artist. Especially because my target audience are
mostly digital natives and they have less income as they are
still studying, so that they do not tend to buy a pop music
magazine. As the internet is very easy to access, I will have
my own brand’s radio station and maybe digital TV channel
specifically for my magazine, so that the audience can know
about my brand from different media platform and therefore I
can bring the audience back to buy my magazine (As they
are younger audience than Billboard so they are digital
natives but more sophisticated than Top of the Pops
magazine)
5. Question 4
Which of these you would prefer when you read the magazine?
More text
More pictures
6. Question 4
• As my target audience are young unsophisticated foxthinker,
they are more likely to get distracted by the pictures of the
artist and also they do not really want to read a lot of text as
they might feel boring. Instead they might be interested in
looking at the pictures of the artist.
7. Question 5
• Which kind of artists you would want to see featured
Solo female artist
Solo male artist
A boyband
A girlband
8. Question 5
• My audience would want to see a solo girl artists featured on
the magazine as some of the male audience thinks that a
female artist could attract more heterosexual audience as
she would put herself into the male gaze. On the other hand
the female audience would more likely to expect a female
artist as she might give out personal identity to the audience
which the audience will follow her. The successful female
artist can also link to the empowerment with the female,
which can apply to David Daunlett’s theory
9. Question 6
• What would you prefer to read in the double page spread?
New single/album
Lifestyle
Career
10. Question 6
• My audience tend to want to know more about the career of
the artist because from her story it can gives out personal
identity to the audience and also it can let the audience
know more about the disadvantage and advantage as an
artist. Moreover a career story can based on a narrative
structures such as the binary opposition, which can appeal
to unsophisticated audience.
11. Question 7
• How many images would you expect to see on the cover of
a music magazine?
3
4
5
Or More
12. Question 8
• How many cover lines would you expect to see on the cover
of a music magazine?
3
4
5
More than 5
13. Question 7-8
• The audience would expect 3 images and 3 coverlines on
my magazine as the coverlines can tell the audiences what
inside the magazine as well as given out information to the
audience. Same as the coverlines, the audience expect 4
images because they think if there are too many images on
the cover page the audience will have less focus on the my
main cover artist.
14. Question 9
• Which shot type of the main focal image you would prefer to
see in a music magazine?
MS
LS
MCU
MLS
15. Question 9
• Although target audience have different opinion about the
shot type on my magazine, however most of them would
prefer a medium shot of the artist. This is because the
audience can also see the clothing of the artist from the shot
and they also think medium shot connotes more powerful
than the others. Moreover showing the clothing fit into the
postmodern consumerist society, as the millennials will
purchase items to show the identity of themselves
16. Question 10
• Which of these font type will appeal you more for a pop
magazine?
Font A
Font B
Font C
Font D
Font E
17. Question 10
• My audience has chosen Font type E is more appropriate for
my magazine as they think the style of bold, sharp, large
and casual will be suitable for a pop magazine which is
aiming at 18-24. The font type makes the audience feel very
‘casual’, which stereotype of boys and it can appeal to male
audiences.
18. Question 11
• How much would you expect to pay for a pop magazine?
2-2.99
3-3.99
4-4.99
More than 4.99
19. Question 11
• The audience would prefer to pay for the price between 3-
3.99 pounds because most of them have at least got a part
time job with a slightly less amount of income. As most of my
target audience are still studying in college/university, they
haven’t got too much money to afford a very expensive pop
magazine. Therefore they have picked the price that they
would expect or they are be able to afford.
20. Question 12
• Which of the following content will appeal you the most?
Content page A
Content pafe B
Content page C
21. Question 12
• Most of my target audience has chosen the style of the
content page within the Billboard magazine. This is because
their content looks very sophisticated than the other option
and it tells a lot of detail and information about the magazine
through the page. However, as the genre of pop is a
mainstream genre so part of the audience are maintain into
unsophisticated, the audience will pick a sophisticated layout
because the aspirational of becoming more sophisticated as
they are growing up.
22. Question 13
• What colour scheme would you prefer for my pop magazine?
Blue
Red
Orange
Green
23. Question 13
• Most of my audience has chosen red colour as the colour
scheme of the magazine as they think the colour of red
could attract more attention from the audiences. Also as they
feels the colour of red connotes love, which it can attract the
audience as the colour link to the dominant ideologies of
finding a partner. Also it connotes the passion for the music
and the artists, which he/she can motivate the audience to
achieve their dream
24. Question 14
• How many pull quotes would you expect on the double page
spread?
2
3
More than 3
25. Question 14
• I will use 3 pull quotes in the article on my double page
spread, this is because it is the convention design features
in the other pop magazine as the pull quotes can bring out
the topics and the which gives out social interaction to the
audiences
26. Conclusion
• Through the questionnaire I can be able to figure out how my audience
feels about my pop magazine as well as combine their suggestion so I
would know what should I do and improve for my magazine and my
coursework.
• What would I use…..
• More pictures less text
• Feature a solo female artist
• Interview and talk about the career of the artist
• 3 images, coverlines and pull quotes
• Medium shot as the main focal image
• Price of £3.50
• Using red colour scheme
• Use Font type E (Casual style)
• Use a slightly sophisticated content page.
