My thoughts on leveraging on authenticity- positioning Nigeria (Africa) to being a Global Brand.

1. (Thoughts on what defines the Nigerian Brand?)
-tomi wale
Nov 7th, 2016
CULTURE
NIGERIA IN

2. A BRAND IS A
REFLECTION OF
CULTURE.
Tomi Wale-Temowo, Nov7th, 2016

3. His marks (the brand)
here reflects his
culture, his language,
his food, his character,
his background &
could suggest his
strengths.
Tomi Wale-Temowo, Nov7th, 2016

4. From the look of this
picture, we know the
kind of culture she
belongs to.

5. the ideas, customs, and social
behaviour of a particular
people or society.
CULTURE.
Tomi Wale-Temowo, Nov7th, 2016

6. Brandreflects
CULTURE
Tomi Wale-Temowo, Nov7th, 2016

7. What is the
Nigerian Culture?
THE LIFESTYLE
THE THOUGHTS
THE FOOD
THE FASHION
THE PERCEPTION ON GLOBAL ACTIVITIES
Tomi Wale-Temowo, Nov7th, 2016

8. What has
caused the
culture-confusion?
Western Inclusion. They sold their authentic expression.
Tomi Wale-Temowo, Nov7th, 2016

9. What has
lately positioned
Nigeria Globally?
Tomi Wale-Temowo, Nov7th, 2016

10. Ingenious Music
D’banj’s “Oliva Twist” was
London’s Official New Year Eve’s
Countdown Song in 2012.
TuFace’ “African Queen” was
the Soundtrack to a Hollywood
Blockbuster “Phat Girls” in 2006
by 20th Century Fox.
Tomi Wale-Temowo, Nov7th, 2016

11. Ingenious Fashion
The Danshiki made from Abeokuta in Ogun State is now a global
attire in fashion as seen worn by Beyonce, Rihanna & Chris Brown- world top
artistes and fashion icons. Also, Michelle Obama wearing the Ankara.
Tomi Wale-Temowo, Nov7th, 2016

12. Ingenious Entrepreneurs
Iyin Aboyeji (left), co-founder
of Andela (also funded by Facebook’s
Mark Zuckerberg) to train Nigerian
programmers.
Audu Maikori, CEO, Chocolate City promoted
Nigerian Artistes with ingenious content who are now
recipients of the Best Act Awards on MTV & BET.
Tomi Wale-Temowo, Nov7th, 2016

13. MOST RECENT:
OUR OWN AYO BALOGUN WINS
EUROPEAN MUSIC AWARD FOR
BEST WORLDWIDE ACT.
Tomi Wale-Temowo, Nov7th, 2016

14. NOT
Western style of Music
Western style of Fashion
Western kind of Food
Western products for Enterprise
Tomi Wale-Temowo, Nov7th, 2016

15. LEVERAGING ON THE
STRENGTHS OF THE
MILLENNIAL* DEMOGRAPHIC
*People born between 1980-2000
Tomi Wale-Temowo, Nov7th, 2016

16. The Millennial’s Character
Ÿ Creative
Ÿ The most educated generation in history
Ÿ Civic-Oriented
Ÿ Entrepreneurial
Ÿ Global Citizens
Ÿ Work extra-hours in areas of interest
Ÿ Technologically savvy
Ÿ Liberal
Ÿ Confident
Ÿ Progressive
Ÿ Above all, AUTHENTIC
Tomi Wale-Temowo, Nov7th, 2016

17. Existing Infrastructure
Social Media Platforms
Tomi Wale-Temowo, Nov7th, 2016

18. THE AUTHENTIC CHARACTER OF THE
MILLENNIAL DEMOGRAPHIC (WITH OTHER
CHARACTERS IN THE BAG) WILL PUSH THE
INGENIOUS CONTENT TO THE MEDIA
SPACE, THROUGH THE EXISTING PLATFORMS.
THE AGGREGATE OF ALL THESE ACTIVITIES
WILL GIVE NIGERIA THE NEW BRAND IT DESERVES.
Tomi Wale-Temowo, Nov7th, 2016

19. DO ALL YOU
CAN TO SUPPORT
MILLENNIALS.
LISTEN TO THEM. TRY THEIR VIEWS. GIVE THEM OPPORTUNITIES.
THEY’LL GROW YOU.

20. WITH BASIC INFRASTRUCTURE THAT WILL HELP THIS DEMOGRAPHIC
EXPRESS THEMSELVES, WE WILL BEGIN TO SEE AN INCREASED LEVEL
OF BEAUTIFUL GLOBAL AWARENESS, FROM AN AGGREGATION OF
INGENIOUS/AUTHENTIC ACTIVITIES.
THE BRAND NIGERIA IS AN ENCOURAGEMENT OF AUTHENTIC
CONTENT AWAY.
SINCE MAJORITY OF MILLENNIAL ACTIVITIES ARE ONLINE, THE
INTERNET WILL IDENTIFY & EASILY SELL THE NEW #TREND. THAT IS
A BIG STEP TO THE NEW NIGERIA.
CONCLUSION
Tomi Wale-Temowo, Nov7th, 2016

21. I SEE OUR CULTURE, IF RIGHTLY ENCOURAGED AS
ONE OF THE GLOBAL WAYS TO GETTING THINGS
DONE IN LESS THAN A DECADE.
Tomi Wale-Temowo, Nov7th, 2016

22. Tomi Wale-Temowo
Creative Director, GetUpInc.
www.getupinc.com