Ontario Place's Original Values
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In order to create places people love, project leaders need to craft a higher purpose statement along with simple but evocative shared values.
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Ontario Place's Original Values
- 1. Ontario Place Building on values at
- 2. BEAUTIFUL ARCHITECTURE, RANDOM AMUSEMENTS Today the architectural gem known as Ontario Place is dark because its stated purpose was always viewed as vague. During the 1970’s the intent to "promote Ontario's assets" (from trees to turbines) was translated into boring, didactic exhibits. This was followed by decades of boring, passive amusements. 1971-2011
- 3. Sept 2016BEAUTIFUL ARCHITECTURE, REAL HUMAN ENCOUNTERS Mary Coble performs Pulse at in/future, Sept 15-25, 2016 Ontario Place. The in/future art and music event brought surprise, delight, discovery, imperfections, identity, meaning wackiness...and humans talking to humans.
- 4. In/future revived the power of shared values at Ontario Place. in/future, Sept 15-25, 2016
- 5. In 1971, our government viewed things as Ontario’s biggest asset (from trees to turbines). Today we recognize that our diverse, inclusive culture sets us apart.
- 6. Today we say, “We are citizens, not consumers.”
- 7. What if we build on the original values of Ontario Place?
- 8. What if we began by defining a purpose for this place that serves citizens, not consumers?
- 9. What if...every business on the site shared these values? Ontario Place circa 1971, photo courtesy of Eb Zeidler.
- 10. Steel Cut Coffee at in/future event Sept 15-25, 2016.
- 11. in/future, Sept 15-25, 2016 artist: Gareth Lichty, "Warp (Ontario Place)"
- 12. Here are five enduring values I’ve seen at Ontario Place: Ontario Place circa 1971, photo courtesy of Eb Zeidler.
- 13. 1. Aim high Architect Eb Zeidler believed that people have high aspirations, as well as a need to connect to other people and the land. He did not underestimate his audience. “Aim high" does not mean "spend a lot of money on slick, one shot renovations." Instead, we can pursue a phased "launch and learn" approach. Ontario Place Master Plan drawing by Eb Zeidler.
- 14. 2. Keep it human Humans are attracted to nature, texture, art, surprise, delight, discovery, imperfections, identity, meaning—and other humans. They ultimately resist artificial, settings that are generic, frenzied, sterile, meaningless, constricted, monolithic, overly programmed and predictable.
- 15. in/future, Sept 15-25, 2016 3. Mix it up The original Ontario Place attracted people of all backgrounds, ages, abilities, cultures and economic means. The in/future event offered choice and challenge to diverse visitors, through a broad range of music and art installations. Ontario Place can bring us together, sparked by variety and united by our curiosity.
- 16. 4. We can do it (launch & learn) When it opened, Ontario Place celebrated a can-do culture, which was also evident during the in/future event (but absent during the amusement park years). A culture of innovation is not all about technology; we need places that celebrate experiments and instil confidence by making things and knowing "we can do it.” in/future, Sept 15-25, 2016
- 17. 5. Talk to strangers Conversation is the antidote to fear and misunderstanding. Ontario Place is a catalyst for conversation with its layers of history, dramatic architecture, views and integration of nature. It encourages interaction by offering a variety of places to relax and mingle. Stimulating art installations further encourage conversation. photo taken at in/future, Sept 15-25, 2016 artist: Robert Hengeveld. "Howl"
- 18. We live in a global society that is threatened by wall-builders who incite fear and suspicion while breeding conformity. Ontario’s greatest asset is its inclusive, diverse and creative culture. But much work needs to be done to keep our healthy spirit alive and to serve “citizens, not consumers.” photo taken at in/future, Sept 15-25, 2016, artist: Robert Hengeveld, "SSSpun"
- 19. Conversation is the antidote to fear and misunderstanding. Ontarians are not wall-builders. Ontario Place is a catalyst for conversation and minimizing walls. Sharon VanderKaay www.vanderpalette.com Ontario Place circa 1971, photo courtesy of Eb Zeidler.