Final Term Project Requirements For this project you will conduct research on and analyze a specific C Suite leader and a major business decision that was made by that leader. To begin you need to select your topic with the following steps: 1. Select a C Suite leader to profile. Pick someone who is visible in the public eye. The CEO of a public American company can be a good choice. Part of your research will be to read press and news reports on this person so it is a good idea to check on their public visibility before finalizing your selection. CNBC.com, YouTube, Fortune.com and WSJ.com are all good sources for interviews and videos on business leaders. 2. Identify a major strategic marketing decision the company made while that person was in their C- Suite role. Common strategic marketing decisions are launching a new product, acquiring a business/entering a new market, rebranding a product, launching a major marketing campaign. Example: Elon Musk CEO of Tesla oversees the decision to launch a self driving car. For the project you will conduct research on the executive, the company and the business decision and use your findings to write a report in which you: 1. Describe the leadership background and leadership style of the executive (what is their leadership experience, what style of leadership do they demonstrate, what are previous successes/failures) 2. Analyze the strategic business situation relevant to this decision: What forces were driving the company to take this action? What problems do you think they were trying to solve with this decision? Use data as much as possible. 3. Take the role of a member of the Board of Directors for the company and identify three risks that the company should address in making a commitment to this course of action (e.g. risk that culture of acquisition will not fit into company, risk that leader is repeating a decision from the past that did not turn out well, etc). Course Concepts: 1. Daniel Goleman - a leading authority on emotional intelligence – has identified six effective leadership styles: a) Pacesetting: “Do it my way”. b) Commanding: “Do it because I say so”. c) Visionary: “Let’s remind ourselves of the larger purpose”. d) Affiliative: “People first, task second”. e) Democratic: “Let’s work it out together”. f) Coaching: “Let me help you develop” 2. Who are the stakeholders for his company in this case? Can the relationships with any of these groups be improved? What actions should be taken by leaders? 3. How this case situation required the leaders to use IQ/RQ/EQ skills. 4. Considering the way in which C Suite executives make decisions, and the factors that drive good/bad decision making. 5. We have examined the use of data in making decisions, and read about how Gap uses data to make some marketing decisions. 6. Perils and Pitfalls of Leading Change 7. What kind of leader was him? S.

1. Final Term Project Requirements
For this project you will conduct research on and analyze a
specific C Suite leader and a
major business decision that was made by that leader. To begin
you need to select
your topic with the following steps:
1. Select a C Suite leader to profile. Pick someone who is
visible in the public eye.
The CEO of a public American company can be a good choice.
Part of your
research will be to read press and news reports on this person so
it is a good
idea to check on their public visibility before finalizing your
selection. CNBC.com, YouTube, Fortune.com and WSJ.com are
all good
sources for interviews and videos on business leaders.
2. Identify a major strategic marketing decision the company
made while that
person was in their C- Suite role. Common strategic marketing
decisions are

2. launching a new product, acquiring a business/entering a new
market,
rebranding a product, launching a major marketing campaign.
Example: Elon
Musk CEO of Tesla oversees the decision to launch a self
driving car.
For the project you will conduct research on the executive, the
company and the
business decision and use your findings to write a report in
which you:
1. Describe the leadership background and leadership style of
the executive (what
is their leadership experience, what style of leadership do they
demonstrate,
what are previous successes/failures)
2. Analyze the strategic business situation relevant to this
decision: What forces
were driving the company to take this action? What problems do
you think they
were trying to solve with this decision? Use data as much as
possible.
3. Take the role of a member of the Board of Directors for the
company and
identify three risks that the company should address in making a

3. commitment to
this course of action (e.g. risk that culture of acquisition will
not fit into company,
risk that leader is repeating a decision from the past that did not
turn out well,
etc).
Course Concepts:
1. Daniel Goleman - a leading authority on emotional
intelligence – has identified
six effective leadership styles:
a) Pacesetting: “Do it my way”.
b) Commanding: “Do it because I say so”.
c) Visionary: “Let’s remind ourselves of the larger purpose”.
d) Affiliative: “People first, task second”.
e) Democratic: “Let’s work it out together”.
f) Coaching: “Let me help you develop”
2. Who are the stakeholders for his company in this case? Can
the relationships

4. with any of these groups be improved? What actions should be
taken by
leaders?
3. How this case situation required the leaders to use IQ/RQ/EQ
skills.
4. Considering the way in which C Suite executives make
decisions, and the
factors that drive good/bad decision making.
5. We have examined the use of data in making decisions, and
read about how
Gap uses data to make some marketing decisions.
6. Perils and Pitfalls of Leading Change
7. What kind of leader was him? Start with the last name of the
person you are
commenting on (e.g. Musk: This is a dynamic leader).
8. Now that we have studied many aspects of leadership we will
spend our time
looking at the very real situations we will face on the job. Each
of you will be
asked to work on teams, and many of you will work with
colleagues around the
world. As you think about what you have learned in our class,
what will be

5. your personal priority as a team member? as a member of a
global team?
9. What challenges do the leaders face in managing a complex
global
organization? What do you think the biggest leadership
challenges are for the
this C Suite team? What are the benefits of reorganize? Any
risks?
Deliverable: Word document due May 2nd 5pm via NYU
Classes，
6 pages, single space.
Grading: 35 Points. Submissions will be evaluated on several
criteria:
1. Thoroughness: Are all topics addressed completely and with
rigor?
2. Supporting data and research: Is there evidence of research
and data to support
the key points? Are there at least 2 references to specific
examples of this leader
in action (interview quotes, video quotes, etc)

6. 3. Are there references to relevant course concepts? Try to link
some course
concepts to your observations to support your interpretations.
4. Synthesis: Are research findings, data and course concepts
used to create a
clear point of view?
5. Professional document and presentation: Is the document
clear, and concise
with minimal errors of grammar and vocabulary ?Is the
document easy to follow
and persuasive?
You can use business formatting (bullets, graphics etc) to help
tell your story.