Analysis Of Ford Motor Company

Analysis Of Ford Motor Company
1.Introduction
This essay aims to use two events in Ford Motor Company to outline how global business
environment has changed during the two decades. The first event introduces that Ford Motor
Company bought Volvo cars in 1999, and the second event indicates that Ford Motor Company sold
Volvo to a Chinese car manufacturer, Zhejiang Geely Holding Group Co., Ltd (Geely) after the
financial crisis in 2010.
This essay will be structured in three parts. The first part of this essay begins by brief introduction to
the first event, and then this essay will use the PEST analysis to evaluate the global business
environment around 2000. Besides, similar to the first part, the second part of this essay will go to
analyze the second event with PEST analysis, and discuss the global business environment after
financial crisis. Importantly, this essay will focus on how global business environment has changed,
but not concentrate on Ford Motor Company itself. The third part of this essay will compare and
contrast the two events happened in different ages and demonstrate the change of global business
environment. To sum up, this essay will attempt to draw some conclusions about the tendency of
global business environment in political, economic, sociocultural and technological dimensions.
2.The First Event
In 1999, having bought Jaguar and Aston Martin, Ford Motor Company continued to takeover Volvo
cars, in order to expand markets and chase maximized profits.
2.1. Political Environment
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Volvo Failure
Implementation and Impact
Recommendations
In today's competitive environment checking service quality is considered as an important strategy
to retain the customers. Gap analysis is a tool to check the differences between standards set and
service delivered. The main concern was identified through the evaluation of the findings is the
improvement of customer expectations in Johannesburg branch. This study was conducted to
improve customer's expectation and retain them. The author perceived expectations could be
improved far better than it is currently to avoid poor service delivery.
The gap is between service quality specifications and service delivery, where employees can
improve to meet the standard set by Volvo and leave up brand values. ... Show more content on
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The recommendation is made to Volvo at Head Office, to implement in the management strategies
of management teams at Volvo branch level. The gap that has been identified is more of an
opportunity for the company to improve on than for competitors.
There are five focus areas that were identified by the author to see if Volvo delivers brand was
welcoming at branch level, the feedback and follow–up by employee, communication of the brand
by the employees, marketing & communications evaluation, customer satisfaction and customer
loyalty.
1. Feedback and follow–up by employee
The follow–up from the sales executives from Pretoria and Johannesburg Volvo branch was good.
For a number of the groups there was follow up pertaining the products they promoted or
quotations. The author received follow–ups by telephone calls or email messages.
It is recommended that the follow–up with the customers must be a priority and promote their
products to customers. Although the proposals are on Volvo letterheads, the e–mail message should
have the same professional appearance.
2. Communication of the brand by the

Volvo & Cloud
VCC is recognized as a technological innovator & leader. It has bolstered its reputation for
safety with such innovations as pedestrian airbags and traffic start–stop while accounting for the
future with next–generation technologies like road–trains & car–to–car communications. Judge
how VCC (Volvo Car Corp.) integrated the Cloud Infrastructure into its networks Volvo Car
Corporation (VCC) integrated the Cloud Computing Infrastructure into its networks. VCC entered
into a technological partnership with another reputed company, Ericsson, which specializes in,
inter–alia, third–party outsourcing with reference to ICT (Information & Communication
Technology). VCC seeks to leverage Ericsson 's ICT experience in integrating the ... Show more
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Issues accounted through the widespread data complex are sent to whoever requires obtaining them,
in order to consume it abundantly. Early in the life of a component, any intricacies discovered save
the company a fortune. VCC's use of genuine knowledge communicated / received concerning a
particular fact / circumstance helps maintain its place as one of the highest quality automobiles
promoted. The real time environment of the understanding the company collects and then
disseminates assists in keeping it ahead of its competition. How the Big Data strategy gives VCC a
competitive advantage VCC acquires an intense competitive advantage over its competitors, having
integrated cloud computing into its strategy for the future. Further, vehicles of the future will
amalgamate & integrate the same level of digital services that consumers today are used to
have in their homes or at work. Cloud computing is invariably a cost efficient method to use,
maintain & upgrade. Traditional desktop software costs VCC substantially. Adding up licensing
fees for multi–user permit is expensive for the business. The cloud, offered at rather inexpensive
rates comparatively, significantly lowers the costs. Besides, there are many scalable options
available, which make it very practical for VCC. Storing information in the cloud gives VCC an
almost unlimited capacity. It needs not worry about running out of storage space or increasing its
current storage

Akron
Case Study:
Village Volvo CASE 2.1
Shahrzad 20121014
Zahra 20121016
Index Introduction about Village Volvo Village Volvo's Service Package Distinctive characteristic of
Service firm Characterize Nature of Service act Characterize Relationship customers Characterize
Customization and judgment Characterize Nature of demand and supply Characterize Method of
service delivery Village Volvo back–office management Village Volvo Versa Volvo Dealers
Conclusion
Introduction about Village Volvo and their mission statement
The mission of the Village Volvo is to profit from the sale of automobiles, parts and services. They
are seeking to achieve this by ... Show more content on Helpwriting.net ...
o Consistency: Doing test–drive after repairing the car, which confirms the problems were sorted
out. The parts which been replaced would be returned back in a neat box to the customer. o
Availability: A fix times for the drop–in times (3–5 pm Wednesdays and 8–10 am Thursdays) for
quick, routine jobs such ad tune–ups and buyer checks of used cars.
Implicit service: Psychological satisfaction that customer may sense.
Waiting: Waiting room provided with relaxing facilities.
Convenience: For quick services they action immediately, but that encourage clients to schedule
appointments to diagnosis specific problems.
2. How are the distinctive characteristics of the service firms illustrated by Village Volvo?
Customer participation in the service process: waiting room equipped with a T.V., comfortable
chairs, coffee, a soft drink vending machine, magazines, newspaper Simultaneity: Vehicle repaired
only when it comes, variation in repairs/day (between 3 – 5 Pm Wednesdays and from 8 – 10 Am
Thursdays. For tune–ups and oil change and buyers of used cars.), not only quality but other
measures like customer satisfaction. Perishability: Capacity of Village Volvo, an hour without repair,
as its been specified in the heavy customer hours for problem discussion about the car with
mechanics. Intangibility: Reputation of Village Volvo, like

Volvo Marketing Strategy
Bachelor Thesis (15pt)
Does Volvo Cars' marketing strategy differ according to consumer behavior in Sweden and in
France
A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden Deborah
Samama Jessica Vega
Supervisor : Owe R. Hedstrom Spring Semester 2010 Umeå School of Business
Acknowledgments
We would like to thank our supervisor Owe R. Hedstrom who, with his experience, has helped and
guided us in the writing process of our Bachelor thesis. Our thanks also go to our Swedish
acquaintances who have helped us translating some of our sources concerning Volvo Cars from
Swedish to English. They also gave us precious information about the Swedish culture and values
and allowed us to understand better the ... Show more content on Helpwriting.net ...
..................... 3 1.2. Theoretical
background........................................................................................................... 4 Brand
image..................................................................................................................... 4 Consumer
perception ...................................................................................................... 6 Adaptation
....................................................................................................................... 7
1.2.1. 1.2.2. 1.2.3. 1.3. 1.4. 1.5. 1.6. 2.
Research question ................................................................................................................... 7
Purpose.................................................................................................................................... 7 Scope
....................................................................................................................................... 8 Limitations
............................................................................................................................... 8
Methodology chapter.......................................................................................................... 10 2.1.
Practical preconceptions

Volvo Case Analysis
Industry information
The transportation and logistics company is a fast growing industry, and it is very competitive.
Many companies invest heavily in the transport and logistics company to ensure the flow of goods
from the producer to the consumer market. A good flow of products to the consumers provides
growth in a country. The logistics companies deal with the planning and coordination of the
transportation and delivery of the goods. In 2015, the U.S earned $1.48 trillion, which was
approximately 8% of the annual gross domestic product (GDP) (U.S Logistics Industry–Statistics
and Facts, 2017). Many firms, both multinational and local, have tried to find solutions to the
underlying problems in the transportation and Logistics industry to ensure good movement of goods
from producer to consumer market.
Company information
The Volvo Group is the leading manufacturer of trucks, buses, and engines. The company also deals
with construction equipment. The Volvo Group Company was established in 1915 (Volvo Group,
2017). The Company's headquarters are in Gothenburg, Sweden and it has branches in various parts
of the world. The company employs over 90,000 people and sells its products to approximately 200
markets (Volvo Group, 2017).
The company started as a small local industry, but over the years it has grown to a leading transport
solutions provider by manufacturing trucks and buses. The Volvo Group Company started with the
production of first generation cabs and Engines. The

Case Study : Ford Motor Company
Ford Motor Company is presently ranked as the fifth biggest automobile brand in the world. In
2014, it produced about 6 million automobiles and generated revenues of $142 billion in 2015,
mainly through sales in the United States, which continues to remain its biggest market. The mission
statement of Ford Motor Company is "one team, one plan, one goal", which is best understood in
terms of the "One Ford" mission that is now a major element of the One Ford plan introduced in
2008. One team implies that people work in teams in a lean global environment with the objective of
attaining leadership in the automobile sector by creating maximum satisfaction for customers,
employees, dealerships, suppliers, investors and the community at large. ... Show more content on
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The company's One Ford global product lineup makes use of international platforms in quickly
delivering products in order to meet customer aspirations. Ford has 12 major platforms from where
it meets all its international demand. It has been proactive in reinvesting revenues emanating from
these platforms in order to consistently strive towards product development and introduction of
more advanced vehicle models. In meeting its objectives of consolidating its global platforms, Ford
is actively involved in making innovations in every aspect of its business. The company is
recognized as a technology leader in the automobile industry because it delivers technologically
advanced and affordable vehicles to its customers. In fact, Ford has established its Creating Value
Roadmap (CVR) through which a constantly changing environment is adapted in keeping pace with
technological advancements, prime objective being to provide greater value to customers. The CVR
process entails constant risk monitoring in view of the fast changing global business environment. It
is through this process that the company's business plans are driven in terms of setting targets for
expansion and revenues and satisfying

Descriptive Essay About My First Car
My first car My journey begun on a spring day, when my boyfriend at that time–now my husband
said that is right time to buy a car. Even though I was 23 at that moment, I had a feeling like I will
be so independent despite the fact that from the age of 18 years old I didn't live with my parents ,I
traveled in Europe by myself and I was already an independent person. In contrast with the US, in
Russia the minimum age to drive a car is 18 years old but there is no much in a car because the
public transportation is cheaper and more convenient because it is close to every location that you
may need as well as lack of parking spots that make parking seem endless. On the top of
disadvantages, is the stereotype that the worst drivers in Russia are females? These were my reasons
why I started to drive only at 23, the perfect age when I just moved to US. The thought that I will
have a car, my own car, made me feel very confident in myself. Thinking about my future first car
made me so happy like I were a child expecting for Christmas gifts, unwrapping the presents
without any idea about what is inside of the box. Unlike a child, I knew what is inside of the box,
something that suits my budget, around 2 or 3 thousands. I was searching a car not for its shape,
color or model but by my budget. As every first car owners I wanted car that will be cheap in
maintenance, with the lowest gas mileage ,new inside and outside and with a clean title. My dreams
were destroyed very fast, at the

Disadvantages Of Driving
My journey began on a spring day, when my boyfriend at that time–now my husband said that is the
right time to buy a car. Even though I was 23 at that moment, I had a feeling like I will be so
independent despite the fact that from the age of 18 years old I didn't live with my parents ,I traveled
in Europe by myself and I was already an independent person. In contrast with the US, in Russia,my
homeland country, the minimum age to drive a car is 18 years old, but there is no much need in a car
because the public transportation is cheaper and more convenient, the bus stations are close to every
location that you may need as well as if you drive a personal vehicle there is always an issue with
the lack of parking spots that make parking seem endless. On the top of disadvantages, is the
stereotype that the worst drivers in Russia are females. These were my reasons why I started to drive
only at 23, a perfect age, when I just moved to US. The thought that I will have a car, my own car,
made me feel very confident in myself. Thinking about my future first car made me so happy like I
was a child expecting for Christmas gifts, unwrapping the presents without any idea about what is
inside of the box. Unlike a child, I knew what is going to be inside of the box, something that suits
my budget, around 2 or 3 thousand. I was searching a car not for its shape, color or model but
according my budget. As every first car owner, I wanted a car that will be cheap in maintenance,
with the

Bastion Of Correctness
The Automotive Media: Last Bastion of Sanity in the World of Political Correctness Welcome to the
automotive world, the last holdout in the battle against political correctness. This is one of the few
places left where one can make a statement about women and men and not be assaulted with court
cases or be accused of being a bigot. In the automotive media, it is still acceptable to represent men
in business suits driving luxury vehicles, and to show mothers driving their kids in a minivan. There
is one simple reason that the automotive media has remained unadulterated by political correctness–
money. As a private industry, both car manufacturers and aftermarket companies have one goal, to
sell cars and car related products, and to make ... Show more content on Helpwriting.net ...
This ad shows us the more traditional view of the male as a powerful businessman, and one who is
always in control. This advertisement for Volvo was also featured in the September 2006 issue of
Car and Driver. This image varies significantly from the Jaguar ad. It depicts a woman driving a car
with two male passengers. However, despite the more modern view of women, this ad has
undertones which reveal much about the differences in the way men and women think. For years,
Volvo has been has set the bar for automotive safety. In general this tends to appeal more to female
audiences. For most men safety is rather low on their list of considerations when purchasing a
vehicle. Quite the opposite is true for women; safety is of top concern. This ad initially looks
progressive and PC, but when one considers brand history and who the ad actually targets, it
becomes evident that Volvo recognizes that women are more safety oriented than men, and as such
are a more appropriate market for their vehicles. This violates the foremost assumption of PC–that
men and women viewed in the same way. When more research into Volvo's marketing techniques is
done, even more can be learned about the company's target audience and the methods used to reach
them. In 2004, Volvo unveiled a concept known as the Volvo YCC. This car was different from the
beginning–it was to be the first car designed by women, for women. The design team consisted of
around 100

Village Volvo Essay
Case study Village Volvo
1. Describe Village Volvo's Service Package
Supporting Facility
1. Location
Suburban location –problem: when customer bring and leave their car for reparation, they might
have problems to get back to town.
2. Interior decoration
Waiting room is equipped with a TV, comfortable chairs
3. Supporting equipment?
Not specified
4. Architectural appropriateness?
New butler building (prefabricated metal structure) four work bays, an office, waiting area and
storage room
5. Facility layout
–waiting areas provided mainly used for customer who come for a quick, routine jobs etc
Facilitating goods
1. Consistency:
Excellent care of customers' unique requirements
2. Quantity?
3. Selection ... Show more content on Helpwriting.net ...
In its particular operation area Village Volvo can feel certain in not being copied, for the simple
reason that the market for this special service is to small.
Due to the fact that both owners worked for the local Volvo dealer before they have opened their
own business, they have already known many clients and enjoy a good reputation as well

Heterogeneity
Even Volvo's service is
3. Characterize Village Volvo in regard to
The Nature of service act The service of the Village Volvo is actually a 'physical possession' and
tangible but has features of the category 'people's bodies' as well.
Even the car is object of the service process car owner bring the car to village Volvo and are in
consistent contact with the service firm. This means that facility design and employee interaction
have a significant implication on customers' impression.
The relationship with the customer
Village Volvo cultivates an intense contact to its customers.
Cars that have been repaired once are recorded in a system called CCVD.
However there is no formal relationship with the customer according to H. Lovelock's matrix
'classifying Services to gain Strategic marketing insights.
It would not make sense for village Volvo to offer a membership to the customer. Once a customer
brings his/her car for reparation he/she expect the work to be done accurately, which means the

Swot Analysis of Tata Motors
AUTOMOBILE INDUSTRY
[pic]
TATA MOTORS
SWOT ANALYSIS
REPORT PREPARED BY:
[pic]
INTRODUCTION
Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company),
was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as
India's largest and the world's 5th largest passenger automobile and commercial vehicle
manufacturing company with a product range designed to meet national and international
transportation needs.
Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into
passenger cars like Tata Sierra,Tata Estate,Tata Indigo and Indica, concept vehicles like Aria
Roadster and Tata ... Show more content on Helpwriting.net ...
Also because of this consumers may think the passenger cars can lack aesthetics and are more built
for robustness. According to auto experts, low cost is a stronger motive at Tata Motors that
sometimes makes quality take a backseat. The company is overstaffed and hence human resource
utilization is sub optimal. Also decision making gets a hard hit due to extensive hierarchy prevalent
at Tata Motors. They do not have a presence in high volume markets like Europe and America. Not
very high car sales volume which hampers their future plans like increasing their production and
expansion.
[pic]
OPPORTUNITIES Tata plans to leverage on the strong presence of TDCV in the heavy–tonnage
range and introduce products in India at an appropriate time. The JV with Marcopolo will be
beneficial to both companies since the latter will absorb technology and expertise in chassis and

aggregates from Tata Motors, and Marcopolo will provide know–how in processes and systems for
bodybuilding and bus body design. JV with Fiat, it is likely to gain access to Fiat's diesel technology
and to the latter's strong overseas distribution network for its passenger cars. Tata Motors may

Navistar Case Study
Executive Summary
Navistar was a worldwide leader in the manufacturing medium and heavy trucks for 17 consecutive
years in the North American market. Navistar's premium conventional trucks were produced at the
Chatham assembly plant, which had almost 14 years experience in producing Navistar's premium
line since 1983. Navistar had forecasted increased industry demand for heavy and medium trucks in
1998. Especially, the Chatham assembly plant's customers had strict requirements to the truck's
quality and delivery date. As the assembly supervisor in Chatham, Andy Ramsz encountered the
interior trim quality and delivery problem for the truck. Andy had begun to gather data on the
interior trim supply problem and he got the crucial reasons ... Show more content on Helpwriting.net
...
Environment and Root Cause Analysis Navistar considered quality and on–time delivery as a
priority that came before costs; therefore, top management as well as initiatives to improve
processes and on–time delivery supported various improvement initiatives to quality programs.
Andy is an assembly supervisor but had very broad job responsibilities. Andy's time was taken up in
areas such as supplier quality evaluations, internal process documentation, process improvement,
and much more. His focus was very widespread and his day was drawn away from scheduled and
unscheduled meetings; this position required long hours and weekend work. In addition to the
quality issues, truck interior trim shortages was another challenge, which resulted in reordering of
trim parts leading to additional material handling, and post–assembly installation. These delayed
parts required overtime that increased cost and delayed delivery of the finished truck of the
customer. Issues came from both Navistar and their supplier Trimco. Navistar had design changes
such as different sizes, repositioning of mechanisms and other various designer and material
changes; however, these changes to the truck interiors were not communicated to Trimco before
production runs were completed. As a result, parts were shipped with different specifications than
those needed for proper fit during assembly. Due to the lack of coordination and communication,

Tata Motors: New York Stock Exchange (2004)
Tata Motors is listed in the New York Stock Exchange (September 2004) and has emerged as an
international automobile company. Through subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar
Land Rover, acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company,
South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles
Company has launched several new products in the Korean market, while also exporting these
products to several international markets. Today two–thirds of heavy commercial vehicle exports out
of South Korea are from Tata Daewoo. In 2006, Tata Motors formed a 51:49 joint venture with the
Brazil–based, Marcopolo, a global leader in body–building for buses and coaches to manufacture
fully–built buses and coaches for India – the plant is located in Dharwad. In 2006, Tata Motors
entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand, and entered the market in 2008.
Tata Motors (SA) (Proprietary) Ltd., Tata Motors' joint venture with Tata Africa Holding (Pty) Ltd.
set up in 2011, has an assembly plant in Rosslyn, north of Pretoria. The plant can assemble, semi
knocked down (SKD) kits, light, medium and heavy commercial vehicles ranging from 4 tonnes to
50 tonnes. ... Show more content on Helpwriting.net ...
The company's commercial and passenger vehicles are already being marketed in several countries
in Europe, Africa, the Middle East, South East Asia, South Asia, South America, Australia, CIS and
Russia. It has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.
The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in
South Korea, Italy, Spain, and the

Gender, Race, And Class
In the All–New Volvo XC90 commercial the first words to appear on the screen is "What is
Luxury?" In this commercial it appears that luxury can only be afforded by primarily white, rich
males. The media in the United States has made a lot of progress towards showing gender and racial
equality on TV but America still has a long way to go. As of 2015 white men still have a patriarchal
ranking in media compared to women and minorities. This essay will be discussing how
intersectionality, such as gender, race, and class, play a key part in gender roles in TV media today.
Luxury is the main focus in Volvo Cars US' commercial for their new Volvo XC90; but what does
luxury mean? According to Merriam Webster Online, the definition of luxury is something that is
expensive and not necessary ("Luxury"). But according to the All–New Volvo XC90 commercial,
luxury signifies simplicity, a sanctuary, confidence, and safety. First of all this commercial is
showing that all of those things are expensive and they are not a necessity to live. Anyone can gain a
sanctuary and confidence for free. Those things do not come from buying something expensive, they
come from how an individual feels about oneself. In the commercial it shows a white man driving
and navigating the touch screen GPS system while a white woman sits in the passenger seat and
smiles at the man. The video goes on to show the interior and exterior of the car itself. Towards the
end, the car is shown driving through a fancy,

week 2 paper ENG225
The movie I will write about is the The Purge Anarchy. I would say have more than one genre. I
would say that the genres are action, horror and thriller. Action movies are movies that have a
tremendous impact, continue high energy and lots of physical activities. Horror movies are
unsettling movies designed to frighten and panic, cause dread and alarm, and to invoke our hidden
worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same
time in a cathartic experience. These are types of films known to promote intense excitement,
suspense, a high level of anticipation, ultra–heightened expectation, uncertainty, anxiety, and nerve–
wracking tension. Thriller and suspense films are ... Show more content on Helpwriting.net ...
They look under their car and see that the wires were cut. The masked men ride up close to them,
the man with the "God" masked stepping out with a blade. The couple knows they cut the wires and
they make a run for it. As the clock nears 6:00 p.m., Eva and Cali prepare dinner, while Shane and
Liz try to hide from the masked men, and any other Purgers. The sirens go off, signaling the start of
the Purge. Leo goes out in his armored car with his guns in tow. A truck with psychos drives through
the streets. Leo passes a man getting beaten to death, while not noticing a burning bus flying behind
him moments later. Cali goes to find Rico to have dinner. She finds a note that she shows to Eva,
where Rico discloses that he is already dying, and is going to the home of a rich family for them to
purge on him. In return, they supply money to Eva's account to provide support. They hear uproar
outside and they look out the window to see a group of men coming toward their building. The
ladies then hear a loud banging noise. One of their neighbors comes in with a shotgun, planning to
rape and kill the women. He grabs Eva's throat and licks her face, the neighbor is shot to death by
the armed men, who then take Eva and Cali to be purged. Leo drives by the ladies' building to see
the men trying to force them into their truck. Leo seeing the ladies

The 2017 Volvo Xc 60
The 2017 Volvo XC 60 is a two–row, front–wheel drive midsize SUV with available all–wheel
drive. Supplying room for five, the wagon–like XC 60 has excellent storage space, is a consistent
top safety pick, and offers multiple trims including higher–end Inscription models.
***
The 2017 Volvo XC 60 is available in five trim levels: T5 Dynamic, T5 Inscription, T6 Dynamic, T6
Inscription, and T6 R–Design.
Now in its eighth year, the 2017 Volvo XC60 sees part of its powertrain lineup eliminated. Gone are
the five– and six–cylinder engines that once powered this model. Now, a 2.0–liter four–cylinder
engine is available in two variants – turbocharged as well as turbocharged and supercharged. An
eight–speed automatic transmission is standard ... Show more content on Helpwriting.net ...
The XC60 offers nearly 31 cubic feet of cargo space behind the rear seat or 67.4 cubic feet when the
rear seat is folded.
The XC60 features standard leather–covered seats and a thickly padded steering wheel also wrapped
in leather. The interior is clean and ordered, even utilitarian, without the chrome embellishments and
other touches that usually define luxury models. The emphasis here is on ergonomics and in this
department the XC60 excels – buttons and knobs have been carefully placed and are easy to reach.
The instrument panel is uncluttered and drama free.
This SUV's sight lines are excellent, supplying a panoramic view of the road ahead. The rear
window is large and provides an unobstructed view of the road behind. Thick rear roof pillars enable
this model to score high in rollover tests, but the compromise here are the large blind spots that go
with it. That's typical of any SUV and Volvo employs the attendant safety features to mitigate the
problem.
Overall, we give the Volvo XC 60 a 7.
Performance
All 2017 Volvo XC 60 T5 models are powered by a 2.0–liter, inline four–cylinder engine with an
output of 240 horsepower and 258 pound–feet of torque. All T6 models are powered by the same
engine with a supercharger and a turbocharger working in tandem to create 302 horsepower and 295

pound–feet of torque. Both engines are paired with an eight–speed automatic transmission.
The base engine with front–wheel drive makes an

Essay on Ford Competition
In a present day of global warming, environmental issues, labor unions, and other impacts, the
automobile industry is in an era of instability and change. Ford Motor Company has been
traditionally considered one of the "Big Three" in the auto industry, but they are not adapting as well
as hoped to the changing industry, and will have to strategize to survive in a struggling industry.
There are many different risk factors for Ford and its competitors. In this paper we will look at two
competitors for Ford that are also considered to be members of the "Big Three" and coincidently, are
not adapting to changes in the auto industry as quickly as other competitors. These other companies
are General Motors (GM) and Daimler Chrysler. We will ... Show more content on Helpwriting.net
...
Ford feels that although steps have been taken to lower their health care expenses, the cost to the
company will continue to rise for the foreseeable future. Foreign car manufacturers have on average
lower health care and employee costs, giving them an advantage over Ford, GM, and Daimler
Chrysler. Ford Motor Co is hoping to take steps to offset the costs of employee benefits; however,
this could also lead to negative publicity for the company. Foreign auto makers are able to maintain
lower costs with non–unionized and on average, younger employees. The next risk factor for the
auto industry is commodity and energy price increases. Steel and resin (plastic) are the two most
used commodities for auto manufacturers, and they are products in high demand for many
industries. Rising awareness of sustainability and rising demand for these products has lead to recent
price increases, and it is estimated to continue this trend. This factor targets all of the auto industry,
but again hits the big three and other auto manufacturers harder then it does some of the foreign car
manufacturers. Japanese auto makers have long been seen as efficient smaller car manufacturers,
where the "big three" have moved to the larger SUV type vehicle. By building smaller vehicles,
Japanese auto makers reduce their dependency and therefore their costs on steel and resin. The
second risk coming from the comparative sizes of vehicles being manufactured by the auto makers
is the cost

Mercedes Benz Operates On The Differentiation Strategy
Strategy Mercedes–Benz operates on the differentiation strategy. Luxury, prestige and technological
innovations drive the company 's production from the high quality small cars and e–bikes of the
smart brand, to the premium automobiles of the global corporation. As a company Daimler, has four
core objectives: technology leadership and innovation, delighted customers, best teams (regarding
diversity of gender, nationality and age), and profitable growth. Additionally, Daimler has outlined
four strategic areas of growth which are strengthening the core business, growing in new markets,
leading in green technologies, safety and driving ahead with connectivity and mobility concepts
(Daimler, 2014). These could be interpreted as goals and it is because of these goals that Daimler
celebrates great success. Most large business firms usually prepare a meticulous strategic plan.
Various strategies need to be evaluated before the choice comes upon one, and a critical element in
the choosing is time. Even the best product in the market may fail in the case that they are being
revealed at an inappropriate time for the consumers. In 2014, Mercedes Benz announced its plan to
introduce up to 30 new models by 2020, 11 of which would be all new (Daimler, 2014). In wake of
the planned execution preparation, Mercedes has additionally changed its naming strategy for the
first time in almost 20 years. For any number of automakers, changing the naming strategy is a risky

Ethics Group Assessment : Volvo 's Bear Foot
Ethics group assessment Volvo's "Bear Foot" Misstep Executive summary When making respectable
conclusions, I usually map the integrity Approach. Before making any ethical decision, this
development requires you to depression ask what loving of soulfulness should you be (Velasquez,
Andre, Shanks, J., & antiophthalmic factor; Meyer, 2005b). This method acting assumes that there
argon particular ideals that we should seek towards. One question I believe should be asked when
talk ab push through deception is, Is the company, in question, practicing Corporate Social duty
(CSR)? In this paper, I impart provide some examples of CSRs. I ordain also discuss what I see as
false claims made by Volvo in its monster transport ads. I will reflect on ... Show more content on
Helpwriting.net ...
The real event of 1990 was one whereby a monster truck, which because of its scope was given the
name "Bear Foot", cantered over the roofs of cars covered in its path, one of which was a Volvo. The
huge truck crushed all the other vehicles in its way, except the Volvo wagon and thus the new
concept of the car 's enhanced power was adopted. Instant manufacture of an announcement to serve
as an adaptation of the stunt in the rally in both print and television advertisements began. The Volvo
Car Company selected the promoting agencies of Scali, Mc Cabe and Solves. The manufacture
crew, in an effort to allow the Volvo car to endure the number of takes in the required filming of the
advertisement, protected the roof of the Volvo with lumber and steel, and partially sawed through
the roof support of the other cars. The announcement made no mention of the statement that it was a
renovation of the events of 1990, and thus leading consumers to believe that it was the actual stunt.
This was Volvo 's big error. This act flashed attention in the attorney general of Texas, who
concluded that the cars were equipped and subsequently accused Volvo with customer deception.
Though engineers in their investigation determined that the Volvo car could endure the weight of a
five–ton truck and that the ad was not deceptive, the Volvo car company speedily established the
lawsuit, compensated the state of Texas for

Henry Ford Motor Company
Henry Ford incorporated Ford Motor Company on June 16, 1903 (H Staff, 2009). With 12 investors
and 1000 shares, the company had spent almost all of its $28,000 cash investment by the time it sold
the first Ford Model A on July 23, 1903 (F Staff, 2017). But by October 1, 1903, Ford had turned a
profit of $37,000 (F Staff, 2017). Henry Ford was able to increase production thus increasing profits
by inventing the first ever assembly line (H Staff, 2009). Ford operates in the stock market through
the consumer durables sector and is a part of the motor vehicle industry with a market cap of $42.4
billion (FT Staff, 2017). Ford Motor Company engages in the manufacture, distribution, and sale of
automobiles (CNN Staff, 2017). Ford is a globally run ... Show more content on Helpwriting.net ...
With the likes of Honda and Tesla at the fore front of innovation, there is now the competition of
who will create the most forward thinking vehicles on the market. As we see them expand globally,
Ford remains focused on building leadership in Ford Brand utility vehicles, commercial trucks, vans
and performance vehicles. At the same time, transformation of lackluster parts of its business (small
cars, luxury vehicles, etc.) is extremely crucial to the overall success of their company (Ford, 2016).
Ford realizes that with all the competition in the automotive vehicle market it is critical that they
strive for leadership in three emerging opportunity areas including electrification, autonomy and
mobility while not forgetting the solid foundation that the company was built on (Ford,

The Pioneer Private Chinese Automaker Geely Automobile...
Introduction:
The pioneer private Chinese automaker Geely Automobile Holdings successfully took control
Swedish Volvo from Ford Motor Company in year 2010 triggered a lot of media attention
worldwide. In agreement, Geely acquired Sweden Volvo Car Corporation 100% equity with $1.8
billion includes 9 product series, 3 new platforms, more than 2400 global network, talent and brand,
as well as important supplier systems.
Geely entered into auto manufacturing business in 1997, and is today a fully integrated independent
auto firm. Geely's great success in China market has prompted its desire for overseas expansion.
Achieving its goal through internal venturing is a relatively slow process, whereas purchasing the
industry leading company Volvo ... Show more content on Helpwriting.net ...
Additionally, through acquisition, enterprise can be benefited with reduced industry rivalry and
increased market power to bargain down the input price over suppliers and raise up the selling price
to buyers. In contrast, there are challenges associated with acquisition. The biggest challenge in the
international acquisition is how to deal with inter–culture difference. Overestimating the economic
benefits also contributes to the failure to increase profitability.
By taking over Volvo, Geely can own a lot of advanced exclusive technologies, and patents, which
is top in the field of automotive safety, energy–conversation and environment protection and also
can improve its image and competitive force over its rivals to achieve larger customer base and
superior profitability, and that Geely will help Volvo reduce production costs and expand in the
China market. But Geely are also worried, because they are not sure if they can manage Volvo Cars
successfully. Geely and Volvo are two companies incorporating two different cultures and operating
within different national backgrounds. Geely's cars are made for common people, and the company
lacks popularity outside China due to failure to meet safety and environmental regulations of some
Western countries. However, Volvo is designed for Luxury, has been famous worldwide for its high
quality and excellent performance, especially it's

Ford Motor Co : An Active Automobile Industry
Executive Summary:
The USA has an active automobile industry, and this is attributed to the availability of a market for
the cars. "In 2015, the auto sales record were broken in the USA, a new record of 1,641,913 vehicles
were sold up from 1,507,229 in 2014. Ford Motor Co. was among the top sellers with their sales
standing at 237, 606" (Automotive News, 2016). The quality of automobiles in the USA has been
improving thanks to the policies adopted by the government and the competition between players to
produce quality vehicles.
In America, the quality of a motor vehicle is defined regarding its specifications, durability,
serviceability, conformance with emission standards, and user–friendliness among others. In this
paper, we are ... Show more content on Helpwriting.net ...
In 2013 alone Ford made 16 vehicle recalls which are relatively high compared to other automobile
manufacturers. The firm has put into place some measures to ensure it deals with the quality issues
and raise its rating among consumers.
The Unites States of America Automobile Industry
Ford Motors
Introduction
The Legal Information Institute provides definition to terms that are used in law in the United
States; the Institute has provided access to the law since 1992. According to the Legal Information
Institute, a motor vehicle is a term that is used to describe a carriage or a contrivance which is
propelled by the use of mechanical power. The motor vehicle can be used commercially to transport
passengers, goods or cargo.
Definition of quality
The quality of a motor vehicle in America is defined by a number of factors, and one critical one
that is being watched keenly is the emission given by a particular automobile. The United States
Environment Protection Agency has the mandate to set policies to help reduce the emission of
harmful gases which are a result of burning fuel in motor vehicles. According to the agency, on
quality on emission, a high–quality motor vehicle will have minimal harmful emissions.
Another method that is used to measure the quality of motor vehicles is the number problems per a
hundred vehicles (PP100). The study is carried out by carrying

Descriptive Essay About My First Car
My first car My journey began on a spring day, when my boyfriend at that time–now my husband
said that is right time to buy a car. Even though I was 23 at that moment, I had a feeling like I will
be so independent despite the fact that from the age of 18 years old I didn't live with my parents ,I
traveled in Europe by myself and I was already an independent person. In contrast with the US, in
Russia the minimum age to drive a car is 18 years old, but there is no much in a car because the
public transportation is cheaper and more convenient because it is close to every location that you
may need as well as lack of parking spots that make parking seem endless. On the top of
disadvantages, is the stereotype that the worst drivers in Russia are females? These were my reasons
why I started to drive only at 23, the perfect age when I just moved to US. The thought that I will
have a car, my own car, made me feel very confident in myself. Thinking about my future first car
made me so happy like I was a child expecting for Christmas gifts, unwrapping the presents without
any idea about what is inside of the box. Unlike a child, I knew what is inside of the box, something
that suits my budget, around 2 or 3 thousand. I was searching a car not for its shape, color or model
but by my budget. As every first car owner I wanted a car that will be cheap in maintenance, with
the lowest gas mileage , new inside and outside and with a clean title. My dreams were destroyed
very fast, at the

Case Study 2.2: the Failed Merger Between Renault and Volvo
Case Study 2.2: The Failed Merger between Renault and Volvo
In 1993, merger talks finally broke down between Renault and Volvo. A merger between the two
companies had seemed the inevitable consequence of a number of years of collaboration and the
plans seemed well set.
Cooperation between the two firms had begun in 1990 when Renault took a 25 per cent share in
Volvo cars and a 45 per cent share in their truck division. Volvo, for its part, took a 20 per cent share
in Renault. The early collaboration took the form of an exchange of engines, the joint purchasing of
components and joint developments in quality control. The cooperative arrangements between the
two companies were a constant source of internal criticism, which focused on ... Show more content
on Helpwriting.net ...
In part, the unease of the Swedes could be traced back to their ambivalence about EU membership,
which they eventually took in 1995.
Opposition mounted in Sweden among several groups of stakeholders. The merger was to take place
before the privatization of Renault. The French government had no published timetable for the sale
and Swedish shareholders feared either nationalization by the French of Volvo or a fall in share
price. They believed that the share price would be devalued, fearing that the French government
would underprice the company to ensure a successful sale. Volvo employees, including many of the
less senior managers, became increasingly convinced that a merger would mean a loss of Swedish
jobs. Renault had already demonstrated its ability to make significant productivity improvements
and there was a belief that such methods would be transferred to Sweden, resulting in yet more
restructuring. This fear was understandable given the difference in 1abour costs in the two countries.
Swedish workers enjoyed the highest wages and lowest working hours of any in the European auto
industry. In 1991, hourly labour costs in Sweden were 169 Swedish kronor compared to 96 in
France. The inevitable conclusion was that jobs would migrate from Sweden to France, and the
Swedish government, even if they wished, would be prevented from giving special assistance to
Volvo by EU competition policy, even though Sweden was not a member at the time. Eventually,
these fears found

Navistar Case
Table of Contents
Executive Summary
Part 1 Executive Summary
Issues Identification
Part 2 Issues Identification
Environmental & Root Cause Analysis
Part 3 Environmental & Root Cause Analysis
Alternatives and/or Options
Part 4 Alternatives
Recommendation
Part 5 Recommendations
Implementation
Part 6 Implementation Plan
Monitor & Control
Part 7 Monitor and Control
Part 8 Conclusion
Part 1 Executive Summary
Navistar was a worldwide leader in the manufacturing medium and heavy trucks for 17 consecutive
years in the North America market.
Navistar's premium conventional trucks were produced at the Chatham assembly plant, which had
almost 14 years experience in producing Navistar's premium line since 1983. ... Show more content
on Helpwriting.net ...
The interior trim quality and delivery problem
Nature: Tactical and Strategic Timing: Long term and Short Term
Interior trim was provided for each truck in the form of"kits" that contained a specific group of
sequenced interior trim parts necessary to complete each truck. When "kits" were delivered to
Navistar assembly, problem arose when assemblers attempted to assemble the trim into truck, were
not able to do so because of missing or inappropriate interior trim parts. therefore, the subsequent
consequences of trim parts reordering, additional material handling, post–assembling resulted in the
premium on direct materials, labor costs and the delivery delay of finished truck.
Trimco Industries Issues:

Quality Issues and Quality Control Procedures
Nature: Tactical and Strategic Timing: Long term and Short Term
Trimco provided 420,000 parts during the course of a year, and of these parts, approximately 3,100
were defective, missing or inappropriate for installation. Even because of a lack of centralization
and limited computer system capability, trimco had difficulty monitoring outgoing parts and
sometimes send shipments with inappropriate component trim parts or insufficient

Ford Motor Company
Ford Motor Company: A Business Analysis
Mary J. Richardson
MGT 521
January 30, 2012
Erick Espinosa
Developing sound strategic plans to address the changing business climate is crucial to organizations
operating in today's global environment. Throughout its history, Ford Motor Company has
developed effective strategic plans to adapt the business to the changing economy while addressing
the needs of their customers and employees. By analyzing the company's strategic planning, along
with its financial standing, an investor can make an informed investment decision. "Global strategy
involves thinking in an integrated way about all aspects of a business– its suppliers, production sites,
markets and competition. This approach ... Show more content on Helpwriting.net ...
According to Marketwatch, the company's strength lies in its strong engineering capability. "the
company engages in engineering, research, and development primarily to improve performance
(including fuel efficiency), safety, customer satisfaction, and to develop new products."
(Marketwatch, 2011). "The Ford Company recorded revenues of $128,954 million during the fiscal
year ended December 2010 (FY2010), and increase of 10.9% over FY 2009. The operating profit of
the company was $7,149 million during FY 2010, as compared to an operating profit of $2,599
million in FY 2009. The net profit was $6,561 million in FY 2010, and compared to a net profit of
$2,717 million in FY 2009." (Datamonitor, 2011). Ford did not see such tremendous increases in
their profit line without the recruiting, training and development of their employees. Ford Motor
Company is a large company with thousands of employees, nationally and internationally. The
human resource department is a tool that is used to provide each employee with the tools they need
to be successful. Diversification in their workforce is a cornerstone of the success of the Ford Motor
Company. They established work teams to function as catalyst for change within the company.
"What is clear now is that use of work teams can facilitate the pursuit of quality and the drive for
innovation. For example, Ford Motor Company adopted its "Quality Is Job One" philosophy, it has
engaged in a

Sunwind Ab Case
2) Draw the schematic flow diagram for Sunwind and all Volvo plants. (Draw at abstract level not
detailed level). Provides detail of distances and demand (quantity based on 1987 forecast) flow.
Ans) Demand of Sunwind is 1250/week = 1250*45 = 56250 units
The following table gives us the demand of each plant yearly for the year 1985 Plant | | Torslando |
Kalmar | Ghent | Total | Year | 1985 | 17050 | 4525 | 12090 | 33665 | | % | 50.65% | 13.44% | 35.91% |
100% | Year | 1987 | 32919.947 | 8736.819 | 23343.23 | 65000 |
Depending on the percentage of share of each plant of the total in 1985, the same percentage is used
to calculate the demand of each plant in 1987, as we know the total production of Volvo from all ...
Show more content on Helpwriting.net ...
5. This helps in cutting the waste by cutting the excess capacity or inventory and removing the non
value–added activities. 6. This will develop a close relationship with their suppliers, in a way they
will get suppliers as a partner in the venture. 7. This will also encourage the suppliers to get
themselves placed in and around the Sunwood plant so as to deliver the raw materials on time. 8.
This system gets an in–plant representative who will be onsite in Sunwind on behalf of the suppliers
whose main purpose is to plan and schedule the replenishment of the materials from the supplier
hence even the forecasting is also taken care by him. 9. He also helps in designing ideas to help
reducing cost and improve manufacturing processes and managing production schedules for
suppliers, materials contractors and other subcontractors. 10. It also provides the best organizational
structure needed to improve the supplier coordination by integrating the logistics, production and
purchasing processes together.
The advantages of the Volvo if Sunwind go for JIT is same as the ones enjoyed by Sunwind on
behalf of their supplies * This will develop a close relationship with Sunwind. * This system gets an
in–plant representative who will be onsite in Volvo on behalf of the Sunwind whose main purpose is
to plan and schedule the replenishment of the materials from the supplier hence even the

The Lost World : Jurassic Park
The partnership between Universal and Mercedes–Benz began in 1997 when the movie "The Lost
World: Jurassic Park" promoted the Mercedes product, "M–Class" car in their movie. In 2015, this
idea repeats history where the brand new Mercedes–Benz GLE Coupe also revolved in the latest
movie "Jurassic World". It was a secret until GLE Coupe first came out at the same time with a
popular action and adventure movie where it created a great image to promote the car. The
relationship between "Jurassic World" and Mercedes successfully brought out a high performance,
strong, and powerful car that upper class people would want to drive anywhere. In the first
advertisement, it shares a behind the scene commercial video in the process of making the film to
advertise the car. It uses a lot of ethos to promote the car. The authority of famous producers and
actors bring the car onto a higher stage. The credibility of these people develops a trust for the
audiences to be interested in the commercial. This distinct product fit perfectly because it reflects
the character in the movie to be "sophisticated, sexy, and smart"; these words were used to describe
the car. The image of the main character in the movie is portraying a fancy, upper class, and
successful business woman. She was wearing a white silk blouse and a white skirt that comes with a
tight belt around her waist. She also wore a white suit jacket over her shoulder; which brings out a
glamorous look that creates an image of a

Volvo Memo Essay example
Volvo Trucks (A): Penetrating the U.S. Market
Executive Summary
The strategic problem is that Volvo is not creating superior value (Appendix 1) for its customers in
the US market by utilizing its existence from early 70's and thus has the poor market share of 11%
relative to the top 3 competitors within the industry. The strategic opportunity is to increase the
market share from 11.6% to 20% by 2001 by creating a product differentiation advantage. Through
the acquisition of a technologically advanced company, Volvo will be able to gain competitive
advantage in the industry. Volvo has not been able to grow their market share above 12% since they
entered the US market in 1975 and thus they find themselves 'stuck in the middle––which ... Show
more content on Helpwriting.net ...
Fleet buyers and leasing companies buy the heavy trucks in mass amounts, which are driven by
truck drivers who are the centers of influence in the heavy truck industry. By providing them
comfort through a sleeping cabin, heavy trucks with this feature will change the mindset of drivers
toward Volvo heavy truck segment. The implication for Volvo is an increase in brand awareness in
the industry, created through positive word of mouth from drivers and in the long run, further create
an increase in the market share.
Case Questions
Volvo entered the US heavy truck market in 1975 and missed the opportunity to acquire Freightliner
(Appendix 3), which was acquired by Daimler–Benz and later became the market leader. Due to the
difference in the European and US industry regulations, Volvo was not successful in implementing
the same strategy as they did in Europe. This further made it more difficult to standardize their
product within the heavy truck segment and benefit from economies of scale or scope, thus implying
that the globalization of the heavy truck industry is very difficult.
In 1988 Volvo was unable to meet the high demand of heavy trucks, which led them to acquire GM
Heavy Truck. Unfortunately, Volvo did not use this acquisition to their advantage, and failed to
integrate this acquisition into a higher profit margin. In order to effectively cater to their customers
(fleet operators and leasing companies), Volvo used this opportunity to provide

E-Business Task 1 Essay
Truck Max
E–Business Marketing Plan
Serena S. Joyner
MBA– IT Management
E–Business QRT2 Task 1
November 1, 2012 E–business is relativity new and refers how companies do business on the
internet. PC Magazine defines Electronic Business as "Doing Business online. The term is often
used synonymously with e–commerce but e–business is more of an umbrella term for having a
presence on the Web." (2012) In our ever changing world where a companies' online presence is
equally important as the sign on the front door, it only makes sense for a business to spend time and
money on their online business.
A1. Viability of Product or Service
Truck Max is a ... Show more content on Helpwriting.net ...
It may also be part of the vehicle warranty.
Knowing if the dealer has additional locations and the financing options available just give a greater
depth to the knowledge about the dealership and how they stack up.
The last factor that needs to be looked at would be the dealer's website. Having a user–friendly
informative website is essential.
Truck Max has quite a few competitors in its local area that they must contend with however when
you move to the online world the competition grows exponentially. When your business is online
the competition now includes the businesses that are around the corner and around the globe.
|Competitor | Strategy and Objectives |Strengths and Weaknesses |
|Rechtien International |Rechtien International is a commercial truck dealer in |Rechtien has 4
locations on the coast of Florida. This |
| |Miami. They sell new and used trucks but only carry |allows them to service a larger area and if
inventory is |
| |International and Nissan Trucks brands. They have a large |not at one location they are able to get

it from another.|
| |selection of light, medium and heavy duty trucks. Rechtien

Luxury Car Market
There are distinctive barriers to entry in the automotive industry. The main 10 firms operating in the
automotive industry have great power in terms of reputation, finances, experience, technology and
existing large product portfolios. It would be highly difficult for a new company to compete with the
above. The existing companies within the industry are joining forces, which at times do have
detrimental effects for new comers to the market and for some existing companies. For instance, the
situation of Rover in the UK. In the past, the profitable components of Rover were purchased by
BMW and Ford, and Rover was left producing poor quality and old vehicles, which consequently
led to its bankruptcy in April, 2005 (BBC, April ... Show more content on Helpwriting.net ...
They have brands and models of cars to appeal to every kind of demographic group, and simply
cater for the needs and wants of consumers. Ford is particularly successful in their sponsorships,
advertising and other forms of marketing. Ford is currently sponsoring the football Champions
League, with "Destination Football" slogan (Bloomberg, 2005). The current research and
development activities of Ford allow them to be pioneers in certain production technologies
(Kochan, 2001). Weaknesses In an attempt to attract younger generations to purchase Jaguar cars,
Ford introduced "baby Jag". The effects of such an action proved to be negative in damaging
Jaguar's reputation, and is a weakness for Ford (Kerwin, 2002) Quality assurance needs to be more
of a focal point for Ford to avoid recalling cars and expensive repair operations. (Kochan, 2001) In
2002, Ford and Bridgestone experienced a faulty tyre scandal which caused a two billion dollar loss
(BBC, January 2002). Opportunities To develop vehicles that uses other forms of energy than
petrol and diesel and to become pioneers in this area. The numbers of car owners who replace their
old models with new ones are on the increase (Mintel, 2004). Demand for cars by women drivers is
on the increase and so is the overall demand for cars (Key Note, 2005). Threats Further increases in
gasoline prices, and eventually the world supply of gasoline finishing. To become

Essay sunwind case study
Sunwind A.B. – A Case Study
Introduction
On November 14, 2000 Olav Larsson, Managing Director of Sunwind, eased back in his seat as his
A380 climbed away from Tokyo's Narita Airport to begin the 17 hour flight to Gothenburg, Sweden.
He was returning from a 10–day trip to Japan where he had visited factories of Nissan and Mazda as
well as a number of their parts suppliers. This visit had reinforced his conviction that Sunwind
should initiate a proposal to Volvo, its major customer, that Just–In–Time delivery of floor lids1 be
made directly onto its 700 series automobile assembly lines at Torslanda, near Gothenburg, Kalmer,
a port city on Sweden's east cost, and at Ghent in Belgium.
Lars, a graduate engineer, had previous managerial ... Show more content on Helpwriting.net ...
Average weekly requirements in 2001 were expected to approach 1,400 units. Lars estimated
Sunwind's current single shift capacity at approximately 1,250 units/week. To achieve this, he had
hired an additional 20 people at the beginning of August and established three shift operations on a
numerically controlled milling machine used to shape plywood parts.
Effective capacity was actually less than 1,250 units/week due to equipment failures, e.g. the gluing
machine had proved particularly troublesome and had increased rejects. Recent causes of the rejects
included seeping through the carpeting that covered the plywood forms. Volvo had also rejected a
shipment of floor lids due to differences in the shade of carpeting covering the four separate pieces
which made up a floor lid.
Such difficulties could not have come a worse time, when Lars was already concerned by the world–
wide trend of major manufacturers in the automobile industry to rely on fewer suppliers. He knew
that Toyota, which industry observers continually cited for its productivity gains, relied on only 320
suppliers, while Volvo had over 600. Headlines such as "Volvo will reduce number of suppliers;
pressure on sub–contractors" in Dagens–Nyheter, one of Sweden's major daily newspapers, did not
help his peace of mind.
He was also aware that Just–In–Time deliveries had been implemented recently

Ford Motor Company : A Pioneer Essay
Introduction
Ford Motor Company is a pioneer in the automotive industry; based in Dearborn, Michigan it
assembles and distributes automobiles throughout six continents. The company's automotive brands
include Ford and Lincoln. With over 187,000 employees and 62 plants worldwide, the company
additionally provides financial services through Ford Motor Credit Company. By 31 December
2014, Ford sold approximately 6.3 million vehicles worldwide, distributing from 11,980 dealerships.
With no one, dominant producer in the automotive industry, certain manufacturers maintain a
majority of sales in their country of origin. Some of these competitors are the Honda Motor
Company, Hyundai–Kia Automotive Group, Renault–Nissan B.V., Suzuki Motor Corporation and
lastly the Toyota Motor Corporation.
Revenue
Ford recognizes revenues in two sectors, the Automotive and the Financial Service sector. Through
the sales of vehicles, accessories and parts is how Ford generates automotive revenues. The revenue
recognition takes place when the customer takes full ownership upon transfer; this usually happens
at the dealer and distributor levels. Vehicles leased are accounted as operating leases at the time of
sale and the proceeds recorded as deferred revenue under other liabilities and deferred revenue.
Whenever the lease is satisfied there is a sale to an auction at values in line with depreciation over
the course of the term (using the straight line method), earnings from the sale of the

The Prius Of The Toyota Prius
This ad comes from People's Magazine. It attempts to sell the Toyota Prius. This ad promotes the
Prius as a car that is environmentally friendly and adventurous by utilizing imagery. In addition, this
ad attempts to form a connection between the reader and the Prius by showing off how their all
different, "Just like us." This ad targets middle aged males and females who love nature and view
themselves as individuals. Really, many people can fit into this broad niche, and thus placement in
People's Magazine is perfect for this ad. It can be assumed this ad does not directly target the elderly
because most elderly would not be looking to go on adventures through the wilderness, as implied
by this ad. Furthermore, most elderly are not ... Show more content on Helpwriting.net ...
The ad makes the logical argument that these cars are all a little different, whether it be their age or
just size. After making this point, the ad goes onto claim that these cars are different, "Just like us."
Both of these points are true, and as a result create a logical chain. These cars are different, and we
are different, right? By relating the Prius to humanity, this logic ends up slightly personifying it, and
seems to almost be attempting to trick the reader into showing this car affection, making buying one
seem less like buying a car, and more like a buying pet. In the end, logos in this ad relies on solid
claims, but the effect it has on the potential customer is anything but logical. Ethos in this ad relies
entirely on the Prius's mother company: Toyota. This car brand is easily recognizable among
America, and is one of the most trusted manufacturers around. With a company networth of 236
billion dollars, this is no surprise. This ad attempts to create a connection between the Prius and
Toyota primarily through text and imagery. For example, in the bottom right corner, the Toyota logo
can be seen, with the words, "Toyota" printed directly under it. This offers a sense of "visual
verification" for the reader, and helps them recognize what Toyota even is. Chances are, even if
they've never heard of the automotive giant, they've at least seen its logo on cars

On The Move Reflection
On the Move My family and I depended on my father for a paycheck every month to pay for bills
and groceries, but one month the paycheck never came. My father had lost his job from Caterpillar
in Decatur, Illinois. When it happened, I was in third grade, and I had no worries, didn't care about
how I looked, and made sure that I was doing well in school. My younger brothers were in
kindergarten and preschool at the time, were six and three years old, and only cared about the toys
they wanted from the store. My mother was a stay at home mother, and tended to the house and all
of our needs at home when it occurred. My father had lost his job, my family lost the paycheck that
paid for everything.
I had no idea my father lost his job until I got home from school that day. When I walked in, I saw
my father sitting upon his chair, in the family room, with bloodshot eyes. I was amazed– I never saw
my father cry before. I always thought that he was this extremely tall man who could care less about
what other people thought of him, who could do almost anything, who loved my mother, my
brothers, and I so dearly. I asked him what was the matter, but all he did was tell me to go to my
room and do my homework. Then, I went and asked my mother why my father was acting the way
he was, all she said was, "Your father and I will tell you and your brothers later." It wasn't until
dinner when my mother and father told my younger brothers and I what had happened. My brothers
did not seem to

Effects Of Production Stoppage On Ford Motor 's Single...
Risk #1: Losses caused by production stoppage in Ford Motor's single source suppliers Risk
Description Although single sourcing can create an efficient, low–cost supply chain model for many
top manufacturers like Ford, dependence on a single source can also end up being quite costly for a
company. If one of Ford's single suppliers halts production on any key component for any reason,
there will be adverse effects. As Ford reported in their 2014 annual 10–K filing, many of the
components in their vehicles cannot be re–sourced quickly or inexpensively to another supplier
because of long lead times and new contractual arrangements that the new supplier must follow
(Ford Motor Co.). Ford has had complications with this particular risk in the past. In 1998, faulty
software in a German supplier of door and trunk latches halted production in several of their
factories. After a three–day halt in Ford Fiestas and Pumas, it is estimated that the difficulties cost
Ford up to 7,000 vehicles (Professional Engineering). Another example of the severity of the risk
occurred several months prior to the 1998 Ford incident. Week long national strikes in Denmark
froze Saab's supplier production of key engine parts. The halt in production left Saab without engine
mounts for its newly launched vehicles. Ultimately, 4,250 factory workers were sent home at an
approximate cost of $90,000,000 (inflation adjusted) (Professional Engineering). This has been a
recurring problem in large manufacturers

Automobile Safety Essay
People in developed countries all over the world have come to see automobiles as the preferred way
to travel. They allow independence: point to point transportation without having to rely on others to
get where we want to go, to do what we want to do. Long range travel and short range travel can be
undertaken whenever one desires, either alone or with other people. Citizens of the modern world
must often wonder how people ever lived without automobiles. To think that human beings once
traveled everywhere by foot or on horseback is not just a humorous idea to reminisce; it is foreign
concept that would not allow the social and business culture of today to exist.
It is almost as foreign a concept that early automobiles were driven ... Show more content on
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Simple mistakes, that everyone makes, can lead to great harm. Even the most cautious and agile
driver cannot avoid every possible stalled car, unexpected furniture, careless cell phone user, stray
animal, unexpected construction, or drunken driver on the road.
Automobiles are therefore a huge source of potential injury, and even death. In the year 2001 alone,
37, 795 people lost their lives in automobile accidents in the United States. That is more people than
the populations of many small cities in America. In fact, that is over ten times more lives lost than
were lost in the horrible attack on the World Trade Center in 2001! On top of that, over two million
people were injured in automobile accidents in the same time frame.3 Neither of these numbers
includes the thousands of pedestrians who are killed or injured every year by automobiles.
Given the risks involved in the use of automobiles much consideration should be given to how to
best make automobiles safer for humans. Often times, however, safety is not the first consideration
in automobile design. Some automobile manufacturers do not even look carefully at safety
considerations until a new product is sent down the crash test line and adjusted until it makes
government safety requirements. On the other hand, some manufacturers start car design with safety
as their first priority.
What Does Automobile Safety Have to Offer?
Safety systems inside an

Ontology of the Automobile Industry
Ontology of automobile
Automobile industry is expand and improved time to time start from 1769 until now. We are now
got a comfortable and convenient car. Different with last few centuries that the only can run 10 mph
and only can last for 10 to 15 minutes. Before go furthers, lets understand the meaning of
automobile. According to the Merriam–Webster automobile is four–wheeled automotive vehicle that
been designed for people transportation and commonly used an internal–combustion engine that
used volatile fuel. Nowadays, we can see a lot of change when the modern automobile consists of
about 14,000 parts and complex systems. These include the body of the car, the internal–combustion
engine, which powers the car by means of a transmission and the electrical system, which includes a
battery, brake system, distributor, alternator, and other devices.
The table below shows the main class of the automobile. It has sport, luxury, large, midsize and
small. It had been class by the length of the car.
Class of car Definition
Sports Cars that been build with high performance features
Luxury Car with Higher–end that are not classified as sports cars
Large Length more than 495.3 cm and wheelbase more than 279.4 cm
Midsize Length 457.3–495.3 cm and wheelbase 200–279.4 cm
Small Length less than 457.2 cm and wheelbase less than 266.7 cm
Microcar Aixam
Same with appearance of the car that is small

Analysis Of Ford Motor Company

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Analysis Of Ford Motor Company