Social Media in Higher Education

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Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014. Presentation by professor Manuel Sintubin (with the input of professor Tim Smits).

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Social Media in Higher Education

  1. 1. Social Media in Higher Education @ManuelSintubin @TimSmitsTim
  2. 2. WHEN I WAS A PHD STUDENT …
  3. 3. DECISION FACTORS - Personality Motivation Research Unit Discipline “Legal” Issues Time - CHOICES Facebook LinkedIn Twitter Yammer Google+ ResearchGate Academia GoogleScholar Slideshare Pinterest Tumblr Youtube Wordpress Blogger
  4. 4. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? Most social media need a momentum, so investment should be substantial Possible work-around:  Invest in an institutional account (research unit; third party) while still being invididually identifiable  Create an account and redirect to more active media (to claim an accountname; not always a wise option)
  5. 5. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? mensenkennis.be
  6. 6. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? http://theeconomyofmeaning.com/
  7. 7. TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
  8. 8. BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT? You have FOUR potential goals:  Research  Education early career scientists  Public service  Career Serve multiple goals, increasing the return Direct the return to yourself (but be loyal to your current employer, cf. in a publication)
  9. 9. WHICH SOCIAL MEDIA? Many social media potentially serve multiple goals; Much depends on how you use them Research Education Facebook   Twitter   LinkedIn  Google+  Public Service           Youtube Wordpress Blogger Career     Pinterest Google Scholar ResearchGate Academia    Slideshare     
  10. 10. http://www.slideshare.net/cami13/6-1-26933062
  11. 11. CAN THE RETURN ACTUALLY BE POSITIVE? Search Engine Optimization – Public Relations – content marketing for employer (& you) Research  Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations !
  12. 12. CAN THE RETURN ACTUALLY BE POSITIVE?
  13. 13. CAN THE RETURN ACTUALLY BE POSITIVE? Eysenbach, G. 2011. Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact. J Med Internet Res www.jmir.org/2011/4/e123/
  14. 14. CAN THE RETURN ACTUALLY BE POSITIVE?
  15. 15. CAN THE RETURN ACTUALLY BE POSITIVE? SEO – PR – content marketing for employer (& you) Research  Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations ! Education  Increased student involvement; insights & social media contacts as bonus material
  16. 16. CAN THE RETURN ACTUALLY BE POSITIVE?
  17. 17. CAN THE RETURN ACTUALLY BE POSITIVE? SEO – PR – content marketing for employer (& you) Research  Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations ! Education  Increased student involvement; insights & social media contacts as bonus material Public Service  Outreach; valorization
  18. 18. CAN THE RETURN ACTUALLY BE POSITIVE? taptoe.wordpress.com
  19. 19. weetlogs.scilogs.be EOS
  20. 20. weetlogs.scilogs.be EOS
  21. 21. CAN THE RETURN ACTUALLY BE POSITIVE? SEO – PR – content marketing for employer (& you) Research  Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations ! Education  Increased student involvement; insights & social media contacts as bonus material Public Service  Outreach; valorization Career  Portfolio (extra & intra-academic); network
  22. 22. A BLOGGING & TWEETING PHD STUDENT
  23. 23. BLOGGING & TWITTER: THE A-RECIPROCAL ADVANTAGE Opinion – Research - Education
  24. 24. TWITTER – MICROBLOGGING
  25. 25. TWITTER - OPINION
  26. 26. TWITTER - EDUCATION http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013
  27. 27. TWITTER - RESEARCH
  28. 28. TAKE-HOME-MESSAGE Choose wisely No need to include every social medium or to invest equally in all chosen Build an identity Produce identifiable content Cross-reference your accounts
  29. 29. FROM BIBLIOMETRICS …
  30. 30. FROM BIBLIOMETRICS TO ALTMETRICS
  31. 31. LINKS … General http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/ http://www.nadinemuller.org.uk/musings/academia-and-social-media/ Identity http://mashable.com/2013/10/03/social-media-profile-photos/ http://www.lannoo.be/altijd-naakt Twitter http://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-socialmedia-universities http://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/ http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/ http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/ http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.html Blogging http://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.html http://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/ http://hadibeenareviewer.wordpress.com/ http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/ https://pubpeer.com/ http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/ http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html

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