My keynote at the Inbound Marketing Summit, talking about social media, marketing by being part of a community, and "creating more value than you capture."
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This document provides an overview of social media marketing practices. It includes an agenda for a social media marketing course covering topics like Facebook fan marketing, Twitter, social networking, best practices, social graphs, and industry adoption. It discusses concepts like the global village, engagement levels of different activities, and generational trends in social media use. Principles of social influence from social psychology are related to opportunities in social media including reciprocity, consistency, authority, scarcity, and social proof.
The pace and scale of change across high-tech manufacturing is a once-in-a-century transformation. The resulting convergence and disruption—affecting every corner of the manufacturing sector—is profoundly, permanently altering the industrial landscape. The old rules are changing: New competitors are emerging, consumer expectations are shifting, and market share is up for grabs.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
The document discusses the challenges of extracting insight from big data and earning trust when using data. It examines fears about data leading to a trivial culture drowned in irrelevance (Huxley) or loss of privacy and control due to surveillance (Orwell). While size is important, the bigger challenge with big data is the variety of structured and unstructured data from diverse sources. Extracting meaning from human language in data requires rigorous analytical approaches. Case studies show traditional methodologies must adapt to address issues like multiple languages, spam filtering, relevance categorization, and consistency. Ensuring accurate, transparent analysis is key to gaining insight from data while protecting privacy and trust.
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
This document provides an overview of social media marketing practices. It includes an agenda for a social media marketing course covering topics like Facebook fan marketing, Twitter, social networking, best practices, social graphs, and industry adoption. It discusses concepts like the global village, engagement levels of different activities, and generational trends in social media use. Principles of social influence from social psychology are related to opportunities in social media including reciprocity, consistency, authority, scarcity, and social proof.
The pace and scale of change across high-tech manufacturing is a once-in-a-century transformation. The resulting convergence and disruption—affecting every corner of the manufacturing sector—is profoundly, permanently altering the industrial landscape. The old rules are changing: New competitors are emerging, consumer expectations are shifting, and market share is up for grabs.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
The document discusses the challenges of extracting insight from big data and earning trust when using data. It examines fears about data leading to a trivial culture drowned in irrelevance (Huxley) or loss of privacy and control due to surveillance (Orwell). While size is important, the bigger challenge with big data is the variety of structured and unstructured data from diverse sources. Extracting meaning from human language in data requires rigorous analytical approaches. Case studies show traditional methodologies must adapt to address issues like multiple languages, spam filtering, relevance categorization, and consistency. Ensuring accurate, transparent analysis is key to gaining insight from data while protecting privacy and trust.
Experience is Everything: What's the Future of Business by Brian SolisBrian Solis
The document summarizes key points from business leaders on the importance of connecting with customers through new technologies. It discusses how successful future businesses will engage customers in new ways using social and mobile platforms. It also notes that consumers now expect companies to innovate and keep up with rapid technology adoption in order to provide engaging experiences across multiple devices. The document introduces Brian Solis as a thought leader in digital transformation and new media who has influenced how emerging technologies impact business and culture.
This document provides an overview of social media marketing practices and principles of influence. It discusses key concepts like the social graph, newsfeed/story feed, social gestures, and sharing stories. It also analyzes how principles of social influence from psychology can apply to social media, such as reciprocity, consistency, social proof, authority, and scarcity. Specific social media platforms and tactics are mentioned like Facebook likes, comments, EdgeRank, hashtags, and check-ins. The document also references theories around critical mass, commitment, bystander effect, and how to create requests that encourage consistency with previous actions.
This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
“Digital Transformation: Going Beyond Buzzwords” - ConveyUX Boston 2019 Keyno...Jaime Levy Consulting
Digital Transformation is not about applying the latest trending technology to your company’s value proposition out of fear of falling behind. Instead, it’s an overarching strategy with measurable milestones for reshaping the way that the business runs in order to provide a better customer experience. This requires senior leadership, product owners and cross-functional teams to evolve their corporate culture into one where collaboration, rapid experimentation, and process optimization is the norm. This talk provides a theoretical foundation along with practical techniques for the implementation of real Digital Transformation.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
DataWeek: Oh no, I'm running a data-driven cult!Huge
Leala Abbott, a senior content strategist at Huge Inc., realizes she has unintentionally started running a data-driven cult. She acknowledges that relying too heavily on data without proper context or storytelling can lead organizations to propagate misleading narratives. However, Abbott provides guidance on establishing proper data governance to ensure organizations use data to guide decisions rather than just narrate predetermined conclusions. Following Abbott's advice, such as prioritizing high-value data sets and integrating data into decision-making processes, can help organizations turn data into genuinely informative insights.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
This document outlines the product development process used by SWARM, a digital product studio. It describes the key stages of discovery, information architecture, wireframing, user experience design, user interaction design, and engineering. Discovery involves understanding what is being built, why, and for whom. Information architecture defines the app's structure and components. Wireframes create a skeletal framework. User experience and interaction design further develop the visual design and interface. Engineering is done in two-week sprints to implement the product. Data and analytics are also discussed as ways to enhance marketing and personalization.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
The document provides an overview and analysis of the digital marketing company HUGE Inc. It includes an agenda, history of digital marketing, current projections in the industry, an overview of HUGE's strengths and weaknesses, current issues, alternatives for addressing issues, recommendations including strategic expansion into global markets like Denmark and the UK, strategic positioning, and a financial analysis concluding that HUGE has the potential to successfully expand globally while sustaining its values.
Salyer, stephen media entrepreneurship presentation to salzburg academySalzburg Global Seminar
This document provides an overview of media entrepreneurship and financing for digital media projects. It discusses the differences between social entrepreneurship and business entrepreneurship, highlighting that social entrepreneurs prioritize social value over profits while business entrepreneurs prioritize economic returns. Examples are provided of successful media organizations, including MinnPost and m-Pedigree Network, that utilize diverse revenue sources like subscriptions, grants, advertising, and partnerships. Key elements of developing an effective elevator pitch or business plan are outlined, focusing on clearly identifying needs, solutions, metrics, implementation strategies, risks, returns, and securing necessary investment.
EO Singapore Craig Rispin Keynote January 26, 2015Craig Rispin
Craig Rispin discusses how the pace of technological change has accelerated exponentially in recent years, leading to massive changes across every industry and country. While change is happening rapidly externally, many organizations are still operating with business models from centuries past. The document highlights emerging trends like the growth of mobile technology and devices, the internet of things, big data, and new business models like Uber that individual entrepreneurs can now achieve what previously required large companies. It emphasizes the need for organizations to embrace collaboration and adapt their strategies to keep up with the accelerating changes in their industries.
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
Tim O'Reilly discusses the emergence of a global brain through the convergence of computing and connectivity. He asserts that as sensors proliferate and more data and knowledge is shared online, an intelligent network is being built that connects people and information on a global scale. However, this network is not an artificial intelligence but rather an augmentation of human intelligence. O'Reilly argues that we must guide the development of this new system to be resilient and ensure it learns human virtues like morality.
Perceptual mapping is a marketing research technique that visually plots consumer perceptions of products on a chart based on key attributes. Marketers ask consumers questions to understand their experiences with products in terms of attributes like performance, price, and size. Their qualitative answers are translated to a perceptual map using a scale. The map helps identify product positioning strategies and where new products could be launched based on attribute combinations. For example, a map of the Indian chocolate market may show high-price, high-quality brands in one quadrant and identify an opportunity for a new medium-price, medium-quality brand.
Experience is Everything: What's the Future of Business by Brian SolisBrian Solis
The document summarizes key points from business leaders on the importance of connecting with customers through new technologies. It discusses how successful future businesses will engage customers in new ways using social and mobile platforms. It also notes that consumers now expect companies to innovate and keep up with rapid technology adoption in order to provide engaging experiences across multiple devices. The document introduces Brian Solis as a thought leader in digital transformation and new media who has influenced how emerging technologies impact business and culture.
This document provides an overview of social media marketing practices and principles of influence. It discusses key concepts like the social graph, newsfeed/story feed, social gestures, and sharing stories. It also analyzes how principles of social influence from psychology can apply to social media, such as reciprocity, consistency, social proof, authority, and scarcity. Specific social media platforms and tactics are mentioned like Facebook likes, comments, EdgeRank, hashtags, and check-ins. The document also references theories around critical mass, commitment, bystander effect, and how to create requests that encourage consistency with previous actions.
This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.
#1NLab15: Creating Digital Harmony – The Marketing Technology EcosystemOne North
The document discusses creating digital harmony within a marketing technology ecosystem. It begins by acknowledging that complexity is outpacing resources over time. It then provides steps to demystify and simplify, including discovery, mapping out current integrations, identifying hubs and spokes, and setting measurable goals. Hubs are described as complex systems that aggregate and syndicate data across the enterprise, while spokes are more nimble and domain-specific technologies. The document uses a hypothetical company and goals as an example, mapping out potential ways to integrate tools like AWeber, Google Analytics, and Salesforce to meet goals like tracking newsletter signups. It concludes by advising readers to choose an approach that works for their team and organization.
“Digital Transformation: Going Beyond Buzzwords” - ConveyUX Boston 2019 Keyno...Jaime Levy Consulting
Digital Transformation is not about applying the latest trending technology to your company’s value proposition out of fear of falling behind. Instead, it’s an overarching strategy with measurable milestones for reshaping the way that the business runs in order to provide a better customer experience. This requires senior leadership, product owners and cross-functional teams to evolve their corporate culture into one where collaboration, rapid experimentation, and process optimization is the norm. This talk provides a theoretical foundation along with practical techniques for the implementation of real Digital Transformation.
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
DataWeek: Oh no, I'm running a data-driven cult!Huge
Leala Abbott, a senior content strategist at Huge Inc., realizes she has unintentionally started running a data-driven cult. She acknowledges that relying too heavily on data without proper context or storytelling can lead organizations to propagate misleading narratives. However, Abbott provides guidance on establishing proper data governance to ensure organizations use data to guide decisions rather than just narrate predetermined conclusions. Following Abbott's advice, such as prioritizing high-value data sets and integrating data into decision-making processes, can help organizations turn data into genuinely informative insights.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
This document outlines the product development process used by SWARM, a digital product studio. It describes the key stages of discovery, information architecture, wireframing, user experience design, user interaction design, and engineering. Discovery involves understanding what is being built, why, and for whom. Information architecture defines the app's structure and components. Wireframes create a skeletal framework. User experience and interaction design further develop the visual design and interface. Engineering is done in two-week sprints to implement the product. Data and analytics are also discussed as ways to enhance marketing and personalization.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
The document provides an overview and analysis of the digital marketing company HUGE Inc. It includes an agenda, history of digital marketing, current projections in the industry, an overview of HUGE's strengths and weaknesses, current issues, alternatives for addressing issues, recommendations including strategic expansion into global markets like Denmark and the UK, strategic positioning, and a financial analysis concluding that HUGE has the potential to successfully expand globally while sustaining its values.
Salyer, stephen media entrepreneurship presentation to salzburg academySalzburg Global Seminar
This document provides an overview of media entrepreneurship and financing for digital media projects. It discusses the differences between social entrepreneurship and business entrepreneurship, highlighting that social entrepreneurs prioritize social value over profits while business entrepreneurs prioritize economic returns. Examples are provided of successful media organizations, including MinnPost and m-Pedigree Network, that utilize diverse revenue sources like subscriptions, grants, advertising, and partnerships. Key elements of developing an effective elevator pitch or business plan are outlined, focusing on clearly identifying needs, solutions, metrics, implementation strategies, risks, returns, and securing necessary investment.
EO Singapore Craig Rispin Keynote January 26, 2015Craig Rispin
Craig Rispin discusses how the pace of technological change has accelerated exponentially in recent years, leading to massive changes across every industry and country. While change is happening rapidly externally, many organizations are still operating with business models from centuries past. The document highlights emerging trends like the growth of mobile technology and devices, the internet of things, big data, and new business models like Uber that individual entrepreneurs can now achieve what previously required large companies. It emphasizes the need for organizations to embrace collaboration and adapt their strategies to keep up with the accelerating changes in their industries.
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
Tim O'Reilly discusses the emergence of a global brain through the convergence of computing and connectivity. He asserts that as sensors proliferate and more data and knowledge is shared online, an intelligent network is being built that connects people and information on a global scale. However, this network is not an artificial intelligence but rather an augmentation of human intelligence. O'Reilly argues that we must guide the development of this new system to be resilient and ensure it learns human virtues like morality.
Perceptual mapping is a marketing research technique that visually plots consumer perceptions of products on a chart based on key attributes. Marketers ask consumers questions to understand their experiences with products in terms of attributes like performance, price, and size. Their qualitative answers are translated to a perceptual map using a scale. The map helps identify product positioning strategies and where new products could be launched based on attribute combinations. For example, a map of the Indian chocolate market may show high-price, high-quality brands in one quadrant and identify an opportunity for a new medium-price, medium-quality brand.
Influence of Global Trends on Marketing of Local ProductsDr. Martina Olbert
Presentation prepared for a conference International Days of Marketing organized in Marrakech and Guelmim, Morocco. I was asked to speak about global marketing trends influencing better marketing of local products, a topic which marketeers could use for inspiration in marketing of their own local products in competition of global products in Morocco.
Visionics provides an overview of visionics and facial recognition technology. It discusses the technology, standards, limitations, applications and advantages of visionics, and considers whether visionics and biometrics are the future. Specifically, it covers retinal scan, iris scan, fingerprint, signature and voice recognition. It also discusses vendors like Visionics, challenges like accuracy rates, and applications in security, law enforcement, and ID systems.
5 Global Trends That Will Impact Your Marketing Strategies in 2012Factiva
Take a look at 5 economic and cultural trends that will impact your marketing strategies in 2012 and beyond. Beth Tessier, Executive Director of Consumer Insights, and Ellen Desmarais, Executive Director of Digital Strategy bring together the latest research on:
- Urbanization and how its impacts on city growth and geographic expansion affect the way you go to market
- New world of mobilization and the marketing implications you must consider in order to thrive in an m-commerce world
- Proliferation of customer choices and how your customers make decisions in order to help your buyers to make the right ones
- The how, why, and what of online sharing and the marketing strategies you need to consider
- The right balance of global vs. local and how you can successfully operate in a borderless world
This document discusses different positioning strategies for products. It outlines 7 main strategies: 1) By product attributes and benefits, 2) By price and quality, 3) By use and application, 4) By product class, 5) By product user, 6) By competitor, 7) By cultural symbols. For each strategy, it provides examples of products that have used that particular strategy to differentiate themselves in the market and compete with other similar products or competitors.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
This document discusses biometrics and multi-factor authentication. It begins with definitions of multi-factor authentication and biometric authentication. It then covers various categories of biometrics including physiological (iris, finger) and behavioral (keystroke dynamics, gait). The document discusses how well biometrics work based on metrics like false acceptance and false rejection rates. It also covers the FBI Biometrics Center of Excellence and their work evaluating biometric algorithms and collaborating with universities. Trends in biometrics like multimodal biometrics are discussed along with challenges such as spoofing.
The document discusses biometrics and biometric systems. It defines biometrics as measurable biological characteristics that can be used to identify individuals. It then describes the main components of a biometric system, including sensors, feature extraction, matching, and databases. The document discusses verification and identification modes of biometric systems. It also explains the different types of errors that can occur in biometric systems, including false accepts and false rejects, and how performance is evaluated using metrics like FMR, FNMR, FTE, and FTC rates.
Entrepreneurial marketing focuses on developing relationships with customers, innovating new product concepts, and leveraging limited resources. It involves taking a proactive, opportunity-driven, and customer-focused approach while tolerating some risk. Various entrepreneurial marketing strategies are discussed, including relationship marketing, viral marketing, digital marketing, and buzz marketing. Pricing strategies like skimming, penetration pricing, and assessing price sensitivity are also covered.
1This is a sample lecture on Marketing, Chapter 1 from the texbook Kotler, P. & Armstrong, G. (2012). Principles of Marketing. New Jersey: Prentice-Hall.
This sample lecture was prepared for Ashford Unversity, 2011.Upon completion of this lecture, a certificate of completion is available from Alpha & Omega Healthcare Management Consulting. For the certificate, please contact tripthimathew@alphanomega.info or DrMathewTM@gmail.com
This document discusses identifying competitors and understanding differences between offerings. It begins with an overview of marketing management concepts like demand, power, cost, margin, and allocating marketing expenses. It then covers positioning and perceptual mapping, including coming up with a positioning statement that identifies the target segment, competitor set, and core value propositions. Methods for developing perceptual maps are examined, including similarity-based multidimensional scaling and attribute-based factor analysis. An example perceptual map of the erectile dysfunction market is shown. Group exercises have respondents analyze competitor sets and perceptual maps.
Block chain 101 what it is, why it mattersPaul Brody
The Blockchain is an important new technology, but it is shrouded in mystery: what does it do? Why is it such a big deal? How is it related to bitcoin? In this short presentation (with attached video), I attempt to answer those questions.
The essential role of Gigabit LTE and LTE Advanced Pro in the 5G WorldQualcomm Research
As the next phase in the evolution of LTE (3GPP Release 13 and beyond), LTE Advanced Pro does more than just push LTE capabilities closer towards 5G. It will also become an integral part of the 5G mobile network, providing many services essential to the 5G experience starting day one. Learn more at: https://www.qualcomm.com/invention/technologies/lte/advanced-pro
Billions of connected devices and things. Billions of people. 5G will provide connectivity for all of these things and people as well as businesses and industry, bringing benefit to society. Operating machinery in hazardous environments from a remote control will be enabled through near-zero latency communication links that enable real-time video. Billions of video-enabled devices will be able to share bandwidth-hungry content. These are just a few applications that illustrate what 5G will be designed for.
The document defines biometrics as the automatic identification of a person based on physiological or behavioral characteristics. It lists different biometric characteristics including fingerprint, facial recognition, hand geometry, iris scan, and retina scan. It then describes several biometric recognition techniques such as fingerprint recognition, facial recognition, hand geometry, iris recognition, and retina recognition. Finally, it discusses applications of biometrics such as preventing unauthorized access, criminal identification, and improving security in areas like ATMs, cellphones, computers, automobiles, and airports.
5G wireless technology will provide data speeds over 1Gbps and integrate different wireless technologies. It aims to create a unified wireless world without limitations of previous generations. 5G will support technologies like CDMA, OFDM and IPv6 to connect devices with high bandwidth. It faces challenges in providing high resolution services across different billing interfaces and networks on a large scale.
Conducting a Market Study & Developing the Business model- delivered at IIT R...Amit Ranjan
These are the slides from a talk I delivered at IIT Roorkee (India) on 15th Sep,07. The talk was titled - "Conducting a Market Study & Developing the Business Model". I used our experience with slideshare to illustrate some of the points covered in the presentation.
The event was organised by the entrepreneurship cell at IIT Roorkee.
Roorkee is incidentally, India's oldest engineering college and it was a real pleasure visiting its campus.
The document outlines the process of taking an idea to a successful business. It discusses that the process is non-linear and involves multiple phases, including business design, feasibility analysis, business planning, launching the business, growing the business, and exiting the business. It provides overviews of articles on different phases of the process and recommends developing a staged, gated process to plan innovations.
This slideshow is for the business entrepreneur considering how to create a business model. It is an overview of business strategy, industry analysis and creating value in your business model.
The document provides an overview of business models and developing business plans. It discusses key elements of a business model like value proposition, market segment, revenue generation, costs and margins, competitors, and competitive advantage. It emphasizes the importance of validation, getting early customer feedback, and constantly learning and adjusting plans based on real-world testing rather than assumptions. The overall message is that a good business plan explains your solution in a clear, concise way and shows how all elements fit together logically to address a real customer need.
This document discusses a model of online consumer behavior and various aspects of digital marketing. It covers factors that influence online consumer decision making like consumer skills, product characteristics, and website usability. It also discusses analyzing clickstream data to understand customer behavior. Additional topics covered include what products consumers purchase online, how they find vendors, the importance of trust and utility, branding, and using customer relationship management systems and social media for marketing. The document contains diagrams and is a presentation from Pearson Education on digital marketing concepts.
This document discusses e-commerce business models and concepts from a textbook. It provides an overview of key elements of a business model, including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also categorizes different business-to-business and business-to-consumer e-commerce models, such as e-tailers, community providers, content providers, portals, transaction brokers, market creators, and service providers. Examples are provided for each model type.
Class 8: Introduction to web technology entrepreneurshipallanchao
This document provides an agenda and content for a startup consulting session. The agenda includes a quiz, review of prior material, and discussions on marketing, distribution, advertising, promotion, and revenue models. Marketing topics covered are positioning, targeting, differentiation, competitors, and critical mass. The document discusses various online and offline marketing options for web startups including SEO, PPC, social media, and PR. It also covers analytics, virality, revenue models of advertising, subscription, and transactions.
The document describes a team called Narrative Mind that seeks to develop tools to optimize discovery and investigation of communication trends on social media. It provides details on the team's experts, interviews conducted, resources and partnerships. Potential key activities and timelines are outlined. Value propositions and customer jobs/pains are described for potential government and commercial customers, including helping prioritize issues, improving planning and decision making, and monitoring brands and identifying emerging issues.
1) Google Cloud currently contributes 3.95% to the overall cloud market share and grew revenues 44% in 2017, though it remains in 4th place behind Amazon, Microsoft, and IBM.
2) Key considerations for Google Cloud include increasing adoption rates by 5% in the next year and using partnerships and social media to increase awareness of cloud capabilities beyond sales.
3) Major competitors like Amazon, Microsoft, and IBM are differentiating themselves through artificial intelligence, machine learning, and positioning themselves as holistic data and analytics platforms.
1) Google Cloud Platform contributes 3.95% to the cloud market share and saw 44% revenue growth in 2017, however it still trails Amazon AWS and Microsoft Azure in overall market share.
2) Competition in the cloud space is focusing on artificial intelligence and machine learning capabilities to differentiate their offerings.
3) Key considerations for Google Cloud include increasing adoption rates, creating engaging content, and showcasing success stories to guide users and inspire trial usage.
Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Busines...Sam Huleatt
This is the presentation I gave with Kam Khare at Johns Hopkins University (March 2009), Kam discussed the traditional business plan and business plan competitions and then I discussed what a VC or angel investor actually wants, what I called "securing investment."
sam [dot] huleatt@yahoo [dot] com
This document discusses various e-commerce business models. It begins with an overview of key elements of a business model, including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It then covers specific business-to-consumer models like e-tailers, community providers, content providers, portals, transaction brokers, market creators, and service providers. Business-to-business models like e-distributors are also briefly discussed. The document provides examples and descriptions of each model.
This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalized one-to-one marketing. It explores pricing strategies and trends in internet marketing technologies.
This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalization to attract, engage, and retain customers online.
Platformed. How corporations transform by working with startupsTomasz Rudolf
The document discusses how corporations can transform and innovate by working with startups. It outlines various methods corporations can use, including creative thinking training, customer intelligence, trend research, and leveraging a corporate innovation toolkit. It emphasizes that execution is key, and that corporations need to transform their core, add value-added services, and build future businesses. It provides advice on how corporations can get "ready for startups" through activities like monitoring the startup ecosystem, defining needs, selecting partners, and managing the deal and integration process while overcoming cultural challenges to innovation.
This document provides an overview of creating a business-driven social media strategy. It discusses defining community and the various tools that can be used, such as forums, blogs, videos, and more. It emphasizes mapping metrics to business needs and selecting tools carefully based on factors like available resources, business risks, and customer comfort levels. The key is balancing business and customer needs by setting realistic expectations and providing value to community members through content, feedback opportunities, education, and recognition. Metrics must be defined in business terms and goals set over time to measure ROI from a community.
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
This document outlines an agenda for a presentation on competing in higher education through data and analytics. It discusses identifying areas within an institution to test pilots, requirements for pilots, and an engagement map to analyze student and operational data. Examples are given of business model canvases and using social media data and reviews to generate insights about student segments, sentiment, and recommended actions. The presentation aims to convince attendees that data and analytics can help align institutions with objectives and measure key results.
Mastering the demons of our own designTim O'Reilly
My talk about lessons for government from high tech algorithmic systems, given as part of the Harvard Science and Democracy lecture series on April 21, 2021. Download ppt for speaker's notes.
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)Tim O'Reilly
A three part lecture for the Institute for Innovation and Public Purpose at University College London. I talk about how the Silicon Valley growth model is leading from value creation to rent extraction, then about how public policy shapes our markets and what public policy students can learn from technology platforms (both what they do right and how they go wrong), and finally, I touch on some of the great mission-driven goals that could replace "increasing corporate profits" as the guiding objective of our economy.
Learning in the Age of Knowledge on DemandTim O'Reilly
The London Black Cab driver's exam, "The Knowledge of the Streets and Monuments of London," is one of the most difficult exams in the world, requiring drivers to become a human GPS. With today's tools, the smartphone and the right app turns anyone into the equivalent of a human GPS. I've been asking myself how this concept applies to the field of online learning, particularly in my own field of programming and related IT skills. How should we rethink learning in the age of knowledge on demand? My keynote at the EdCrunch conference in Moscow on October 1, 2019. As always, download the PPT to read the detailed script in the speaker notes below each slide.
What's Wrong With Silicon Valley's Growth ModelTim O'Reilly
A talk I gave on the oreilly.com live training platform on January 22, 2020, focusing on the way that many Silicon Valley startups are designed to be financial instruments rather than real companies. They are gaming the financial system, much like the CDOs that fueled the 2009 financial crash. I talk about the rise of profitless IPOs, and contrast that with the huge profits of the last wave of Silicon Valley giants. In many ways, it is an extended meditation on Benjamin Graham's famous statement, "In the short term, the market is a voting machine, but in the long term it is a weighing machine."
Google handles over 3 billion searches a day, Amazon offers a storefront with 600 million unique items, Facebook users post 6 billion pieces of content sailing, all with the aid of complex algorithmic systems that respond to a constant influx of new data, adversarial activity by those trying to game the system, and changing preferences of users. These systems represent breakthroughs in the governance of complex, interacting systems, with algorithms that must be constantly updated to respond to rapidly changing conditions. The economy as a whole is also full of complex, interacting systems, but we still try to manage those systems with 20th century tools and processes. This talk explores what we can learn from technology platforms about new approaches that the Fed might take to improve its historical mission using the tools of agile development, big data, and artificial intelligence. My talk at the San Francisco Federal Reserve Bank FedAgile conference on November 7, 2018. Download the PPT file to read the narrative in the speaker notes. (I wish slideshare did a better job of displaying these, but they don't.)
My talk for TechStars at Techweek Kansas City in October 2018. While this is a talk based on my book WTF?, it is fairly different from many of the others that I've posted here, in that it focuses specifically on parts of the book that contain advice for entrepreneurs, rather than on the broader questions of technology and the economy. As always, look at the speaker notes for
My plenary talk to the California Workforce Association Conference in Monterey, CA, on September 5, 2018. I talked about the role of technology to augment people rather than replace them from my book WTF? What's the Future and Why It's Up to Us, and my ideas about AI and distributional economics, in the context of today's education and workforce development systems. I also summarize some of the work Code for America has been doing on the current state of the California Workforce Development ecosystem.
My keynote at OSCON 2018 in Portland. What I love about open source software, and what that teaches us about how we can have a better future by the better design of online marketplaces and the algorithms that manage them - and our entire economy. The narrative is in the speaker notes.
My keynote at the 2018 New Profit Gathering of Leaders conference in Boston on May 17, 2018. I talk about the lessons from technology platforms, how they teach us what is wrong with our economy, and the possibilities of AI for creating better, fairer, more effective decisions about "who gets what and why" in the economy.
Slides from my talk at the Price Waterhouse Coopers Deals Exchange conference on April 26, 2018. I talk about algorithmically manage, internet-scale networks and how they are changing the very nature of the economy, the shape of companies, and the competencies that are required for 21st century success. There are many similar themes to other talks, but this is tailored to a business audience, and very specifically to one concerned with how to do M&A in an age of dominant platforms.
My keynote at the Open Exchange Summit in Nashville on April 18, 2018. I talk about the implications for many different kinds of companies of the fact that increasingly large segments of our economy are being dominated by algorithmically managed network marketplaces.
Yet another version of my book talk, this time at Harvard Business School, on March 28, 2018. This one had fewer slides with less connecting narrative so that I could spend more time interacting with the audience. I think it went pretty well. As usual, the speaker notes contain the narrative that goes with the slides, which are mostly images.
Do More. Do things that were previously impossible!Tim O'Reilly
My keynote at SxSW Interactive on March 9, 2018. I tackle the job of the entrepreneur to redraw the map, and not to accept the idea that technology will put people out of work rather than creating new kinds of prosperity. I try to provide a call to action to throw off the shackles of the old world and to build a new one. So many companies play defense. Cut costs, watch the competition, follow best practices. Great entrepreneurs like Jeff Bezos and Elon Musk play offense. They see the world with fresh eyes, taking off the blinders that keep companies using technology to make slight improvements to existing products and practices, rather than imagining the world as it could be, given the new capabilities that technology has given us.
We Get What We Ask For: Towards a New Distributional EconomicsTim O'Reilly
My keynote at the Venturebeat Blueprint conference in Reno, NV on March 6, 2018. The bad maps that are holding us back from building a better world. Technology need not eliminate jobs. It could be helping us tackle the world's great problems, and helping design marketplaces that ensure a more equitable distribution of the proceeds from doing so. The narrative that goes with the deck is in the speaker notes. There is also a summary and link to the video at https://venturebeat.com/2018/03/06/tim-oreilly-to-tech-companies-use-a-i-to-do-more-than-cut-costs/
Towards a New Distributional EconomicsTim O'Reilly
A talk I gave on December 1, 2017 for a workshop on AI and the future of the economy organized by the OECD and the Berkeley Roundtable on the International Economy. In it, I explore implications of AI and internet-scale platforms for the design of markets, with the goal of starting a conversation about what we might call "distributional economics."
Tim O'Reilly argues that AI and automation do not necessarily eliminate jobs but can create new types of work. While some studies estimate 47% of jobs may be automated in the next 20 years, technology solves human problems and more problems means more work. When productivity increases only benefit shareholders and not society, problems arise. However, AI can be used to augment humans and enable them to do things previously impossible. The future of work is up to us to ensure technology empowers people.
This is my March 8, 2001 pitch to Jeff Bezos on why Amazon ought to offer web services. I'm uploading it now because I'm referencing it in my forthcoming book, WTF: What's the Future and Why It's Up To Us, due from Harper Business in October 2017, and want people to be able to take a look at it. This is of historical interest only.
A somewhat longer version of my Frontiers talk about technology and the future of the economy, with additional material pitched to an audience of Internet operators at Apricot 2017, in Ho Chi Minh City, Vietnam on February 27, 2017
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
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