The document discusses how corporations can transform and innovate by working with startups. It outlines various methods corporations can use, including creative thinking training, customer intelligence, trend research, and leveraging a corporate innovation toolkit. It emphasizes that execution is key, and that corporations need to transform their core, add value-added services, and build future businesses. It provides advice on how corporations can get "ready for startups" through activities like monitoring the startup ecosystem, defining needs, selecting partners, and managing the deal and integration process while overcoming cultural challenges to innovation.

1. Tomasz Rudolf, CEO, The Heart
Platformed
How corporations transform
by working with startups
@tomaszrudolf

2. Helping corporations innovate

3. Creative thinking
Training employees in
problem solving techniques
Customer intelligence
Using ethnography, ODI
and other methods to discover
unmet customer needs
Trend Research
Understanding emerging patterns
In society, tech & markets
Competitive intelligence
Benchmarking competition
Corporate Innovation Toolkit (examples)
Idea Management
Managing the process or idea collection,
review & implementation
Design thinking
Optimizing the design process
User-driven Innovation
Engaging users
In co-creating solutions & experiences
Stage Gate | NPD
Improving the decision-making
process
Process improvement
Leveraging Kaizen, Six Sigma
or other methods for process innovation
Business models
Designing and reviewing
business model innovations
Lean startup
Fast validation of hypotheses
Blue Ocean Strategy
Creating new markets

4. Corporations have struggled
to fight internal silos to innovate

5. D-RAFT
Decision-making
https://www.marketingweek.com/2015/06/22/chief-idea-killer/

6. “If you are not upsetting anyone
You are not changing anything.”
Seth Godin

7. The Heart of Digital Transformation

8. Execution is key. It takes time to build new capabilities.

9. Working with leading corporations...

10. Every company is turning into a tech company

11. Once a new technology starts rolling,
if you're not part of the steamroller,
you're part of the road.
Stewart Brand, The Long Now Foundation

12. New digital platforms attack most profitable niches
https://www.cbinsights.com/research/disrupting-banking-fintech-startups-2016/

13. Startups are well funded and scalable
https://www.bloomberg.com/news/articles/2017-05-20/japan-s-softbank-says-93-billion-committed-to-technology-fund

14. 70% of unicorns are platforms
http://fortune.com/2015/01/22/the-age-of-unicorns/

15. Platforms are eating the world...

16. Harvard
2.400 faculty members, 22.000 students

17. Coursera.org
250 employees... 23 million users

18. Talented, motivated employees
delivering customer value

19. Value created by
orchestrating others Source: www.benjaminzander.com

20. Instagram sold for 1B not because
of contributions from 13 employees
but from 30 million users
Marshall Van Alstyne, Professor at Boston University
https://www.slideshare.net/InfoEcon/platform-shift-how-new-business-models-are-changing-the-shape-of-industry?next_slideshow=6

21. HR < ER
Human Ecosystem
Resources Relations

22. How do you transform?

23. Open Innovation Frontiers
NOW
Transform
the core

24. Automated elevators

25. Automating lease agreement management

26. Automated marketing & sales

27. AI for vending machines
a 6% sales increase
and a 15% decrease
in restocking trips
thanks to AI

28. Open Innovation Frontiers
NOW
Transform
the core
NEW
Add-ons

29. Leveraging external ecosystems for value added services

30. Revenue-sharing on value added services

31. Best services can be acquired...

32. What value added services could you plug in?

33. Open Innovation Frontiers
NOW
Transform
the core
NEW
Add-ons
NEXT
Build future
businesses

34. Building new capabilities

35. Acquisition of new players

36. Partnerships for brand extensions
http://www.playbrush.com/en/

37. How to get
#ReadyForStartups?

38. © D-RAFT 2015http://steveholt.com/home/2014/03/31/drinking-from-the-fire-hose/

39. Buy from
Purchase or licence new technologies that give you
a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Many models of collaboration

40. Precision: Knowing what you want
Challenges
Hunting grounds
Pressure & KPIs
Openness to
unexpected

42. 42

44. Ecosystem Radar: Observe & learn
Sourcing
PUSH: Monitor
ecosystem
- Website registrations
- Events
- Databases
- Competitions
- Partner recommendations
- Industry programs and accelerators

45. Best talent is not going around
career websites submitting CVs.

46. Scouting: Identify & select partners
Sourcing
PULL: Define needs
Identify & select
partners
- Publish call for startups / competition
- Promote on social media and press
- Send out to ecosystem partners
- Database search for solutions
- Use external scouts

49. Integrate multiple solutions

50. Move from dating to deals faster
Deals & legal
Speed
IP Mgmt
Fair play

51. Dating,
no deals
Conversations without commitment

52. Nothing will happen without...

53. Culture
Culture
Non-invented here
Experimentation
Role models & success
stories

54. Competitions & hackathons

55. People
People
Top management support
Key people skills
Clear owner

57. Resources
Relations
Dealflow partners
Partner perception
Relationship management
tools
Resources
Budgets
Time & attention
API / IT

58. Ecosystem Relations
Relations
Dealflow partners
Partner perception
Relationship management
tools

59. Ecosystem Visibility
Visibility
Single point of contact
Community presence
Online visibility

60. Sourcing
Monitor ecosystem
Define needs
Identify partners
Selection
Selection
Co-creation
Decision-making
Deals & legal
Speed
IP Mgmt
Fair play
Execution
Pilot | PoC
Implement locally
Scale globally
Challenges
Hunting grounds
Pressure & KPIs
Openness to unexpected
Culture
Non-invented here
Experimentation
Role models & success
stories
Resources
Budgets
Time & attention
API / IT
Visibility
Single point of contact
Community presence
Online visibility
Relations
Dealflow partners
Partner perception
Relationship management
tools
People
Top management support
Key people skills
Clear owner
Source: @TheHeartTech
Innovation Strategy
Impact: Incremental | Adjacencies | Transformative
Models: Observe | Buy from | Partner with | Invest in startups | Acquire | Build startups

61. To sum up...

62. It’s not all easy...

63. If your
organisation
doesn’t want
to get closed,
it needs to
be open.

64. “We didn’t do
anything wrong,
but somehow, we lost”
CEO, Nokia

65. Find your innovation partners!

66. See you in the future!
@thehearttech
Open Innovation | Startup Scouting | New Ventures
www.theheart.tech