The document provides an overview and analysis of the digital marketing company HUGE Inc. It includes an agenda, history of digital marketing, current projections in the industry, an overview of HUGE's strengths and weaknesses, current issues, alternatives for addressing issues, recommendations including strategic expansion into global markets like Denmark and the UK, strategic positioning, and a financial analysis concluding that HUGE has the potential to successfully expand globally while sustaining its values.

1. HUGE
Make Something You Love
Hamin Lee, Jeremy Ostrow, Claire Shannon, Bryan Zakalik

2. AGENDA.
Company & Industry Overview
Current Issues
Internal & External Analysis
Recommendations
Strategic Positioning
Financial Assessment
Conclusion

3. Digital Marketing.
Increased use of
advertisements to
promote
businesses
Search engines
begin to organize
internet content
Social media
allows users to
create profiles
and support
companies and
products
Digital
Marketing
Create a
graphical user
interface to
increase user
experiences
The mobile
industry has
become the
fastest growing
digital marketing
format

4. Digital Marketing Projections By
Format ($ Millions). $76,619 million in 2016
$41,003 million in 2012
$35,616 million increase in 4 years

5. HUGE Currently.
Fastest growing digital agency in the
United States
Project selectivity of revenue
exceeding $1 Million
The introduction of HUGE Labs allow
staff to design strategy for the company

6. SWOT Analysis.
Strengths
Weaknesses
• High retention rate
• Very opinionated project selection
• Experts at perfecting the user
(opportunity for growth)
• Small revenue in comparison to
experience
• Remote client work
industry
industry
HUGE Inc.
Opportunities
Threats
•
Very dynamic and volatile industry
•
High threat of substitutes
•
Untapped health market
•
Low barriers to entry
•
Geographic expansion
•
Hard to distinguish competitors

7. Current Issues.
How can HUGE Inc. maintain earnings potential
without compromising company culture?
How can Huge Inc. gain a competitive advantage
over IT and consulting firms that are becoming
direct competition?

8. Alternatives.
Sustain and
develop long-term
current client
relationships
Explore domestic
and international
growth
Revert to
traditional
marketing efforts
Penetrate the
health care and
pharmaceutical
markets

9. Recommendations.
Strategic expansion into global markets
Expand into a nation with a fast-growing
e-commerce market
Establish clients in an area where digital
marketing has potential to thrive

10. Recommendations.
Strategic expansion into global markets
15% of commerce occurs over the internet
• 44% of citizens have made an online purchase
• 75% of firms have websites
• Each firm has 4.5 domain names
22% of commerce occurs over the internet
• 43% of citizens have made an online purchase
• 84% of firms have websites
• Each firm has 5.4 domain names

11. Denmark & UK.

12. Strategic Positioning.
Analysis
Development
Optimization

13. Financial Analysis.

14. Financial Analysis.
Huge Inc. has enough earnings potential to expand
geographically and obtain a direct financing loan to
achieve additional funding

15. Conclusion.
Sustenance
of firm
values
Financial
feasibility
Market
Growth
Successful Globalization

16. Questions?