SlideShare a Scribd company logo
Conducting a Market Study  &  Developing the Business Model Lessons learnt in creating SlideShare
SlideShare The World’s largest community for sharing presentations Called ‘ YouTube of PowerPoint ’ by TechCrunch Launched Oct 06, growing fast Run by a 14 member Delhi + USA based startup
Large-scale social sharing for photos for video for Presentations
What people share on SlideShare...  Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
Conducting a Market Study  &  Developing the Business Model
Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business  planning Competitive analysis Product Positioning Map Core Value Proposition Develop Business Model
Competitive Analysis Direct Competition same product, same geography same product, different geography Indirect (overlapping) competition Future Competition who could be competitors in future competition from disruptive technologies
Sources of competitive info empirical knowledge conferences, events media(print, electronic)  published studies, newspaper articles internet search industry resources industry directories, associations, newsletters
Detailed competitive mapping Syndicated research free/paid basis private companies / industry organizations e.g. IAMAI, JuxtConsult, Indicus Employ professional market research agencies IMRB, AC Nielson Conduct own market mapping study previous projects, interns, students
Product Positioning Map (slideshare example)
Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public 2 X 2 Product Matrix  (slideshare example)
The Positioning …(slideshare example) SlideShare…the “YouTube of Powerpoint” the elevator pitch  -  video http://light.vpod.tv/?s=0.0.12688 your product’s core value proposition how it is different from others
Why is positioning important? Positioning has to be clear & simple information & choice overloaded societies explosion of products on the web “ me too”, overlapping features low entry barriers for new players short product life cycles on the web
Factors influencing business models Depends on business objectives trade-off between growth & monetization Depends on financials cash burn rate expectations from investors Depends on exit strategy
Internet business models Transaction Based charge users per interaction Advertising revenues driven by internet traffic Freemium model subscription based  basic is free, charge high-end customers use free as marketing incentive Content syndication Licensing
Scenario building & what-if analysis Evaluate multiple options Initial financial projections revenue, expenses, profit cash flow projections  deficit could mean you need external funding Estimate break-even point Projections beyond break-even till exit
Preliminary Financial Planning  (fictitious example)
Preliminary  financial planning  (fictitious example)
Reality check reqd! Projections are numbers on a spreadsheet how to validate your assumptions, hypothesis Get as much feedback as possible other entreprenuers venture capitalists, financial institutions Make dry runs if needed
Questions ? Thank You
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture

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Creat More Value Than You Capture

  • 1. Conducting a Market Study & Developing the Business Model Lessons learnt in creating SlideShare
  • 2. SlideShare The World’s largest community for sharing presentations Called ‘ YouTube of PowerPoint ’ by TechCrunch Launched Oct 06, growing fast Run by a 14 member Delhi + USA based startup
  • 3. Large-scale social sharing for photos for video for Presentations
  • 4. What people share on SlideShare... Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
  • 5. Conducting a Market Study & Developing the Business Model
  • 6. Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business planning Competitive analysis Product Positioning Map Core Value Proposition Develop Business Model
  • 7. Competitive Analysis Direct Competition same product, same geography same product, different geography Indirect (overlapping) competition Future Competition who could be competitors in future competition from disruptive technologies
  • 8. Sources of competitive info empirical knowledge conferences, events media(print, electronic) published studies, newspaper articles internet search industry resources industry directories, associations, newsletters
  • 9. Detailed competitive mapping Syndicated research free/paid basis private companies / industry organizations e.g. IAMAI, JuxtConsult, Indicus Employ professional market research agencies IMRB, AC Nielson Conduct own market mapping study previous projects, interns, students
  • 10. Product Positioning Map (slideshare example)
  • 11. Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public 2 X 2 Product Matrix (slideshare example)
  • 12. The Positioning …(slideshare example) SlideShare…the “YouTube of Powerpoint” the elevator pitch - video http://light.vpod.tv/?s=0.0.12688 your product’s core value proposition how it is different from others
  • 13. Why is positioning important? Positioning has to be clear & simple information & choice overloaded societies explosion of products on the web “ me too”, overlapping features low entry barriers for new players short product life cycles on the web
  • 14. Factors influencing business models Depends on business objectives trade-off between growth & monetization Depends on financials cash burn rate expectations from investors Depends on exit strategy
  • 15. Internet business models Transaction Based charge users per interaction Advertising revenues driven by internet traffic Freemium model subscription based basic is free, charge high-end customers use free as marketing incentive Content syndication Licensing
  • 16. Scenario building & what-if analysis Evaluate multiple options Initial financial projections revenue, expenses, profit cash flow projections deficit could mean you need external funding Estimate break-even point Projections beyond break-even till exit
  • 17. Preliminary Financial Planning (fictitious example)
  • 18. Preliminary financial planning (fictitious example)
  • 19. Reality check reqd! Projections are numbers on a spreadsheet how to validate your assumptions, hypothesis Get as much feedback as possible other entreprenuers venture capitalists, financial institutions Make dry runs if needed