SlideShare a Scribd company logo
Conducting a Market Study  &  Developing the Business Model Lessons learnt in creating SlideShare
SlideShare ,[object Object],[object Object],[object Object],[object Object]
Large-scale social sharing for photos for video for Presentations
What people share on SlideShare...  Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
Conducting a Market Study  &  Developing the Business Model
Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business  planning ,[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of competitive info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Detailed competitive mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning Map (slideshare example)
Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public 2 X 2 Product Matrix  (slideshare example)
The Positioning …(slideshare example) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is positioning important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors influencing business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario building & what-if analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preliminary Financial Planning  (fictitious example)
Preliminary  financial planning  (fictitious example)
Reality check reqd! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? Thank You
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
Creat More Value Than You Capture
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