People Power M P

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A presentation explain about history of Kaskus and how kaskus can motivate kaskuser to be evangelist and how we think in term of technology and marketing

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People Power M P

  1. 1. PEOPLE POWER Danny Oei Wirianto Twitter: @dwirianto
  2. 2. KASKUS Milestone KASKUS founded in Seattle, USA by Andrew Darwis KASKUS move to Jakarta and officially revamp the brand with 350,000 members - Pass 1.1 Million members - 17 Millions Visitor/month - Break 350 Million Pageviews <ul><li>Focus on Marketplace </li></ul><ul><li>Focus on Payment System </li></ul><ul><li>Focus on Mobile Platform </li></ul>
  3. 3. 7 th users in the world for Facebook 2 nd users in the world access FRIENDSTER 10 th users in the world use twitter 1 st loyalists in the world for “ More than 60% internet Indonesia Population spend their time to Social media = +/- 25 Million Users
  4. 4. Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy User = Human
  5. 5. One To One engagement Influential engagement Engagement build Experience through Engagement
  6. 7. “ Computer & Mobile is a TOOL” Elegant organization: Help Community to do what they want to do better. “ Be A Platform for People to BUILD on the top of it” “ Think Distributed: Can’t expected Customer COME to you” Simplify: Keep It Simple Stupid (K.I.S.S)
  7. 8. Customer x Customer = Community <ul><li>Life is public and so do your business </li></ul><ul><li>Knowing customer conversation </li></ul><ul><li>Talk with your consumer </li></ul><ul><li>Be presence where your customer </li></ul><ul><li>Listen to all your bad press, PR & consumer dissatisfaction . </li></ul><ul><li>Your customers are your ad agency </li></ul><ul><li>Your worst customer is your best friend </li></ul><ul><li>Your best customer is your partner </li></ul>
  8. 9. Twitter: dwirianto Thank You 

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