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Indonesia digitalraya2

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Indonesia digitalraya2

  1. 3. “ Computer & Mobile is a TOOL”
  2. 4. Connect User
  3. 5. User = Human
  4. 6. Entertain Me! Curious Hear Me Out! In Group What is in it for me? Easy. I am Lazy
  5. 7. 31.39% Indonesia net user spend almost 2 hours 20.17% spend almost than 3 hours 16.27% spend almost than 1 hour
  6. 8. 40% of the total users are in age between 20 to 24 years old
  7. 9. more than 75% of digital populations are having household income more than IDR 2.5 Million per month.
  8. 10. Source: Alexa 2009 TOP ACCESSED WEBSITES
  9. 11. Source: Opera, ranked by unique users TOP ACCESSED MOBILES
  10. 12. build Experience through Engagement
  11. 13. “ More than 60% internet Indonesia Population spend their time to Social media = Estimated 25 Million People
  12. 14. One To One engagement Influential engagement engagement
  13. 15. 7 th user in the world for Facebook 2 nd user in the world access FRIENDSTER 10 th user in the world use twitter
  14. 17. www.KASKUS.us
  15. 18. “ A Community place where all Indonesian can Share and Talk Freely” Apa sih Kaskus?
  16. 20. www.Kaskus.Us
  17. 22. KASKUS Rank Forum
  18. 23. Regional Community
  19. 24. <ul><li>AUSTRALIA, Melbourne, Sydney , Perth, Brisbane , EROPA, Germany, Netherlands, United Kingdom , INDONESIA: JATENG, DIY Yogyakarta , Semarang, Solo , Banyumas , Tegal, JABAR, BANTEN , DKI Jakarta , Bogor, Depok , Bekasi, Bandung, Cirebon, BALI , Surabaya , Malang, Madiun , Besuki, Karesidenan, Kediri , SUMATERA , Bangka - Belitung , Medan , Palembang , Riau Raya , Lampung, Minangkabau, Aceh, Kepulauan Riau , Kalimantan Timur , Kalimantan Selatan , Kalimantan Barat , Kalimantan Tengah , SULAWESI, Palu, Makassar , Manado, Papua , USA , West USA, Central USA, East USA , ASIA: CHINA , JAPAN, MALAYSIA , SINGAPORE , TIMUR TENGAH , CANADA </li></ul>
  20. 25. Jual Beli
  21. 26. http://fjb.Kaskus.Us
  22. 28. KASKUS FJB Rank
  23. 29. What is the secret?
  24. 31. Who is Kaskuser?
  25. 33. Source: Google Analytics January 2009
  26. 34. Kaskuser Shop at FJB
  27. 35. Kaskuser Bank?
  28. 36. Kaskuser Browse to?
  29. 54. { The Results}
  30. 58. <ul><li>Ads Results </li></ul><ul><li>Leader board: 476 . 322 clicks – CTR: 2,8 % </li></ul><ul><li>Large Rectangle: 41.696 – CTR: 2,4 % </li></ul><ul><li>Thread Result: </li></ul><ul><li>12.588 Views </li></ul><ul><li>907 Posting </li></ul><ul><li>4 6 Pages </li></ul>
  31. 59. BESWAN DJARUM at Frame Ads
  32. 60. Case Study BESWAN DJARUM <ul><li>Period 9 May 09 – 23 May 09 </li></ul><ul><li>Position : Frame Ads </li></ul><ul><li>Duration : 15 Days </li></ul><ul><li>Impressions : 64. 797. 759 </li></ul><ul><li>Clicks : 1. 748. 187 </li></ul><ul><li>CTR : 2,69% </li></ul>
  33. 61. Case Study A mild Live Wanted <ul><li>Period 2 Maret – 15 Mar 09 </li></ul><ul><li>Position : Music Forum (2 week ) </li></ul><ul><li>Kaskusradio.com (1 week ) </li></ul><ul><li>Impressions : 259.148 </li></ul><ul><li>Clicks : 6.886 </li></ul><ul><li>CTR : 1,50% </li></ul><ul><li>Period 6 April – 19 April 09 </li></ul><ul><li>Position : Music Forum ( 2 Weeks ) </li></ul><ul><li>Kaskusradio.com (1 week ) </li></ul><ul><li>Impressions : 1. 768.655 </li></ul><ul><li>Clicks : 14.727 </li></ul><ul><li>CTR : 0,83% </li></ul>
  34. 66. <ul><li>KASKUS is the largest Indonesian Community </li></ul><ul><li>Over 1 MILLION Indonesian Members Database </li></ul><ul><li>KASKUS rank 1 st for local site based on Alexa </li></ul><ul><li>KASKUS rank 1 st for local site based on NetCraft </li></ul><ul><li>KASKUS rank 1st for local companies for traffic, pageviews, durations based on ComScore </li></ul>
  35. 67. Thank You  [email_address]

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