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@aleyda#InternationalSEO #12A
Establishing a Successful International Web Presence
SPEAKING IN
TONGUES
@aleyda#SMX West @aleyda
Hello #SMXWest
#InternationalSEO #12A
@aleyda#SMX West @aleyda
I’m Aleyda Solis
#InternationalSEO #12A
@aleyda#SMX West @aleyda
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I PublishI Share
I’m ...
@aleyda#SMX West @aleyda
I Blog I Speak I’m Featured
I’m Aleyda Solis
#InternationalSEO #12A
@aleyda#SMX West @aleyda
I help companies to connect with
potential customers all over the world
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Expanding & diversifying traffic sources
#InternationalSEO #12A
@aleyda#SMX West @aleyda
With a sustainable organic traffic growth
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Generating actual customers, 

conversions & profit from them
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Here’s how you can do it too!
Avoid
targeting
markets that are
not profitable
Select
the best Web...
@aleyda#SMX West @aleyda
Avoid targeting markets 

that are not profitable
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Identify which countries & languages are
already bringing traffic & conversions
#InternationalSEO ...
@aleyda#SMX West @aleyda
The ones where your competition & industry
leaders are already profiting from
https://www.similarw...
@aleyda#SMX West @aleyda
Verify which are the countries with more
organic search traffic potential in your industry
#Intern...
@aleyda#SMX West @aleyda
Check the level of already existing

organic search competition there
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Align this with your own multilingual &
international operations capacity
Other 

Traffic 

Driver...
@aleyda#SMX West @aleyda
Verify if there’s enough organic search traffic
to compensate a profitable Web activity
Cost of int...
@aleyda#SMX West @aleyda
Identify if you should language 

or country target first
Is location a factor that influence your ...
@aleyda#SMX West @aleyda
Like they have done
vs
Language TargetingCountry Targeting
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Use the International SEO ROI calculator

to facilitate this
http://www.aleydasolis.com/en/intern...
@aleyda#SMX West @aleyda
Now you can decide which 

international search markets to target
>Your International traffic pote...
@aleyda#SMX West @aleyda
Select the best Web structure to
target your international markets
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Avoid using scripts or cookies showing your
international Web versions with the same URLs
#Intern...
@aleyda#SMX West @aleyda
As well as parameters for your 

international Web structure
#InternationalSEO #12A
@aleyda#SMX West @aleyda
If you’re country targeting, select between
ccTLDs, Subdirectories & Subdomains
ccTLDs
www.yourbr...
@aleyda#SMX West @aleyda
Each have pros & cons to country target
* Need less technical resources
* Need less efforts to gr...
@aleyda#SMX West @aleyda
If you’re language targeting, select between
using subdirectories or subdomains
Sub-directories
w...
@aleyda#SMX West @aleyda
Which also have pros & cons to language target
* Need less technical resources
* Need less effort...
@aleyda#SMX West @aleyda
It’s key to be consistent though and 

avoid mixing international Web structures
#InternationalSE...
@aleyda#SMX West @aleyda
Take into consideration that Google doesn’t
support “continents” to geotarget
#InternationalSEO #...
@aleyda#SMX West @aleyda
Verify which Web structures are used 

by the top sites in the desired market
13 ccTLDs
vs.
7gTLD...
@aleyda#SMX West @aleyda
As well as those rankings for the
potential top queries in that market
https://serpchecker.com/
7...
@aleyda#SMX West @aleyda
What’s the authority of those top ranking sites?
Can you compete with a new ccTLD?
#International...
@aleyda#SMX West
Yes
@aleyda
Choose your international 

Web structure accordingly
What’s your international target?
Count...
@aleyda#SMX West @aleyda
Effectively geolocate & 

localize your Web structure
#InternationalSEO #12A
@aleyda#SMX West#InternationalSEO #12A @aleyda
Avoid ranking with a non-relevant Web version
in your international search ...
@aleyda#SMX West#InternationalSEO #12A @aleyda
Not only with country versions, but also
language ones that will cannibaliz...
@aleyda#SMX West @aleyda
Misaligned pages will have worse rankings,
CTR, user experience and conversions
This happens with...
@aleyda#SMX West @aleyda
Check if you’re suffering from this already!
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Verify which domain extensions are treated 

as generic by Google to geolocate if needed
https://...
@aleyda#SMX West @aleyda
Register & geolocate in GSC each 

sub-directory or sub-domain to country target
#InternationalSE...
@aleyda#SMX West @aleyda
It’s better to avoid automatic
redirects based on the IP location
#InternationalSEO #12A
@aleyda#SMX West @aleyda
As you might assume too much and
give a negative user experience
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Suggest the relevant international
version instead
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Localize every aspect of your
Web content & design
URL
Meta Description
Currency
Menu
Title
Image...
@aleyda#SMX West @aleyda
Including the URLs
#InternationalSEO #12A
@aleyda#SMX West#InternationalSEO #12A @aleyda
Get native support to optimize the content
using the relevant terms of the ...
@aleyda#SMX West @aleyda
Remember that language might be the same but
the terms could be different based on country
#Inter...
@aleyda#SMX West @aleyda
Not only the content, but also the design; 

based on local preferences & culture
In Japan In the...
@aleyda#SMX West @aleyda
Indicate your international targeting 

with the meta & html lang tag
http://bit.ly/binglang
#Int...
@aleyda#SMX West @aleyda
As well as specifying your pages language 

and country alternates with hreflang
bit.ly/hreflangan...
@aleyda#SMX West @aleyda
Every page should include its language &
country target, and point to its other versions
English ...
@aleyda#SMX West @aleyda
Using ISO 639-1 values for languages 

and ISO 3166-1 for countries
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Without changing the canonical tags
configuration
#InternationalSEO #12A
@aleyda#SMX West @aleyda
You can add them in the HTML Head or in
XML Sitemaps, as well as HTTP Headers
#InternationalSEO #...
@aleyda#SMX West @aleyda
Start with only the necessary ones checking
traffic misalignment if there are too many
#Internatio...
@aleyda#SMX West @aleyda
Beware of including incorrect hreflang values
hreflang="en-gb"
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Adding a country without a language, 

which is mandatory
hreflang="pt-br"
hreflang="en-ca"
Not sup...
@aleyda#SMX West @aleyda
Using underscores instead of dashes to
separate language & country values
hreflang=“fr-ca”
#Intern...
@aleyda#SMX West @aleyda
Forgetting to self-refer by specifying 

the current URL in the hreflangs
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Not referring back at all from one language
or country version to another
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Adding non-indexable, canonicalized, error,
redirected or blocked URLs in hreflangs
#International...
@aleyda#SMX West @aleyda
It’s critical to avoid these errors so the
hreflang tags are not ignored…
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Monitor the existence of these issues with 

the GSC International Targeting report
#Internationa...
@aleyda#SMX West @aleyda
It specifies the type of error and 

the number of pages affected
#InternationalSEO #12A
@aleyda#SMX West @aleyda
As well as the URLs where these 

issues have been found
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Avoid these issues by generating correct
annotations with the Hreflang Generator Tool
bit.ly/gener...
@aleyda#SMX West @aleyda
Generating the XML sitemaps along
hreflang tags with the hrefbuilder
hrefbuilder.com
#Internationa...
@aleyda#SMX West @aleyda
Validate the hreflang implementation using
crawlers like Botify that supports it
#InternationalSEO...
@aleyda#SMX West @aleyda
With OnPage.org that allows to segment 

each international version issues
#InternationalSEO #12A
@aleyda#SMX West @aleyda
Or DeepCrawl that verifies hreflang 

implemented in XML sitemaps too
#InternationalSEO #12A
@aleyda#SMX West @aleyda
If you follow these generation & validation
steps you’ll be able to specify them effectively
#Int...
@aleyda#SMX West @aleyda
And grow your international search visibility
with effectively geolocalized Web versions
#Interna...
@aleyda#SMX West @aleyda
That are also profitable :)
#InternationalSEO #12A
@aleyda#InternationalSEO #12A
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! 

SEE YOU AT THE NEXT #SMX

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Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 1 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 2 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 3 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 4 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 5 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 6 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 7 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 8 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 9 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 10 Establishing a Successful International Web Presence 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Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 22 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 23 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 24 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 25 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 26 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 27 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 28 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 29 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 30 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 31 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 32 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 33 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 34 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 35 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 36 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 37 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 38 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 39 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 40 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 41 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 42 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 43 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 44 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 45 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 46 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 47 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 48 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 49 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 50 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 51 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 52 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 53 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 54 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 55 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 56 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 57 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 58 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 59 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 60 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 61 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 62 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 63 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 64 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 65 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 66 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 67 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 68 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 69 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 70 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 71 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 72 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 73 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 74 Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017 Slide 75
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Establishing a Successful International Web Presence #InternationalSEO #SMX West 2017

  1. 1. @aleyda#InternationalSEO #12A Establishing a Successful International Web Presence SPEAKING IN TONGUES
  2. 2. @aleyda#SMX West @aleyda Hello #SMXWest #InternationalSEO #12A
  3. 3. @aleyda#SMX West @aleyda I’m Aleyda Solis #InternationalSEO #12A
  4. 4. @aleyda#SMX West @aleyda ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share I’m Aleyda Solis #InternationalSEO #12A
  5. 5. @aleyda#SMX West @aleyda I Blog I Speak I’m Featured I’m Aleyda Solis #InternationalSEO #12A
  6. 6. @aleyda#SMX West @aleyda I help companies to connect with potential customers all over the world #InternationalSEO #12A
  7. 7. @aleyda#SMX West @aleyda Expanding & diversifying traffic sources #InternationalSEO #12A
  8. 8. @aleyda#SMX West @aleyda With a sustainable organic traffic growth #InternationalSEO #12A
  9. 9. @aleyda#SMX West @aleyda Generating actual customers, 
 conversions & profit from them #InternationalSEO #12A
  10. 10. @aleyda#SMX West @aleyda Here’s how you can do it too! Avoid targeting markets that are not profitable Select the best Web structure to target your international markets Effectively geolocate & localize your Web presence #InternationalSEO #12A
  11. 11. @aleyda#SMX West @aleyda Avoid targeting markets 
 that are not profitable #InternationalSEO #12A
  12. 12. @aleyda#SMX West @aleyda Identify which countries & languages are already bringing traffic & conversions #InternationalSEO #12A
  13. 13. @aleyda#SMX West @aleyda The ones where your competition & industry leaders are already profiting from https://www.similarweb.com/ #InternationalSEO #12A
  14. 14. @aleyda#SMX West @aleyda Verify which are the countries with more organic search traffic potential in your industry #InternationalSEO #12A
  15. 15. @aleyda#SMX West @aleyda Check the level of already existing
 organic search competition there #InternationalSEO #12A
  16. 16. @aleyda#SMX West @aleyda Align this with your own multilingual & international operations capacity Other 
 Traffic 
 Drivers Used Search Engines Competitors Authority Audience Search Behavior & interests Organic Search Traffic Volume & Share COUNTRY CURRENT ORGANIC SEARCH TRAFFIC COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED SPAM LEVEL UK 100 per month High 500,000 searches per month Positive Google Low Spain 50 per month Medium 300,000 searches per month Positive Google Medium Country & Language Operations Capacity #InternationalSEO #12A
  17. 17. @aleyda#SMX West @aleyda Verify if there’s enough organic search traffic to compensate a profitable Web activity Cost of international Web projectNumber of Conversions for a break-even Average conversion value = No. of Conversions for Break-evenNumber of visits for a break-even Average Conversion Rate = #InternationalSEO #12A
  18. 18. @aleyda#SMX West @aleyda Identify if you should language 
 or country target first Is location a factor that influence your Web operations? Yes No Is there enough traffic & conversions to target each country? Language Targeting Yes No Country Targeting #InternationalSEO #12A
  19. 19. @aleyda#SMX West @aleyda Like they have done vs Language TargetingCountry Targeting #InternationalSEO #12A
  20. 20. @aleyda#SMX West @aleyda Use the International SEO ROI calculator
 to facilitate this http://www.aleydasolis.com/en/international-seo-tools/roi-calculator/ #InternationalSEO #12A
  21. 21. @aleyda#SMX West @aleyda Now you can decide which 
 international search markets to target >Your International traffic potential Visits & Conversions for a break-even Yes No Continue with the international Web & SEO project Might be too early For most important countries Buy & secure your ccTLDs for future activity Create custom alerts Create a pilot project prioritizing main pages #InternationalSEO #12A
  22. 22. @aleyda#SMX West @aleyda Select the best Web structure to target your international markets #InternationalSEO #12A
  23. 23. @aleyda#SMX West @aleyda Avoid using scripts or cookies showing your international Web versions with the same URLs #InternationalSEO #12A
  24. 24. @aleyda#SMX West @aleyda As well as parameters for your 
 international Web structure #InternationalSEO #12A
  25. 25. @aleyda#SMX West @aleyda If you’re country targeting, select between ccTLDs, Subdirectories & Subdomains ccTLDs www.yourbrand.es www.yourbrand.es/categoria-a/ Sub-directories
 w/ gTLDs www.yourbrand.com/es-es/ www.yourbrand.com/es-es/categoria-a/ Sub-domains w/ gTLDs es-es.yourbrand.com/ es-es.yourbrand.com/categoria-a/ #InternationalSEO #12A
  26. 26. @aleyda#SMX West @aleyda Each have pros & cons to country target * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate * Ideal alternative to geolocate if competition is not too high * Need more technical resources * Need more efforts to grow popularity with a new domain ccTLDs Sub-directories
 w/ gTLDs Sub-domains w/ gTLDs #InternationalSEO #12A
  27. 27. @aleyda#SMX West @aleyda If you’re language targeting, select between using subdirectories or subdomains Sub-directories www.yourbrand.com www.yourbrand.com/es/categoria-a/ Sub-domains es.yourbrand.com/ es.yourbrand.com/categoria-a/ #InternationalSEO #12A
  28. 28. @aleyda#SMX West @aleyda Which also have pros & cons to language target * Need less technical resources * Need less efforts to grow popularity * Generates a deeper url structure * More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites Sub-directories Sub-domains #InternationalSEO #12A
  29. 29. @aleyda#SMX West @aleyda It’s key to be consistent though and 
 avoid mixing international Web structures #InternationalSEO #12A
  30. 30. @aleyda#SMX West @aleyda Take into consideration that Google doesn’t support “continents” to geotarget #InternationalSEO #12A
  31. 31. @aleyda#SMX West @aleyda Verify which Web structures are used 
 by the top sites in the desired market 13 ccTLDs vs. 7gTLDs #InternationalSEO #12A
  32. 32. @aleyda#SMX West @aleyda As well as those rankings for the potential top queries in that market https://serpchecker.com/ 7 ccTLDs vs. 2 gTLDs #InternationalSEO #12A
  33. 33. @aleyda#SMX West @aleyda What’s the authority of those top ranking sites? Can you compete with a new ccTLD? #InternationalSEO #12A
  34. 34. @aleyda#SMX West Yes @aleyda Choose your international 
 Web structure accordingly What’s your international target? Country Language Are your top competitors using ccTLDs? Yes Is the domain authority of your competition higher & 
 a concern? Yes Use ccTLDs No No Use Geolocalized Sub-Directories YesNo Do you need a flatter & more differentiated URL structure? Use 
 Sub-Directories Is the domain authority of your competition higher & 
 a concern? Use 
 Sub-Domains No #InternationalSEO #12A
  35. 35. @aleyda#SMX West @aleyda Effectively geolocate & 
 localize your Web structure #InternationalSEO #12A
  36. 36. @aleyda#SMX West#InternationalSEO #12A @aleyda Avoid ranking with a non-relevant Web version in your international search results com.au com.au com.au com.au com.au com
  37. 37. @aleyda#SMX West#InternationalSEO #12A @aleyda Not only with country versions, but also language ones that will cannibalize themselves Searching from Google Spain
  38. 38. @aleyda#SMX West @aleyda Misaligned pages will have worse rankings, CTR, user experience and conversions This happens with a UK ccTLD #InternationalSEO #12A
  39. 39. @aleyda#SMX West @aleyda Check if you’re suffering from this already! #InternationalSEO #12A
  40. 40. @aleyda#SMX West @aleyda Verify which domain extensions are treated 
 as generic by Google to geolocate if needed https://support.google.com/webmasters/answer/1347922 #InternationalSEO #12A
  41. 41. @aleyda#SMX West @aleyda Register & geolocate in GSC each 
 sub-directory or sub-domain to country target #InternationalSEO #12A
  42. 42. @aleyda#SMX West @aleyda It’s better to avoid automatic redirects based on the IP location #InternationalSEO #12A
  43. 43. @aleyda#SMX West @aleyda As you might assume too much and give a negative user experience #InternationalSEO #12A
  44. 44. @aleyda#SMX West @aleyda Suggest the relevant international version instead #InternationalSEO #12A
  45. 45. @aleyda#SMX West @aleyda Localize every aspect of your Web content & design URL Meta Description Currency Menu Title Images H1 #InternationalSEO #12A
  46. 46. @aleyda#SMX West @aleyda Including the URLs #InternationalSEO #12A
  47. 47. @aleyda#SMX West#InternationalSEO #12A @aleyda Get native support to optimize the content using the relevant terms of the target markets
  48. 48. @aleyda#SMX West @aleyda Remember that language might be the same but the terms could be different based on country #InternationalSEO #12A
  49. 49. @aleyda#SMX West @aleyda Not only the content, but also the design; 
 based on local preferences & culture In Japan In the UK #InternationalSEO #12A
  50. 50. @aleyda#SMX West @aleyda Indicate your international targeting 
 with the meta & html lang tag http://bit.ly/binglang #InternationalSEO #12A
  51. 51. @aleyda#SMX West @aleyda As well as specifying your pages language 
 and country alternates with hreflang bit.ly/hreflangannotations #InternationalSEO #12A
  52. 52. @aleyda#SMX West @aleyda Every page should include its language & country target, and point to its other versions English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US #InternationalSEO #12A <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
  53. 53. @aleyda#SMX West @aleyda Using ISO 639-1 values for languages 
 and ISO 3166-1 for countries #InternationalSEO #12A
  54. 54. @aleyda#SMX West @aleyda Without changing the canonical tags configuration #InternationalSEO #12A
  55. 55. @aleyda#SMX West @aleyda You can add them in the HTML Head or in XML Sitemaps, as well as HTTP Headers #InternationalSEO #12A Add them in XML Sitemaps in non- flexible sites with a high number of versions Add them in HTML in sites with lower number of versions & coding flexibility
  56. 56. @aleyda#SMX West @aleyda Start with only the necessary ones checking traffic misalignment if there are too many #InternationalSEO #12A
  57. 57. @aleyda#SMX West @aleyda Beware of including incorrect hreflang values hreflang="en-gb" #InternationalSEO #12A
  58. 58. @aleyda#SMX West @aleyda Adding a country without a language, 
 which is mandatory hreflang="pt-br" hreflang="en-ca" Not supported hreflang="es-mx" hreflang="en-us" #InternationalSEO #12A
  59. 59. @aleyda#SMX West @aleyda Using underscores instead of dashes to separate language & country values hreflang=“fr-ca” #InternationalSEO #12A
  60. 60. @aleyda#SMX West @aleyda Forgetting to self-refer by specifying 
 the current URL in the hreflangs #InternationalSEO #12A
  61. 61. @aleyda#SMX West @aleyda Not referring back at all from one language or country version to another #InternationalSEO #12A
  62. 62. @aleyda#SMX West @aleyda Adding non-indexable, canonicalized, error, redirected or blocked URLs in hreflangs #InternationalSEO #12A
  63. 63. @aleyda#SMX West @aleyda It’s critical to avoid these errors so the hreflang tags are not ignored… #InternationalSEO #12A
  64. 64. @aleyda#SMX West @aleyda Monitor the existence of these issues with 
 the GSC International Targeting report #InternationalSEO #12A
  65. 65. @aleyda#SMX West @aleyda It specifies the type of error and 
 the number of pages affected #InternationalSEO #12A
  66. 66. @aleyda#SMX West @aleyda As well as the URLs where these 
 issues have been found #InternationalSEO #12A
  67. 67. @aleyda#SMX West @aleyda Avoid these issues by generating correct annotations with the Hreflang Generator Tool bit.ly/generatorhreflang #InternationalSEO #12A
  68. 68. @aleyda#SMX West @aleyda Generating the XML sitemaps along hreflang tags with the hrefbuilder hrefbuilder.com #InternationalSEO #12A
  69. 69. @aleyda#SMX West @aleyda Validate the hreflang implementation using crawlers like Botify that supports it #InternationalSEO #12A
  70. 70. @aleyda#SMX West @aleyda With OnPage.org that allows to segment 
 each international version issues #InternationalSEO #12A
  71. 71. @aleyda#SMX West @aleyda Or DeepCrawl that verifies hreflang 
 implemented in XML sitemaps too #InternationalSEO #12A
  72. 72. @aleyda#SMX West @aleyda If you follow these generation & validation steps you’ll be able to specify them effectively #InternationalSEO #12A
  73. 73. @aleyda#SMX West @aleyda And grow your international search visibility with effectively geolocalized Web versions #InternationalSEO #12A
  74. 74. @aleyda#SMX West @aleyda That are also profitable :) #InternationalSEO #12A
  75. 75. @aleyda#InternationalSEO #12A LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! 
 SEE YOU AT THE NEXT #SMX

  • AlyssaOrdu

    May. 25, 2017
  • SolomonAbera5

    May. 14, 2017
  • FranciellePatrcia

    May. 5, 2017
  • GabbyRamrez

    Apr. 7, 2017
  • ChoudhryWaqas

    Mar. 30, 2017
  • SEOcowboy

    Mar. 22, 2017
  • koconder

    Mar. 22, 2017
  • helenschrader77

    Mar. 21, 2017

How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.

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