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Social Media benefits
1. What is
“ social S ocial media can be
media? ” defined as the use of
online media ( personal
websites, blogs,
networking sites, videos,
etc.) that enable people to
interact and have a
dialogue
with other users.
5. People don’t care about our ad.
They care about what their friends THINK.
When you search “ Decatur County Memorial Hospital”
more than 113,000 websites appear that
mention our name.
S ocial media allows DCMH to be involved in the conversation.
It is no longer a monologue – it can become a dialogue.
6. More reasons It can be free.
to care about It is readily available.
social media: Millions are already using it.
It has been around since 1995.
It is basically “ word-of-mouth” advertising.
When paying for advertising, we can target
who we want to see our ad. It is no
longer “ blanket” marketing – in which we
hope the right people see our message
(such as newspaper).
It allows us to resolve conflicts as they
arise.
8. Twitter
is an online
social networking
and
microblogging
service that
enables its users
to send and read
text-based posts
of up to 140
characters
S ource: Wikipedia
9. Follower = 119,000,000
Tweet =
is a
a user that is users worldwide
“ following”
posting (or
made by a subscribed)
user. to another 140,000,000
user. Tweets sent daily
750
Hospitals using
Twitter
13
Indiana hospitals
use Twitter
11. A fr socia net or sit
ee l w king e
int
ended t connectfr
o iends,
fa y, a business a t
mil nd ssociaes.
S ource: WiseGeek
12. Facebook user:
S omeone who has registered with Facebook and has
created a profile ( free) .
Friend:
When two FB users “ friend” each other, it means that they
willingly subscribe to updates the other person posts.
Definitions
News Feed:
The first screen a FB user sees when logging into
Facebook. It displays updates from all of their “ friends”
pleas e! and fan pages.
Fan page:
A page that a business, organization or group has created
to promote, educate and update users about activities at
their business (free).
Fan:
A user that has “ liked” a fan page in order to receive
updates about the business, organization or group.
S ponsored story:
A news item that displays on the right-hand side of the
screen that is generated from a user’s “ friends” posts, likes
and comments.
13.
14.
15. 8,480 265,100
users in within 10 users in within 50 miles
miles of Greensburg of Greensburg
3,132,480 800,000,000
users in active users worldwide
INDIANA
16.
17. Over 50
photo albums
1,845 fans
10 events
(average) are posted monthly
30 posts
(average) are posted to our
wall monthly
18. 1,068 hospitals
are using Facebook
3rd
DCMH’s ranking for
hospital’s in Indiana on
Facebook
(S t. Mary’s and Riley are 1,2)
19.
20. 1,524
Users (fans and non-fans) exposed
daily to DCMH
2,362
Users exposed to DCMH 21
times or more in the past
week
6,351
Unique users exposed to
DCMH 6 times or more in
the past week
21. 1,845 fans
1,339
Fans interacted with our
page in the last month
45
Average # of fans who
comment, like or share a
post ( daily)
22. Other fans recommending our page
How did Fans searching for our page
we get
our Link from www.dcmh.net
fans?
Paid advertising
23.
24.
25. Instead of paying for
advertising that we can
Is not track (newspaper,
posters), we pay for
advertising advertising that allows
us to target and track.
expensive?
Example =
Newspaper ad ( one time) $ 650
No! Facebook ad (per click) $ 2.50
A report would tell us that 150
people have clicked on our ad and
1,500 people viewed it. The total cost
for the ad would be $ 375.
26.
27. Example costs/comparison of other media…
Billboard: Facebook advertising:
Long-term contract (@ least 12 months). No contract. S tart/stop at any time.
$ 400 - $ 2000 monthly charge. Budget can be $ 25 and up.
$ 600 - $ 800 production costs for vinyl. Cost as minimal as $ 1.00 per click.
No guarantee that people are paying Guarantee that people are reading the ad
attention to ad. (report explains # of clicks)
28. Example costs/comparison of other media…
Newspaper: Facebook advertising:
Full-color ad begins at $ 250 Cost as minimal as $ 1.00 per click.
No guarantee that people are paying Guarantee that people are reading the ad
attention to ad. (report explains # of clicks)
No report to explain # of views. Report explains in detail the # of views,
clicks and how many people shared ad.
Unable to target specific readers. Target specific users (Female, married,
60+, within 10 miles of Gburg).
29. Our social media
goal…is not to
control the
conversation
enable
it is to..
educate
inspire
influence
33. Online conversations
are going to happen
with or with out us.
In order to reach outstanding customer service,
we must know what we people are saying about DCMH.
