BUS40 User Research Introduction

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A nice little overview of some fundamental ideas around User Research

Readings: Don't Make Me Think!

Published in: Design
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BUS40 User Research Introduction

  1. 1. 1 USER RESEARCH Deck adapted from Donna Lichaw who is eight kinds of awesome
  2. 2. 2USER RESEARCH WHY IS USER RESEARCH NECESSARY?
  3. 3. FREE YOUR MIND http://www.nngroup.com/articles/iterative-design/ “Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
  4. 4. USER CENTERED DESIGN PROCESS UCD Lean
  5. 5. USER RESEARCH RESEARCH METHODS
  6. 6. EMAIL & ONLINE SURVEYS https://qualaroo.com/ http://www.surveymonkey.com/
  7. 7. USER INTERVIEWS
  8. 8. 9CARD SORTING http://www.flickr.com/photos/tult/
  9. 9. 10CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY http://www.flickr.com/photos/halversongroup
  10. 10. USABILITY TESTING http://nform.com | http://uid.com
  11. 11. A/B AND MULTIVARIATE TESTING http://janrain.com   http://visualwebsiteoptimizer.com
  12. 12. WHEN TO USE WHAT METHOD?
  13. 13. 14USER RESEARCH DIFFERENT APPROACHES
  14. 14. 15IN-LAB
  15. 15. 16 https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/ TWITTER NYC’S USABILITY LAB
  16. 16. REMOTE TESTING http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
  17. 17. GUERRILLA TESTING
  18. 18. 19WHEN TO USE WHAT APPROACH? $ is an Issue $ is Not an Issue No Time Guerrilla/Lean Lots of Time In-Lab Remote
  19. 19. 20USER RESEARCH BEST PRACTICES
  20. 20. I WANT A FASTER HORSE! http://www.flickr.com/photos/49024304@N00/4105700127
  21. 21. DON’T LEAD THE WITNESS
  22. 22. ACT LIKE A THERAPIST WHAT DO YOU THINK THAT BUTTON DOES?
  23. 23. LISTEN
  24. 24. SMILE. WITH YOUR EYES. http://www.flickr.com/photos/sean-b/245744537
  25. 25. HOW MANY USERS TO TEST You Only Need to Test 5 Users
  26. 26. TALK TO THE RIGHT PEOPLE Are these potential users… or your Facebook friends?
  27. 27. FOLLOW A SCRIPT http://www.indiana.edu/~audioweb/T284/krug_questions.html Veer off-script, but stay on track.
  28. 28. RECORD EVERYTHING! http://silverbackapp.com/ http://www.livescribe.com/smartpen/
  29. 29. DEBRIEF AFTER EACH INTERVIEW OR TEST
  30. 30. ANALYZE: AFFINITY MAPPING
  31. 31. ACTIVITY: Dive in GROUPS 10 MINUTES 2.Pair 3.Each person interviews the other. Switch (I’ll call time!) 4.Take many notes! OBJECTIVES
  32. 32. ACTIVITY: Dive in GROUPS 30 MINUTES 1.Spend 3 minutes transcribing 2.Group items 3.Duplicates go on top of each other (signifes importance!) 4. note findings (six total!) 5.Each person makes on small drawing of a finding OBJECTIVES
  33. 33. COME BACK READY At 8:30!
  34. 34. 35 Q&A HEADER

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